In advance of the fourth annual Digital Content NewFronts, Adweek, in partnership with the Interactive Advertising Bureau, convened a panel of five industry thought leaders to discuss the challenges and opportunities Web- and mobile-based video pose for traditional media companies, digital native firms and brand marketers. The panel was moderated by Anna Bager, svp and general manager, video and mobile at the IAB. Anna Bager: We are honored and I'm very excited to have such a great group of people in the room to talk about what we're about to soon experience during the NewFronts. I would like to have a conversation around where the largest business opportunities are and also where the creative opportunities and challenges lie. So I want to start by asking the traditional publishers in the room who don't necessarily come from a digital video background, Michael [Zimbalist] and Michael [Klein] and Rahul. Where do you see the greatest opportunities, and do you feel that you're reaching new audiences? Michael Zimbalist: Yes, we are unquestionably reaching new audiences and taking on new capabilities and expressing the content we create in an entirely new form, so the business opportunities are the opportunities of a new business line. And the capabilities are widespread throughout the organizations, such that we can do videos as extensions of our journalism—but also commercial video for our advertisers. Michael Klein: Condé Nast Entertainment was created to take these... Continue reading at 'AdWeek'
[ AdWeek | 2015-04-27 00:00:00 UTC ]
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Some 25,000 attendees from more than 120 countries are expected at the 2016 London Book Fair (April 12–14), and while this year’s fair will be underscored by the 400th birthday of William Shakespeare, the focus on the show floor will firmly be on the future. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-11 00:00:00 UTC ]
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With more publisher consolidation through mergers and acquisitions, changes in ownership and management structures, focus on digital platforms together with the advent of social media tools, and continuous disruption in content consumption, the global publishing industry is witnessing fast-paced... Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-11 00:00:00 UTC ]
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What is going on with ebooks? The decline in trade ebook sales in the U.S. is certainly one of the big questions hanging over the publishing industry as publishers gather for the 2016 London Book Fair. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-11 00:00:00 UTC ]
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Video advertising is a bright spot for many online publishers, which is why they’re increasingly experimenting with ways to get as much video as possible in front of their audiences. One recent tactic: using “sticky&rdq ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-12-15 00:00:00 UTC ]
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Like other traditional publishers, The Wall Street Journal is trying to promote digital video viewing on its own site rather than distribute video widely to other platforms that it can't monetize. On the eve of its third NewFronts presentation, the Journal described how it uses interactive... Continue reading at Digiday
[ Digiday | 2015-04-28 00:00:00 UTC ]
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Until recently, our conversations about ebooks with publishing clients centered on conversion—on tools and workflows, competing standards, best practices, and retailer requirements, decisions around fixed layout v. reflow, opportunities for enhancement and interactivity, accessibility, and the... Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
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The first PW coverage of the India-based digital solutions industry, which was then widely known as “content services,” coincided with the launch of Twitter and Google’s acquisition of a 22-month-old startup called Android Inc. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
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Over the last decade, publishers have seen many external factors impacting their business models. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
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Spanish is the third most widely spoken language in the world after English and Chinese, and the revenue potential of a market consisting of 550 million Spanish speakers worldwide is not being overlooked by the publishing sector. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-03 00:00:00 UTC ]
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On May 22 of last year, after a Boeing 737 landed at Rio de Janeiro’s Santos Dumont airport—famous for a short runway that forces pilots to slam on their brakes—a flight attendant announced: “Dear passengers, a Kindle device glided to the front of the plane during landing. Please check if it is... Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-03 00:00:00 UTC ]
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Vox Media -- the digital publisher behind sites like The Verge, SB Nation and Vox.com -- has opened a department in Los Angeles aimed at making more digital video and, possibly, traditional TV.As Vox Creative Director Chad Mumm told The Hollywood Reporter about the new Vox... Continue reading at Advertising Age
[ Advertising Age | 2015-03-12 00:00:00 UTC ]
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Prank scares got an extra boost this past Halloween week as online audiences sought out viral videos that would provide thrills and frights. YouTuber SA Wardega, who has had video success in the past with his scare tactics, led the prank wars with his Zombie Apocalypse Halloween Prank. Undead... Continue reading at AdWeek
[ AdWeek | 2014-11-05 00:00:00 UTC ]
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The Lit Hub Author Questionnaire is a monthly interview featuring seven questions for five authors with new books. This month we talk to: * Noé Álvarez (Accordion Eulogies: A Memoir of Music, Migration, and Mexico) Anna Dorn (Perfume & Pain) Abby Geni (The Body Farm) Aimee Nezhukumatathil... Continue reading at Literrary Hub
[ Literrary Hub | 2024-05-14 08:56:57 UTC ]
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Representing Bookwire customers in Spanish-language markets, this report finds strong performance of both ebooks and audiobooks. The post Bookwire Releases a Report on Spanish-Language Digital Book Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-05-13 21:33:03 UTC ]
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Strategies to rein in illegal copying of copyrighted materials to fuel generative and efforts to defend freedom of expression were front and center at this year's annual meeting of the Association of American Publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-13 04:00:00 UTC ]
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Brooklyn State senator Zellnor Myrie is taking steps to challenge Mayor Eric Adams for re-election in 2025, further complicating Adams’ already uncertain hopes for a second term amid sagging approval ratings.Myrie, a 37-year-old progressive, confirmed in a statement on Wednesday that he is... Continue reading at Crains New York
[ Crains New York | 2024-05-08 14:15:56 UTC ]
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Food is often described as a universal language that brings people together. In recent years, various content creators such as QCP have taken over social media with their food creations. Known for preparing different Italian dishes, Gianluca Conte--also known as QCP--has... Continue reading at AdWeek
[ AdWeek | 2024-05-03 18:16:20 UTC ]
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Authors draw on clinical guidance, reportage, and their own experiences to offer comfort and commiseration. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-03 04:00:00 UTC ]
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Audio platform Spotify made its first appearance at NewFronts week on Wednesday evening, part of a larger bid from the streaming platform to attract advertising to its growing inventory of digital video. While Spotify remains predominantly a music, podcast and audiobook... Continue reading at AdWeek
[ AdWeek | 2024-05-01 21:11:08 UTC ]
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