4 Steps Toward Harnessing The Power of Your Audience Data

[Sponsored] The age of publishing atomization is upon us. In this era, anything and everything is niche. Audiences are smaller and more specific, content is more consumable, data is more meticulous The post 4 Steps Toward Harnessing The Power of Your Audience Data appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2016-11-18 00:00:00 UTC ]
News tagged with: #audience data

Other news stories related to: "4 Steps Toward Harnessing The Power of Your Audience Data"


CRISPR gives us the power to short-circuit evolution. What now?

Bioethicist Henry T. Greely ponders the implications of the gene-editing technology. Continue reading at The Washington Post

[ The Washington Post | 2021-05-21 12:00:00 UTC ]
More news stories like this |


4 Pulitzer Prize Nonfiction Winners Not By White Men

The list of Pulitzer Prize-winning books is dominated by white men, so we're highlighting winning nonfiction by women and people of color. Continue reading at Book Riot

[ Book Riot | 2021-05-17 10:37:00 UTC ]
More news stories like this | All news stories tagged with: #pulitzer prize #white men


Hulley to retire from Clays role as Cuomo steps up

Clays c.e.o. Paul Hulley is retiring from his role next year, to be replaced by Edoardo Cuomo. Continue reading at The Bookseller

[ The Bookseller | 2021-05-10 12:01:57 UTC ]
More news stories like this |


Olivia Laing’s ‘Everybody’ explores the power and vulnerabilities of the human body

Laing uses the life of psychoanalyst Wilhelm Reich as a springboard to explore a range of topics. Continue reading at The Washington Post

[ The Washington Post | 2021-05-07 12:00:00 UTC ]
More news stories like this | All news stories tagged with: #human body #olivia laing


Trauma Has Forced Me to Become a Powerful Witch

In the introductory essay of White Magic, Elissa Washuta—a Native American author and member of the Cowlitz Indian Tribe—examines the colonization of spirituality, as well as her own reticence to describe herself as a witch: “I just want a version of the occult that isn’t built on plunder, but I... Continue reading at Electric Literature

[ Electric Literature | 2021-05-07 11:01:00 UTC ]
More news stories like this | All news stories tagged with: #american author #electric literature


Ten Speed, Chef Bryant Terry Launch 4 Color Books

Random House's Ten Speed Press imprint has established a new imprint, 4 Color Books, with Bryant Terry, the NAACP Image Award and James Beard Award–winning chef and educator. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-03 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #random house #ten speed


Review: Two iconic novelists, Adichie and Lahiri, step off their pedestals

Two big novelists take sharp turns in new books: Chimamanda Ngozi Adichie mourns in "Notes on Grief"; Jhumpa Lahiri writes a novel, "Whereabouts," in Italian. Continue reading at Los Angeles Times

[ Los Angeles Times | 2021-04-30 14:00:38 UTC ]
More news stories like this | All news stories tagged with: #novelists


Power of the platform

Mohsin Zaidi, author of A Dutiful Boy, discusses how the publication of underrepresented voices has the potential to transform lives. Continue reading at The Bookseller

[ The Bookseller | 2021-04-30 08:34:44 UTC ]
More news stories like this |


Rickett reaps rewards of Ebury restructure as non-fiction powers list to new heights

A sensational run of form for Ebury, led by the breakout illustrated hit by Charlie Mackesy, has culminated in a Publisher of the Year shortlisting—and it’s a result of a nimble reorganisation. Continue reading at The Bookseller

[ The Bookseller | 2021-04-17 11:12:07 UTC ]
More news stories like this | All news stories tagged with: #charlie mackesy


Brittany Higgins' memoir will join a powerful Australian collection reclaiming women's stories of trauma. Here are four

Brittany Higgins' forthcoming memoir will allow her to tell her story in her own words. She'll join a group of strong women who've done just that. Continue reading at The Conversation

[ The Conversation | 2021-04-15 03:00:00 UTC ]
More news stories like this | All news stories tagged with: #memoir #strong women #brittany higgins #ll join #forthcoming memoir


Stop being ‘nice’, start doing good: 15 steps to doing better

Having collected views from Black people across the publishing industry for the past year, the Black Agents and Editors’ Group has outlined 15 steps for how those in the trade can do better. Continue reading at The Bookseller

[ The Bookseller | 2021-04-09 07:18:36 UTC ]
More news stories like this | All news stories tagged with: #publishing industry #black people


The Awesome Power of Picture Books

Sari Feldman reflects on how these “wizards of the literary world” can be the key to a lifelong love of reading. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-08 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #lifelong love #literary world #picture books #awesome power


Question of the Day: How did data shape content creation in a year of change?

In 2021, Digiday and Connatix teamed up to ask experts at the Digiday Publishing Summit how the past year’s unprecedented online audience surge fundamentally changed the ways publishers use data to create content. In this installment of the Question of the Day, Joetta Gobell, vice president of... Continue reading at Digiday

[ Digiday | 2021-03-10 02:00:00 UTC ]
More news stories like this | All news stories tagged with: #publishing summit #vice president #create content #ways publishers #post question


Springboard: Tim Marshall, The Power of Geography

You might think Tim Marshall would be chafing at the bit from the travel restrictions of the past year. After all, the author and journalist spent much of his 30-year-plus reporting career—the biggest chunk of that with Sky News, as the broadcaster’s foreign affairs editor—jetting to dangerous... Continue reading at The Bookseller

[ The Bookseller | 2021-03-09 05:23:31 UTC ]
More news stories like this | All news stories tagged with: #sky news #travel restrictions #tim marshall


‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness

Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday

[ Digiday | 2021-03-08 05:01:00 UTC ]
More news stories like this | All news stories tagged with: #digital publishers #ad tech


In ‘Later,’ Stephen King reminds us that he’s the master of the kids-with-strange-powers genre

Another of King’s special powers? Slipping into the persona of a teenager with total authenticity. Continue reading at The Washington Post

[ The Washington Post | 2021-02-28 07:14:30 UTC ]
More news stories like this | All news stories tagged with: #special powers


According to data, Black and Latinx Millennials are keeping the book industry alive.

Surprisingly, despite the heavy toll taken by the COVID-19 pandemic on brick and mortar bookstores (especially independent brick and mortar bookstores) nationwide, US book sales actually increased by 8 percent in 2020. What demographic is responsible for keeping the industry alive and thriving... Continue reading at Literrary Hub

[ Literrary Hub | 2021-02-23 19:04:39 UTC ]
More news stories like this | All news stories tagged with: #book industry #book sales #covid-19 pandemic


Books by Women Confront Churches’ Misuse of Power

Women’s issues, particularly those related to #ChurchToo and #MeToo, prompt religion publishers’ continuing interest in titles that address the silencing and abuse women face in the church and religious institutions. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-19 05:00:00 UTC ]
More news stories like this | All news stories tagged with: ##metoo


Yinka, where is your editor? Part 4

Debut author of Yinka, Where is Your Huzband, Lizzie Damilola Blackburn, and her editor Katy Loftus at Penguin, dish the dirt on the reality behind the dream of being published. Read the previous part here. THE AUTHOR: LIZZIE DAMILOLA BLACKBURN Continue reading at The Bookseller

[ The Bookseller | 2021-02-18 18:28:05 UTC ]
More news stories like this | All news stories tagged with: #debut author