About a year ago, I stopped referring to Bon Appétit as a magazine and started calling it a brand. Six months later I even dropped the air quotes. Not that it was easy. If you attended journalism school or worked for your college daily, you were reared on the separation of church and state. Editors edited, publishers sold ads. Period. But college was a while ago. The mediascape is so competitive and fractured these days, you can't not be in sync with your publisher—across all channels. And, man, there are a lot of channels. It's like we're DirecTV. At Bon Appétit we publish a monthly magazine, run a 24-7 website, crank out active Twitter and Instagram feeds, shoot weekly videos, produce special issues, publish cookbooks, record podcasts, orchestrate food festivals and throw really groovy dinners in our fancy-pants dining room at One World Trade Center. So yeah, we're a lot more than just a magazine. We're absolutely a brand. Or at least we strive to be. The question is, how do those of us formerly known as magazines operate on all these platforms while maintaining quality control and staying on message? What's the secret? I wish I knew. Adam Rapoport Illustration: Alex Fine What works on one platform often doesn't on another. In Bon Appétit (the magazine) we deliver a "premium" experience—lush visuals, rigorously tested recipes, far-flung destinations, highly curated goods and access to personalities we all wish we could be—or at least have a drink with. But... Continue reading at 'AdWeek'
[ AdWeek | 2015-06-08 00:00:00 UTC ]
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Stephane Charbonnier, the slain editor of French satire magazine Charlie Hebdo, is getting the last word. Charbonnier -- known by his pen name Charb -- was one of the 12 people killed at the magazine's offices by terrorists in January. The gunmen reportedly called out Charb by name. Days before,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-11-10 00:00:00 UTC ]
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Nobody knows what the future of the media industry will look like - we can only extrapolate from its current state and hope nothing too disruptive ruins our bets in the meantime. To help us make those bets, TheMediaBriefing recently hosted the ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-30 00:00:00 UTC ]
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At this month’s Digiday Publishing Summit in Barcelona, Digiday and ConvertMedia gathered some of the brightest minds in publishing, put them behind closed doors, and let them have an honest and open conversation about what they’re dealing with these days. Spoiler alert: mobile, ad blocking, and... Continue reading at Digiday
[ Digiday | 2015-10-23 00:00:00 UTC ]
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Internet giant says funding will have ‘no strings attached’, with larger grants needing approval from a council including the Telegraph’s Murdoch MacLennanGoogle has launched its €150m (£109m) fund for European publishers to tap to develop new digital news projects, with large-scale grants... Continue reading at The Guardian
[ The Guardian | 2015-10-22 00:00:00 UTC ]
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Google has launched its €150m (£109m) fund for European publishers to tap to develop new digital news projects, with large-scale grants needing approval from a council includingTelegraph chief Murdoch MacLennan. Google ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-22 00:00:00 UTC ]
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A major shakeout is coming to the digital media space as downward pricing pressure squeezes out some players. Shane Smith, chief executive and co-founder of Vice Media, said the problem is so severe that only digital publishers who are able to ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-08 00:00:00 UTC ]
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Publishers are more content about how the book business is weathering the digital transition than authors, early results of the FutureBook Digital Census have found. The Digital Census, the annual tracker of the book business’ digital evolution, was launched two weeks ago and so far more than... Continue reading at The Bookseller
[ The Bookseller | 2015-09-29 00:00:00 UTC ]
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Describe your role I work as a production editor in English Language Teaching (ELT) publishing at hyphen SA based in Thessaloniki, Greece, overseeing the workflow of projects by planning and assigning editorial and design work on a global scale. Being part of an adaptive team that... Continue reading at The Bookseller
[ The Bookseller | 2015-09-19 00:00:00 UTC ]
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Figuring out the digital landscape is a challenge for everyone, not least of all for legacy print publishers. Moving over to mobile and other social media platforms has forced publishers to "divine a whole new path" says Mike Perlis from Forbes Media. Meanwhile, Liz Vaccariello from the... Continue reading at Digiday
[ Digiday | 2015-09-18 00:00:00 UTC ]
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Media General and Meredith Corp. are combining to form the third biggest TV broadcaster. What you need to know: This is the latest in a TV consolidation wave as broadcasters seek a hedge against declining audiences and a shift to digital and try to capitalize on political ad spending. It looks... Continue reading at Digiday
[ Digiday | 2015-09-08 00:00:00 UTC ]
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Describe your role I have an unusual role in that I am a publicist and an editor, two jobs in one. As well as putting together PR campaigns, I also commission fiction for the Orion Fiction list and am looking for crime, speculative and reading group fiction for the commercial and... Continue reading at The Bookseller
[ The Bookseller | 2015-09-03 00:00:00 UTC ]
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News Media Association calls on government to implement 10 changes to corporation’s objectives and governance in submission to green paperUK national and regional newspaper publishers have called for the BBC’s digital news operation to be curbed to allow commercial players to flourish at home... Continue reading at The Guardian
[ The Guardian | 2015-09-02 00:00:00 UTC ]
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Hersh Bhardwaj outlines five reasons why Indian publishers have much to gain by working with Chinese publishers and should pursue more business in China. The post 5 Reasons Indian Publishers Should Not Ignore China appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-08-20 00:00:00 UTC ]
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With unions cropping up in digital newsrooms across the media landscape, publishers have to be wondering if they should be worried. Could their staff be next? For those who have grown their businesses on the back of a ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-08-13 00:00:00 UTC ]
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The company’s quarterly earnings call beats analysts’ expectations despite a fall in total revenue from the previous quarter and a net loss of $379mNews Corp, owner of the Wall Street Journal and the Times, reported a better-than-expected quarterly results as strong growth in its digital real... Continue reading at The Guardian
[ The Guardian | 2015-08-13 00:00:00 UTC ]
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Adobe’s Digital Publishing suite has long offered a way for brands to publish content on tablets, but on Wednesday the company introduced a new generation of the software tweaked specifically to put such capabilities in the hands of ordinary business users.Adobe’s new Digital Publishing Solution... Continue reading at PC World
[ PC World | 2015-07-30 00:00:00 UTC ]
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Today’s new breed of digital publishers is just not that into ad tech. Indeed, the much hyped cadre of venture-backed, Web-born, and millennially-inclined publishers — think Vox Media, Mic and Refinery29 &nd ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-07-28 00:00:00 UTC ]
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Describe your role I project manage the creation of our audiobooks by a wide range of fiction and non-fiction authors. This involves reading manuscripts and identifying books to record, acquiring audio rights if necessary, casting the right voices to bring stories to life and arranging... Continue reading at The Bookseller
[ The Bookseller | 2015-07-18 00:00:00 UTC ]
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Aija Mayrock, a 19-year-old author, found surprising success when her self-published 'The Survival Guide to Bullying' was picked up by Scholastic. The post Self-Published Survival Guide to Bullying Goes Big appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-07-13 00:00:00 UTC ]
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Describe your role. I work as development editor and am fortunate to be a part of a wonderful team on the adult list. Our work is collaborative by nature, but there is a huge emphasis on project management and overseeing projects from research through to completion. What do you like best... Continue reading at The Bookseller
[ The Bookseller | 2015-07-09 00:00:00 UTC ]
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