As brands scramble to reimagine their events in the wake of cancellations resulting from the COVID-19 outbreak, there is a resurgence of interest surrounding the virtual event space—one that looks a whole lot different than it did 10 years ago. Live broadcasts and on-demand content are ubiquitous in the industry today. But despite the advances in technology, from live streaming and social-casting to next-gen webinar tools and video conferencing, the concept of taking an entire event community fully digital (and, potentially, on a tight deadline) is new territory. Enter: The age of the “distributed” event. So, how do you pivot on a dime toward the event of the future? We tapped Brent Turner, SVP of strategy at Opus Agency, and Miriam Agrell, COO at Tencue, for tips and insights. 1. How much lead time do you have? To develop your digital event plan, you first have to take into account how much time you have, Turner says. For marketers whose shows are two weeks out, for example, the conversation should be tactical and focus on engaging partners to broadcast keynotes and sessions, both as a backup and to accommodate attendees who are unable to travel. For marketers whose shows are six weeks out or more, it’s time to think strategically about how to distribute content and develop rewarding networking and creative experiences in case of a cancellation. How will you evolve your marketing plans to meet your business goals? 2. The goals dictate the platform. Next, establish your... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-03-18 17:30:22 UTC ]
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Apartment Therapy's president Riva Syrop took the stage at the Digiday Publishing Summit to discuss the convergence of commerce and sponsorship revenue within its Small/Cool event. Continue reading at Digiday
[ Digiday | 2023-09-22 04:01:00 UTC ]
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Studios behind Harry Potter films to undergo 400,000 sq ft expansion by 2027, in boost to struggling industryThe Warner Bros studios behind the Harry Potter film series are to undergo a major expansion, creating 4,000 jobs and providing a boost to Britain’s beleaguered film and TV production... Continue reading at The Guardian
[ The Guardian | 2023-09-21 21:30:09 UTC ]
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Eliza Clark’s debut novel was a hit on TikTok. With her next book, “Penance,” she aims for literary longevity over viral success. Continue reading at The New York Times
[ The New York Times | 2023-09-21 04:01:24 UTC ]
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After Apple's iPhone event and just before Microsoft shows off new Surface devices, Amazon is set to reveal its latest arsenal of hardware. As it typically does every September, Amazon is hosting an event to unveil the goods, only this time it's doing so not in Seattle,... Continue reading at Engadget
[ Engadget | 2023-09-20 14:00:09 UTC ]
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Simon & Schuster is introducing a new "multi-platform education and resources program" during this year's Banned Books Week, as part of an effort to expand the publisher's response to the book bans and challenges. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-20 04:00:00 UTC ]
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It's almost time for Amazon's annual fall hardware event, where the company typically announces a bunch of upcoming devices, including new entries for its ereader and smart speaker lines. On September 20, the company will stage Devices at its second headquarters in Arlington, Virginia. Amazon... Continue reading at Engadget
[ Engadget | 2023-09-18 15:30:59 UTC ]
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Métro Média will declare bankruptcy this week, permanently ending its coverage of local government in parts of the province's two largest cities, the head of the Quebec newspaper publisher said Sunday. Continue reading at CBC
[ CBC | 2023-09-17 21:15:07 UTC ]
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Drag performers who read stories to children at libraries across Canada have faced an increase in protests calling the events destructive for kids, and in some cases, even threats of violence. But the king and queens say they won't let that stop them, because storytimes are about joy and literacy. Continue reading at CBC
[ CBC | 2023-09-16 08:00:00 UTC ]
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Globally, the publishing industry is contending with diminishing revenues. With a recent report from intelligence provider WARC finding that global advertising revenue for total print will experience a 7.7% drop-off in 2023 from last year’s number, traditional publishers are looking to shore up... Continue reading at Digiday
[ Digiday | 2023-09-14 15:29:34 UTC ]
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Unit sales for print books had their best weekly performance since mid-June, in part thanks to Stephen King, but still fell 4% from a year ago. Once again, sales were down in all categories. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-14 04:00:00 UTC ]
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Apple’s annual iPhone event kicks off today, so if you can’t stand the company’s presentations or devices, you might want to disconnect this afternoon. But for anyone interested in what the most influential tech hardware company is doing, expect to see a new iPhone… obviously.All the iPhone 15... Continue reading at Engadget
[ Engadget | 2023-09-12 11:15:10 UTC ]
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Looking for your own bookish community online? Let's take a look at some of the best online book clubs, 2023 edition! Continue reading at Book Riot
[ Book Riot | 2023-09-08 10:36:00 UTC ]
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Vintage/Anchor publisher Suzanne Herz will leave Penguin Random House in December. Anchor Books will gradually be phased out, starting with its hardcover program next January, with its 16,000-strong paperback backlist slated to move over to Vintage over time. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-07 04:00:00 UTC ]
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In a filing late last week, attorneys for the state renewed their broader bid to stay the court's August 31 preliminary injunction blocking HB 900 from taking effect, but also argue that parts of the law are outside the scope of the plaintiffs' claims and should be allowed to take effect. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-05 04:00:00 UTC ]
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Grove buys Martin MacInnes’s Booker-longlisted In Ascension, Tiny Reparations nabs a K-drama-inspired novel by Leesa Cross-Smith, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-01 04:00:00 UTC ]
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TikTok phenom Mercury Stardust has the #1 book in the country with the home maintenance manual 'Safe and Sound.' Plus Adalyn Grace's YA fantasy 'Foxglove' takes the #1 spot on our children's fiction list, and Max Miller's 'Tasting History' returns to our hardcover nonfiction list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-01 04:00:00 UTC ]
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WLT to Host “Indigenous Literatures of the Americas” Event at Green Feather Books, by The Editors of WLT News and Events [email protected] Mon, 08/28/2023 - 15:10 World Literature Today, the University of Oklahoma’s award-winning magazine of... Continue reading at World Literature Today
[ World Literature Today | 2023-08-28 20:10:58 UTC ]
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From traumatic experiences to pitiful pay, reality show cast members are sharing their horror stories. As Hollywood continues to strike, is now the time to demand change?When Gemma Rose Barnes, 32, signed up to appear on Married at First Sight (Mafs) – a reality TV show that introduces couples... Continue reading at The Guardian
[ The Guardian | 2023-08-18 12:00:49 UTC ]
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Netflix is getting the band back together with Scott Pilgrim Takes Off, an anime adaptation of the Scott Pilgrim graphic novel series. The company has dropped the first teaser for the eight-episode show, which centers around the titular character and his attempt to win a battle of the bands... Continue reading at Engadget
[ Engadget | 2023-08-16 14:23:55 UTC ]
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