As brands scramble to reimagine their events in the wake of cancellations resulting from the COVID-19 outbreak, there is a resurgence of interest surrounding the virtual event space—one that looks a whole lot different than it did 10 years ago. Live broadcasts and on-demand content are ubiquitous in the industry today. But despite the advances in technology, from live streaming and social-casting to next-gen webinar tools and video conferencing, the concept of taking an entire event community fully digital (and, potentially, on a tight deadline) is new territory. Enter: The age of the “distributed” event. So, how do you pivot on a dime toward the event of the future? We tapped Brent Turner, SVP of strategy at Opus Agency, and Miriam Agrell, COO at Tencue, for tips and insights. 1. How much lead time do you have? To develop your digital event plan, you first have to take into account how much time you have, Turner says. For marketers whose shows are two weeks out, for example, the conversation should be tactical and focus on engaging partners to broadcast keynotes and sessions, both as a backup and to accommodate attendees who are unable to travel. For marketers whose shows are six weeks out or more, it’s time to think strategically about how to distribute content and develop rewarding networking and creative experiences in case of a cancellation. How will you evolve your marketing plans to meet your business goals? 2. The goals dictate the platform. Next, establish your... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-03-18 17:30:22 UTC ]
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The final episode of Digiday’s Oral History of Ad Tech discusses how the digital media industry has moved faster than those charged to keep it in check, with Ana Milicevic of Sparrow Advisers sharing her insights. In this episode, she discusses how the blurred lines between data management... Continue reading at Digiday
[ Digiday | 2023-12-22 05:01:00 UTC ]
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A debut author who used fake accounts to “review bomb” other writers on the influential online platform Goodreads has been dropped by her agent and had her book deal cancelled Continue reading at ABC News
[ ABC News | 2023-12-13 02:46:01 UTC ]
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The best science fiction and fantasy book deals of the day, curated by Book Riot. Continue reading at Book Riot
[ Book Riot | 2023-12-04 16:55:30 UTC ]
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Bestselling YA author Brigid Kemmerer sells a romantasy trilogy to Avon, Lyons buys a book on the rise of Major League Soccer, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-01 05:00:00 UTC ]
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'Taylor Swift: A Little Golden Book Biography,' now in its 7th month on sale, is the #7 book in the country. Plus Snoop Dogg and Earl “E-40” Stevens serve up a new cookbook, 'Goon with the Spoon,' and Skyward series author Brandon Sanderson remains 'Defiant.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-01 05:00:00 UTC ]
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From twisty thrillers to classic whodunits, these four mysteries will keep you on the edge of your seat. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-30 00:00:00 UTC ]
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It's important to keep dads preoccupied over the holidays. If your dad isn't a pigskin sort of dad, perhaps he's a Civil War or World War II sort of a dad, or perhaps even a naval warfare type. If he is, these books may help keep this year's holiday season a bit more peaceful. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-17 05:00:00 UTC ]
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Several digital publishers are doubling down on the business they still carry some authority over: events. Continue reading at Digiday
[ Digiday | 2023-11-14 05:01:00 UTC ]
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For a limited time, Amazon is offering an Audible deal on its audiobook subscription with a price of up to 60% off the normal subscription cost. You can cancel at any time during the discounted period and not be committed to a longer subscription. With the discounted Audible... Continue reading at PC World
[ PC World | 2023-11-02 15:59:38 UTC ]
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Stephanie Land's second memoir, 'Class,' a sequel to her blockbuster debut, 'Maid,' follows her journey to get an education — and holds readers at a distance. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-10-31 10:00:21 UTC ]
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The leaves are amassing, the skeletons are out, and enormous bags of candy fill the grocery store aisles and threaten to spill their chocolates right into your mouth, through absolutely no fault of your own. Yep, it’s officially spooky season. But if you still need some help getting into the... Continue reading at Literrary Hub
[ Literrary Hub | 2023-10-23 16:13:33 UTC ]
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Quick snapshots from two long-time Frankfurt veterans, Kalem Agency and Italian Literary Agency, on their latest projects. The post LitAg Short Takes: Kalem Agency and Italian Literary Agency appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-10-20 12:05:43 UTC ]
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The week at Frankfurter Buchmesse features discussions ofissues in Arabic literature and its translation into other languages. The post In Frankfurt: Sheikh Zayed Book Award Events appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-10-17 22:48:03 UTC ]
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Organizers cited the Israel-Hamas war as the reason for stepping back from honoring a novel about the 1949 murder of a Palestinian girl by Israeli soldiers. Continue reading at The New York Times
[ The New York Times | 2023-10-13 17:01:12 UTC ]
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The seminal DIY catalogs, journals, and magazines printed by the techno-hippie Whole Earth publishing house are finally available online in digital form, all for free. Continue reading at Wired
[ Wired | 2023-10-13 10:00:00 UTC ]
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These anthologies, which annually round up short works published during the prior year in a handful of genres and subject areas, hit bookstore shelves next week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-13 04:00:00 UTC ]
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Thurston Moore of Sonic Youth revealed a longtime health condition had ended his book tour plans: 'This news is utterly distressing. ... [M]y memoir, 'Sonic Life,' means so much to me.' Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-10-12 00:21:43 UTC ]
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The Fifth Circuit ordered an administrative stay to remain in place while an "expedited" appeals process plays out, effectively allowing Texas to enforce HB 900, the state's controversial book rating law, despite a district court finding it to be “a web of unconstitutionally vague requirements." Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-06 04:00:00 UTC ]
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Business and financial news publisher Bloomberg Media is restructuring its sales and marketing divisions around industries like tech, finance, auto, luxury and consultancy, rather than geography, to streamline operations and strengthen its appeal to advertisers, according to chief revenue... Continue reading at AdWeek
[ AdWeek | 2023-09-28 10:30:00 UTC ]
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The International Publishers Association has a series of events during Frankfurt Book Fair, many open to trade visitors and exhibitors. The post At Frankfurter Buchmesse: IPA Events Open to Trade Visitors, Exhibitors appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-09-26 23:54:02 UTC ]
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