4 Tips for Using Instagram Influencers Effectively Without Getting Your Brand in Trouble

Instagram last week introduced a clearer way for users to determine when posts by influencers or publishers are the result of commercial relationships with the businesses they are posting about. The Facebook-owned app said users will see demarcations that read "paid partnership with" on such posts. The move came a couple months after the Federal... Continue reading at 'AdWeek'

[ AdWeek | 2017-06-21 00:00:00 UTC ]
News tagged with: #commercial relationships #paid partnership #couple months

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Martha Stewart Brand Subscriptions Available In App Store

Apple’s App Store has added another product to its portfolio—Martha Steward Living Omnimedia, Inc. announced the launch of a digital subscription plan for the iPad editions of both Martha Stewart Living and Everyday Food magazines. Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #app store #ipad editions


Hubert Burda to market German titles to UK brands

International magazine publisher Hubert Burda Media has opened a central marketing office in London to promote its German titles to UK-based advertisers. Continue reading at Media Week

[ Media Week | 2011-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hubert burda #german titles


Book trade escapes effects of the riots

Written By: Benedicte Page and Philip Stone Publication Date: Thu, 18/08/2011 - 15:38 The book trade’s TCM sales showed another big year on year drop last week, but the regional breakdown of the Nielsen BookScan figures suggests the nationwide riots were unlikely to be the major factor,... Continue reading at The Bookseller

[ The Bookseller | 2011-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #benedicte page #big year #major factor


Parenting.com and TODAY.com Partner in Cross-Branding Strategy

Bonnier’s Parenting website announced its partnership with the TODAY show’s website; offering Parenting.com and Today.com users a wider breadth of content, and advertisers a greater reach for their campaigns. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-11 00:00:00 UTC ]
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Tablets More Effective Than E-Readers in Ad Engagement

In a new study released by Gfk MRI Starch Advertising Research, the collected data finds users are more likely to engage with magazine advertisements on tablets than on the e-reader platform. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #study released #e-reader platform


Schofield Brands, Employees In Limbo Following Shutdown

Former Schofield Media employees are still wondering if there is a chance that select brands may be revived after the company shut down last week as a result of lender Wells Fargo pulling financing. Continue reading at Folio Magazine

[ Folio Magazine | 2011-07-28 00:00:00 UTC ]
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Glam Media Aiming at Brands with New Model

Glam Media built a big collection of online blogs aimed at women on the premise that by serving up high-quality content, it could appeal to brand advertisers who have shunned lower cost ad networks. The company appears to have had the right idea; launched in 2005, it now claims some 2,500... Continue reading at AdWeek

[ AdWeek | 2011-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big change


WHS sales drop 4% like-for-like

Written By: Lisa Campbell Publication Date: Thu, 07/07/2011 - 09:02 WH Smith’s like-for-like sales have dropped 4%, but the bookseller remains "confident" about its final year results, it said today. In the 18 weeks to 2nd July, WHS total group sales decreased by 1% and like-for-like sales... Continue reading at The Bookseller

[ The Bookseller | 2011-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #total sales #sales growth #2nd july #travel shops #high street


Sean Holzman Named Chief Brand Development Officer with Bonnier

Bonnier announced that Sean Holzman is now its chief brand development officer, a newly created role in the company. Holzman comes from Source Interlink Media, where he acted as president of the enterprise division. Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bonnier announced #sean holzman


Book Machines Near the Tipping Point?

Retailing for $185,000, the Espresso Book Machine, developed by On Demand Books, costs more than the annual revenue of some independent bookstores. But with a new partnership with the American Booksellers Association to help get frontlist and midlist titles from mainstream houses (something that... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tipping point #book machines #demand books #annual revenue #independent bookstores #backlist titles


BEA: big ideas, B&N and global brands

Written By: Gayle Feldman Publication Date: Fri, 03/06/2011 - 08:50 Like much of our world, BEA has shrunk but also expanded. read more Continue reading at The Bookseller

[ The Bookseller | 2011-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big ideas #global brands


Radio 4 lines up Grossman adaptation

Publication Date: Fri, 27/05/2011 - 14:21 BBC Radio 4 is to broadcast an eight-hour dramatisation of Russian author Vasily Grossman’s epic novel Life and Fate from 18th-24th September. Kenneth Branagh is to star in the adaptation, which will take over every drama slot on the station apart from... Continue reading at The Bookseller

[ The Bookseller | 2011-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kenneth branagh


Chief Brand Officer Andy Sareyan Parts Ways with Meredith

Andy Sareyan, chief brand officer and executive vice president of consumer brands with Meredith Corp., has left the company. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #meredith corp #andy sareyan #consumer brands


The Influencing Machine

Brooke Gladstone—former Russian correspondent, Stanford fellow, and longtime cohost of On the Media, NPR's weekly radio show focused on the state of journalism and today's media—has turned to comics: The Influencing Machine: Brooke Gladstone on the Media (Norton, May), a nonfiction comics work... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-05-16 00:00:00 UTC ]
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Creating an E-book: Tips on Document Formatting

After years of marginal acceptance, ebooks have finally started to eclipse their printed-and-bound ancestors. Continue reading at PC World

[ PC World | 2011-04-27 00:00:00 UTC ]
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Children's laureate takes on Waterstone's branding

Written By: Benedicte Page Publication Date: Thu, 21/04/2011 - 08:20 The new children's laureate, to be announced in June, will be branded the Waterstone's children's laureate for the first time. The chain has been the major sponsor of the laureateship since 2006, and is understood to have... Continue reading at The Bookseller

[ The Bookseller | 2011-04-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #continued support


Tip: Organize your ebooks with Calibre 0.7.56

By Nick Peers Calibre is a must-have tool. It exists to organize, convert and even transfer your ebook collection to and from your ebook reader. Continue reading at Betanews

[ Betanews | 2011-04-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook collection #ebook reader


LIFE.com Rejuvenates Brand Through Website

LIFE magazine, started in 1936 by Time Inc. founder Henry Luce, has found new life in LIFE.com. Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #life magazine


Sainsbury's launches own-brand kids' books

Written By: Charlotte Williams Publication Date: Mon, 07/03/2011 - 09:00 Sainsbury's has launched a range of own brand pre-school children's books, publishing eight titles in collaboration with Dorling Kindersley. The titles went on sale on Saturday [5th March] in more than 200 of the... Continue reading at The Bookseller

[ The Bookseller | 2011-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #titles including #dorling kindersley #supermarket chain #children aged


Double trouble for Borders' gift vouchers

Anger as customers at Borders and Angus & Robertson told they must spend double the amount on their gift certificates at the failed booksellers. Continue reading at The Sydney Morning Herald

[ The Sydney Morning Herald | 2011-02-18 00:00:00 UTC ]
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