When Snapchat's CEO Evan Spiegel took the main stage at this year's Cannes Lions International Festival of Creativity, the crème de la crème of advertising conferences, his company's prominent place in the marketing world seemed solidified. But that was only one of the big moments in 2015 that suggested his mobile app—with millions of teens and college kids who use it constantly—would become a mainstay for brands. From convincing publishers to set up Snapchat-specific newsrooms to charging brands upward of $750,000 for ephemeral vertical ads, '15 was a wild ride for the Venice, Calif.-based startup. Here are four noteworthy developments that kept Snapchat top of mind for digital marketers this year. 1. It's quickly catching up to Facebook for video views. People watch 6 billion videos every day on Snapchat, not far from Facebook's 8 billion. That's a big jump from October, when Snapchat claimed to have 4 million daily video views. More generally, it's become one of the buzziest platforms around. For instance, the digital music company iHeartRadio generated 340 million impressions on the mobile app during its two-day music festival in mid-September, an industry source told Adweek. 2. Publishers have Snapchat-focused newsrooms. That kind of traffic has publishers lining up to be on the platform. When Snapchat revealed plans to launch a news portal with 11 major media brands in January, observers questioned if the platform had enough scale to keep publishers and... Continue reading at 'AdWeek'
[ AdWeek | 2015-12-15 00:00:00 UTC ]
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Hodder & Stoughton has acquired the first biography of Roger Bushell, better known as "... Continue reading at The Bookseller
[ The Bookseller | 2012-09-19 00:00:00 UTC ]
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Kobo is to up the level of royalties self-published authors earn on its Writing Life platform by... Continue reading at The Bookseller
[ The Bookseller | 2012-08-24 00:00:00 UTC ]
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Religion, bathroom routines and politics are three things you should never, ever discuss at the dinner table. However, if you're curious about your neighbors' political reading habits, then you should check out Amazon's Election Heat Map. The bookseller rated the top 250 books with a "clear... Continue reading at Engadget
[ Engadget | 2012-08-22 00:00:00 UTC ]
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Publishers and agents have welcomed confirmation of the Nook's imminent arrival in the UK,... Continue reading at The Bookseller
[ The Bookseller | 2012-08-20 00:00:00 UTC ]
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Swedish crime writer Camilla Läckberg has seen international success since releasing her 2003 debut, Ice Princess (published in 2010 by Pegasus), and to date her books have been translated into 33 languages. In France, her 2008 novel The Drowning was the top title. Earlier this year, Pegasus... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-08-17 00:00:00 UTC ]
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Twitter cofounders Biz Stone and Evan Williams today offered a preview of Medium, their new publishing platform. Medium is at heart a blogging service, although right now it's only open to a select few authors. The posts are organized into "collections" that use different layouts depending on... Continue reading at Fast Company
[ Fast Company | 2012-08-15 00:00:00 UTC ]
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Random House UK has become the latest publisher to bolster its capabilities in... Continue reading at The Bookseller
[ The Bookseller | 2012-08-10 00:00:00 UTC ]
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Retailers say sport could play a major part in the Christmas market, as publishers hasten to sign... Continue reading at The Bookseller
[ The Bookseller | 2012-08-10 00:00:00 UTC ]
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If it wasn’t clear before that self-publishing is transforming the book industry, Pearson’s $116 million acquisition of self-publishing vendor Author Solutions Inc. should wipe away any lingering uncertainty. The purchase of Author Solutions—which has 1,600 employees, has published 150,000... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-07-20 00:00:00 UTC ]
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The ebook format became the most popular one for adult fiction in 2011, surpassing hardcover books and paperbacks, according to an annual survey. Net revenue from ebook sales over all more than doubled from 2010. Continue reading at The New York Times
[ The New York Times | 2012-07-18 00:00:00 UTC ]
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Led by big dollar gains at Amazon and Walt Disney Co., the Publishers Weekly Stock Index rose 16.7% in the first six months of 2012, almost triple the increase posted by the Dow Jones Industrial Average. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-07-06 00:00:00 UTC ]
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Random House has reprinted its record-busting Fifty Shades trilogy a further three times... Continue reading at The Bookseller
[ The Bookseller | 2012-07-06 00:00:00 UTC ]
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More than half of tablet adopters are reading books and other media on their tablet screens instead of relying on paper. Continue reading at PC World
[ PC World | 2012-07-04 00:00:00 UTC ]
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While big-name magazines have held a presence on Apple’s Newsstand since its inception, small to medium-sized publishers have had a harder time breaking through. Continue reading at Folio Magazine
[ Folio Magazine | 2012-06-28 00:00:00 UTC ]
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The top 10 publishers in the world had their lowest combined market share last year in the Livres... Continue reading at The Bookseller
[ The Bookseller | 2012-06-22 00:00:00 UTC ]
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A couple years ago, Forbes broke ground on what it calls its “most significant re-architecture” in its 90-plus years of existence. The goal, according to chief product officer Lewis D’Vorkin, was to “increase the interaction between content creators, audiences and marketers.” Continue reading at Folio Magazine
[ Folio Magazine | 2012-06-06 00:00:00 UTC ]
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Publisher says monthly is not for sale or going out of businessThe publisher of the Urbanite, a free monthly magazine focused on Baltimore urban affairs, said Wednesday she was seeking an investor to help the publication expand its digital media offerings. Continue reading at Baltimore Sun
[ Baltimore Sun | 2012-05-24 00:00:00 UTC ]
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When Google gave up on its One Pass paid content system last month, RR Donnelley’s Press+ strengthened its standing as the paid content platform of choice for a growing number of news publishers. However, with audience revenue models evolvi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-05-23 00:00:00 UTC ]
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A “high-profile defeat” for publishers is how Brandon Butler, director of public policy initiatives at the Association of Research Libraries, described the May 11 verdict in Cambridge University Press et. al. v. Mark Becker et. al., a closely watched copyright case involving the use of... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-05-18 00:00:00 UTC ]
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The top three titles on Sweden’s fiction list in April were all in new positions, including Kristina Ohlsson’s Hostage. Ohlsson published her first book in the U.S. in February 2012 with Atria—Unwanted, a mystery cited for “superior prose, plotting, and characterization” in its starred review... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-05-18 00:00:00 UTC ]
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