When Snapchat's CEO Evan Spiegel took the main stage at this year's Cannes Lions International Festival of Creativity, the crème de la crème of advertising conferences, his company's prominent place in the marketing world seemed solidified. But that was only one of the big moments in 2015 that suggested his mobile app—with millions of teens and college kids who use it constantly—would become a mainstay for brands. From convincing publishers to set up Snapchat-specific newsrooms to charging brands upward of $750,000 for ephemeral vertical ads, '15 was a wild ride for the Venice, Calif.-based startup. Here are four noteworthy developments that kept Snapchat top of mind for digital marketers this year. 1. It's quickly catching up to Facebook for video views. People watch 6 billion videos every day on Snapchat, not far from Facebook's 8 billion. That's a big jump from October, when Snapchat claimed to have 4 million daily video views. More generally, it's become one of the buzziest platforms around. For instance, the digital music company iHeartRadio generated 340 million impressions on the mobile app during its two-day music festival in mid-September, an industry source told Adweek. 2. Publishers have Snapchat-focused newsrooms. That kind of traffic has publishers lining up to be on the platform. When Snapchat revealed plans to launch a news portal with 11 major media brands in January, observers questioned if the platform had enough scale to keep publishers and... Continue reading at 'AdWeek'
[ AdWeek | 2015-12-15 00:00:00 UTC ]
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Asia is an important growth market for Britain’s second largest publisher, Hachette UK. Sales in the region have grown faster than European markets, says Hachette UK's Group CEO. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-02 00:00:00 UTC ]
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Some call it multicultural, some call it Africana, some call it a “special collection.” PW spoke with librarians about collecting materials for and by African-Americans for public, school and academic libraries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-06-30 00:00:00 UTC ]
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The future of book publishing is increasingly digital -- and increasingly tilted towards genre fiction. Continue reading at Wired
[ Wired | 2013-06-26 00:00:00 UTC ]
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Porter Anderson takes in the week's online debates on the belief that big publishers' power is diminished, ebook royalties, Amazon Worlds, pay for writers and more. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-06-25 00:00:00 UTC ]
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A new survey in Japan shows that Amazon's Kindle is leading the market for ebook sales, with Apple (launched in March) second, followed by Kinokuniya's Kinoppy, Sony's Reader Store and Kobo. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-06-13 00:00:00 UTC ]
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New! For the July 1, 2013 issue (reservation deadline June 17, 2013): Some call it multicultural, some call it Africana, some call it a “special collection”; but whatever it’s called, the procurement of materials that reflect black culture is a part of a librarian’s job, and we wanted to hear... Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-06-11 00:00:00 UTC ]
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The latest from PublishNews Brazil includes the announcement Saraiva has launched a self-publishing platform and Abril Media Group has acquired ebook aggregator Xeriph. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-06-07 00:00:00 UTC ]
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BookExpo America at New York City's Javits Center began with a full day of panels and presentations on Wednesday, May 29, and ended with a newly energized Consumer Day on Saturday, June 1. While exhibitors and attendees were still evaluating the new Thursday–Saturday schedule for the exhibit... Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-06-02 00:00:00 UTC ]
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As publishers migrate beyond the first phase of the ebook revolution, the IDPF's Digital Book Conference on Wednesday will address ebooks on the web, tablets, phones and more. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-29 00:00:00 UTC ]
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Fan fiction authors will be able to publish and sell some titles in the US via new ebook platform Kindle Worlds. Continue reading at BBC World
[ BBC World | 2013-05-24 00:00:00 UTC ]
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Amazon's taken a number of steps to bring different types of content to the Kindle Store, and it's now venturing into an area that has a long history with the internet: fan fiction. The company's today announced Kindle Worlds, a new publishing platform that promises to pay writers royalties for... Continue reading at Engadget
[ Engadget | 2013-05-22 00:00:00 UTC ]
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This year's US Innovations Seminar of the International Association of STM Publishers focused on the impact of data mining, MOOCs and new author/researcher tools. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-07 00:00:00 UTC ]
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Total book sales in digital and physical formats grew 4% in 2012 to a total of £3.3bn,... Continue reading at The Bookseller
[ The Bookseller | 2013-05-01 00:00:00 UTC ]
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A price war earlier this month between two of China’s biggest online booksellers has... Continue reading at The Bookseller
[ The Bookseller | 2013-04-29 00:00:00 UTC ]
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World Book Night, the celebration of reading which includes the distribution of free books, has arrived. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-04-24 00:00:00 UTC ]
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Newsmodo, the new online platform designed to bring journalists and publishers together, is meeting with British news publishers this week ahead of its global launch. Continue reading at Media Week
[ Media Week | 2013-04-15 00:00:00 UTC ]
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Capitalizing on the recognition of NOOK, Barnes & Noble has rebranded its self-publishing platform Pubit as NOOK Press and added features from FastPencil. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-10 00:00:00 UTC ]
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Google and Adobe have garnered their share of attention as they assemble their end-to-end advertising technology stacks to span the buying and selling of online ad inventory. But AOL has also, albeit relatively quietly, been lining up its own ad tech stack through AOL Networks (formerly the... Continue reading at AdWeek
[ AdWeek | 2013-04-09 00:00:00 UTC ]
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Sure, the age of browsing for books and checking them out may be coming slowly to a close, but the idea of a library can adapt rather than fade away. These five locations are doing just that. When I took a high school class in "library science," the primary innovation I learned about was the... Continue reading at Fast Company
[ Fast Company | 2013-04-01 00:00:00 UTC ]
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Amazon continues to socialize itself. The e-commerce giant announced today that it has acquired bibliophilic social platform Goodreads. “Goodreads has helped change how we discover and discuss books and, with Kindle, Amazon has helped expand reading around the world. In addition, both Amazon... Continue reading at AdWeek
[ AdWeek | 2013-03-29 00:00:00 UTC ]
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