As brands scramble to reimagine their events in the wake of cancellations resulting from the COVID-19 outbreak, there is a resurgence of interest surrounding the virtual event space—one that looks a whole lot different than it did 10 years ago. Live broadcasts and on-demand content are ubiquitous in the industry today. But despite the advances in technology, from live streaming and social-casting to next-gen webinar tools and video conferencing, the concept of taking an entire event community fully digital (and, potentially, on a tight deadline) is new territory. Enter: The age of the “distributed” event. So, how do you pivot on a dime toward the event of the future? We tapped Brent Turner, SVP of strategy at Opus Agency, and Miriam Agrell, COO at Tencue, for tips and insights. 1. How much lead time do you have? To develop your digital event plan, you first have to take into account how much time you have, Turner says. For marketers whose shows are two weeks out, for example, the conversation should be tactical and focus on engaging partners to broadcast keynotes and sessions, both as a backup and to accommodate attendees who are unable to travel. For marketers whose shows are six weeks out or more, it’s time to think strategically about how to distribute content and develop rewarding networking and creative experiences in case of a cancellation. How will you evolve your marketing plans to meet your business goals? 2. The goals dictate the platform. Next, establish your... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-03-18 17:30:22 UTC ]
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By Joe Wilcox, Betanews Well, that didn't take long. One day after Apple dropped its subscription plan bomb on suspicious publishers, Google officially countered with One Pass. Google strips out the onerous restrictions Apple imposes. It's a brilliant marketing response, and aptly timed with new... Continue reading at Betanews
[ Betanews | 2011-02-17 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Wed, 16/02/2011 - 07:06 Author Margaret Atwood used her Tools of Change keynote speech to warn the industry not to eliminate authors, and make sure they are paid enough to "pay for the cheese sandwiches". read more Continue reading at The Bookseller
[ The Bookseller | 2011-02-16 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Mon, 14/02/2011 - 08:39 The government may take direct control of libraries if councils are overzealous in closures. The Sunday Times, quoting Whitehall sources, said the government is concerned some communities, particularly rural ones, may end up... Continue reading at The Bookseller
[ The Bookseller | 2011-02-14 00:00:00 UTC ]
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For many publishers, "e-commerce" means dabbling in sales of intellectual property, such as work plans (August Home Publishing, Hanley Wood). Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-03 00:00:00 UTC ]
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Written By: Benedicte Page Picador senior editor Sam Humphreys is to join Profile as publisher for imprint Serpent's Tail, leaving Pan Macmillan after nine years. Former publisher Pete Ayrton now takes the role of editor-at-large. Humphreys, the editor who acquired Emma Donoghue's hit novel... Continue reading at The Bookseller
[ The Bookseller | 2011-02-02 00:00:00 UTC ]
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Written By: Bookseller Staff The 43rd Cairo Book Fair, due to have been held this week, has been cancelled. The Guardian reports that "many foreign exhibitors" have been left stranded after failing to secure flights home, while others have had to abandon stands and books after the fair was... Continue reading at The Bookseller
[ The Bookseller | 2011-02-01 00:00:00 UTC ]
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Sanchia Berg reports on the publishing company Pearson who have bought a majority stake in an Indian online tutoring company Tutorvista Continue reading at BBC News
[ BBC News | 2011-01-21 00:00:00 UTC ]
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