4 Steps Toward Harnessing The Power of Your Audience Data

[Sponsored] The age of publishing atomization is upon us. In this era, anything and everything is niche. Audiences are smaller and more specific, content is more consumable, data is more meticulous The post 4 Steps Toward Harnessing The Power of Your Audience Data appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2016-11-18 00:00:00 UTC ]
News tagged with: #audience data

Other news stories related to: "4 Steps Toward Harnessing The Power of Your Audience Data"

Publishers Fight to Control Consumer Data They Barely Use

The sticking point in publishers’ negotiations with Apple to sell magazines on the iPad was over who would control the customer data. Publishers said they needed it to renew and cross-sell buyers of their digital content. Apple didn’t want to give it up. But the big irony in all this back and... Continue reading at AdWeek

[ AdWeek | 2011-05-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mens health #publishing executive #eddy cue #consumer data

Report: 40 Percent of App Users Opt To Share Data With Publishers

Apple's attempts at limiting publisher requests for consumer data and the conversion of first-time downloads into regular users have been two of the larger stumbling blocks for magazine publishers building a business around apps. A new report from digital publishing vendor Yudu Media suggests... Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #regular users #consumer data #share data

Smithsonian Editor Carey Winfrey to Step Down From Role

Carey Winfrey, the editor of Smithsonian magazine for since 2001, has announced his resignation from the publication, effective September 30th. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-08 00:00:00 UTC ]
More news stories like this |

John Barton steps down from WHS

WH Smith’s non-executive board director John Barton has stood down after 12 years of service. He will be replaced by Jeff Harris, currently chairman of both Cookson Group plc and Filtrona plc, on 10th June 2011. W H Smith's chairman, Walker Boyd, said: "On behalf of the board, I would like to... Continue reading at The Bookseller

[ The Bookseller | 2011-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #good wishes #significant contribution

Data Shot: Condé Nast Boasts Most Individual Advertisers in 2010

Hearst was the 2010 group publisher's ad-page champ according to FOLIO: sister site minonline, while Condé Nast had the largest number of individual brand advertisers across five major consumer publishers, according to data from MagazineRadar. Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad-page champ #data shot

Media Decoder: Houghton Mifflin Harcourt Publisher Steps Down

Barry O'Callaghan, the chief executive of Houghton Mifflin Harcourt, resigned on Tuesday after less than two years on the job. Continue reading at The New York Times

[ The New York Times | 2011-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media decoder

When Is An Editor An Audience Development Specialist?

Kiplinger's Personal Finance is embarking on an aggressive digital and social media push this year to expand its audience, particularly younger readers (the company also expects digital revenue to be 60 percent of print advertising revenue in 2011). Continue reading at Folio Magazine

[ Folio Magazine | 2011-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #younger readers #personal finance

Check Google Books data for errors, publishers warned

Written By: Caroline Horn Publication Date: Fri, 04/02/2011 - 09:01 Publishers are being warned to check their Google Books data online as thousands of titles have been mistakenly attributed to publisher BPR. Independent UK publisher Children’s Story Publishers spotted the mistake after its... Continue reading at The Bookseller

[ The Bookseller | 2011-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #early days #google books #publishers warned

Google shows off the graphical power of Android 3.0 Honeycomb

By Tim Conneally, Betanews At a special event in Mountain View, California Wednesday, search leader Google gave the first in-depth look at "Honeycomb," the tablet-specific version of the Android operating system. This is the biggest overhaul the platform has gotten since it debuted in 2008. The... Continue reading at Betanews

[ Betanews | 2011-02-03 00:00:00 UTC ]
More news stories like this |

New Republic Editor (and Part Owner) Steps Down After 37 Years

Marty Peretz, the editor-in-chief of The New Republic of the past 37 years, is stepping down and taking the title of "editor-in-chief emeritus." Editor Richard Just takes over as editor-in-chief. Perezt, who wrote a blog called The Spine, will continue to write a column for TheNewRepublic.com. Continue reading at Folio Magazine

[ Folio Magazine | 2011-01-27 00:00:00 UTC ]
More news stories like this |

McCreadie steps down from Aurum

Bill McCreadie, the m.d. of independent publisher Aurum is to step down at the end of the month... Continue reading at The Bookseller

[ The Bookseller | 2011-01-24 00:00:00 UTC ]
More news stories like this |