About a year ago, I stopped referring to Bon Appétit as a magazine and started calling it a brand. Six months later I even dropped the air quotes. Not that it was easy. If you attended journalism school or worked for your college daily, you were reared on the separation of church and state. Editors edited, publishers sold ads. Period. But college was a while ago. The mediascape is so competitive and fractured these days, you can't not be in sync with your publisher—across all channels. And, man, there are a lot of channels. It's like we're DirecTV. At Bon Appétit we publish a monthly magazine, run a 24-7 website, crank out active Twitter and Instagram feeds, shoot weekly videos, produce special issues, publish cookbooks, record podcasts, orchestrate food festivals and throw really groovy dinners in our fancy-pants dining room at One World Trade Center. So yeah, we're a lot more than just a magazine. We're absolutely a brand. Or at least we strive to be. The question is, how do those of us formerly known as magazines operate on all these platforms while maintaining quality control and staying on message? What's the secret? I wish I knew. Adam Rapoport Illustration: Alex Fine What works on one platform often doesn't on another. In Bon Appétit (the magazine) we deliver a "premium" experience—lush visuals, rigorously tested recipes, far-flung destinations, highly curated goods and access to personalities we all wish we could be—or at least have a drink with. But... Continue reading at 'AdWeek'
[ AdWeek | 2015-06-08 00:00:00 UTC ]
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Business Insider's Henry Blodget tells (almost) all. But can online revenue cover the costs of original content? Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-08 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Tue, 08/03/2011 - 13:45 Transworld is to publish the autobiography of Happy Mondays star Shaun Ryder. Editorial director Sarah Emsley acquired UK and Commonwealth rights through Matthew Hamilton at Aitken Alexander Associates. Emsley said:... Continue reading at The Bookseller
[ The Bookseller | 2011-03-08 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Tue, 08/03/2011 - 08:20 Harvill Secker is to publish Nanjing Heroes, a novella by Chinese author Yan Geling, which is currently being made into a film starring Christian Bale. Editor-at-large Rebecca Carter acquired UK and Commonwealth rights to... Continue reading at The Bookseller
[ The Bookseller | 2011-03-08 00:00:00 UTC ]
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The Engage! Expo 2011, a conference and trade show focusing on tools and strategies for reaching consumers through mobile apps, social networks, online gaming, and other digital content, offered some glimpses into how companies are monetizing their digital initiatives. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-03-07 00:00:00 UTC ]
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Adobe Digital Publishing Suite supports tablets running Android as well as RIM PlayBook and iOS tablet devices. Continue reading at PC World
[ PC World | 2011-03-07 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 07/03/2011 - 09:03 Penguin is to treble its investment in digital content in 2011 compared to 2010, as both Pearson and Bloomsbury cited a leap in digital sales as a key reason for growth in their interim full-year results, released last... Continue reading at The Bookseller
[ The Bookseller | 2011-03-07 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Fri, 04/03/2011 - 10:08 Book Marketing Limited has began new research among publishers to predict what comes next in digital. The provider of market research is working on behalf of Publishing Technology to assess what impact e-publishing is having... Continue reading at The Bookseller
[ The Bookseller | 2011-03-04 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Thu, 03/03/2011 - 08:45 Half of all book buyers expect to pay less for ebooks, according to new research by Mintel, but those book readers who already own ebook devices have marginally more realistic expectations over price, suggesting that the... Continue reading at The Bookseller
[ The Bookseller | 2011-03-02 00:00:00 UTC ]
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The European Unions competition regulators carried out unannounced inspections into various eBook companies on Tuesday. Continue reading at PC World
[ PC World | 2011-03-02 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Wed, 02/03/2011 - 15:24 Gardners has received backing for its Hive consumer website from publishers including Hachette UK's c.e.o. after it presented its new initiative to more than 300 publishers. The wholesaler has yet to confirm a live date for the... Continue reading at The Bookseller
[ The Bookseller | 2011-03-02 00:00:00 UTC ]
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The clothing boutique Kitson sold twice as many books in 2010 as the year before. Continue reading at The New York Times
[ The New York Times | 2011-02-28 00:00:00 UTC ]
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Barnes & Noble's third-quarter results for the period ended January 29 shows the dilemma faced by companies making the transition from print to digital. In the case of B&N, while its fastest growth is tied to the sale of ebooks and Nook digital readers, its most profitable business... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-02-28 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Fri, 25/02/2011 - 15:56 Almost three quarters of primary head teachers are expecting funding for books to be inadequate in 201112, as the Publishers Association has warned of a challenging year for book sales to schools. As schools begin to... Continue reading at The Bookseller
[ The Bookseller | 2011-02-25 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Fri, 25/02/2011 - 11:35 Fourth Estate has bought a début novel from a permissions manager at Faber. Editorial director Clare Reihill bought UK and Commonwealth rights excluding Canada to Someday Find Me by Nicci Cloke through Jo Unwin at Conville and... Continue reading at The Bookseller
[ The Bookseller | 2011-02-25 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 25/02/2011 - 08:40 Gordon Willoughby, Amazon's director of the Kindle in Europe, is to address London Book Fair's digital conference to be held on the eve of this year's fair. read more Continue reading at The Bookseller
[ The Bookseller | 2011-02-25 00:00:00 UTC ]
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Kiplinger's Personal Finance is embarking on an aggressive digital and social media push this year to expand its audience, particularly younger readers (the company also expects digital revenue to be 60 percent of print advertising revenue in 2011). Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-25 00:00:00 UTC ]
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The National Magazine Awards for Digital Media 2011 finalists have been announced by Sid Holt, chief executive of the American Society of Magazine Editors. The awards will be presented on March 16th, 2011. Nicknamed the Digital Ellies because of the Alexander Calder stabile "Elephant" given to... Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-24 00:00:00 UTC ]
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Hearst Magazines Digital Media announced several changes to its roster today. Julie Hocheiser is now site director for Seventeen.com. Hocheiser served previously as the senior web editor for the Hearst Teen Network. Neha Gandhi also joined Seventeen.com as a web editor. Gandhi is the former... Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-23 00:00:00 UTC ]
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The Royal Mail's request to increase the amount it can charge for bulk mail has been slammed as a "shortsighted" move that could cause long-term damage to the magazine business by Barry McIlheney, chief executive of the Professional Publishers Association (PPA). Continue reading at Media Week
[ Media Week | 2011-02-23 00:00:00 UTC ]
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Forbes is launching an ad platform that combines the Forbes Media Network with a new audience segmentation effort called FAST and offers custom units that blend advertising with content according to user preferences. Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-22 00:00:00 UTC ]
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