When Snapchat's CEO Evan Spiegel took the main stage at this year's Cannes Lions International Festival of Creativity, the crème de la crème of advertising conferences, his company's prominent place in the marketing world seemed solidified. But that was only one of the big moments in 2015 that suggested his mobile app—with millions of teens and college kids who use it constantly—would become a mainstay for brands. From convincing publishers to set up Snapchat-specific newsrooms to charging brands upward of $750,000 for ephemeral vertical ads, '15 was a wild ride for the Venice, Calif.-based startup. Here are four noteworthy developments that kept Snapchat top of mind for digital marketers this year. 1. It's quickly catching up to Facebook for video views. People watch 6 billion videos every day on Snapchat, not far from Facebook's 8 billion. That's a big jump from October, when Snapchat claimed to have 4 million daily video views. More generally, it's become one of the buzziest platforms around. For instance, the digital music company iHeartRadio generated 340 million impressions on the mobile app during its two-day music festival in mid-September, an industry source told Adweek. 2. Publishers have Snapchat-focused newsrooms. That kind of traffic has publishers lining up to be on the platform. When Snapchat revealed plans to launch a news portal with 11 major media brands in January, observers questioned if the platform had enough scale to keep publishers and... Continue reading at 'AdWeek'
[ AdWeek | 2015-12-15 00:00:00 UTC ]
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This new library-in-a-shipping-container plans on using growing Internet access in Africa to create a new model for making available both electronic information and physical books. It’s a conundrum that library advocates have struggled with for years: in many areas in the developing world,... Continue reading at Fast Company
[ Fast Company | 2013-03-28 00:00:00 UTC ]
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Bertelsmann plans to develop an education business division with the long-term potential to... Continue reading at The Bookseller
[ The Bookseller | 2013-03-26 00:00:00 UTC ]
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Last year at the end of this annual bestseller article, we made the obvious prediction that unit sales for hardcover bestsellers would be even lower for 2012 books and that the “ebook explosion could be the culprit.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-03-17 00:00:00 UTC ]
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Evidence is growing that a lack of skilled, knowledgable literary agents may be hindering the translation and publishing of books from developing markets in Asia and Latin America. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-03-15 00:00:00 UTC ]
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In the UK a new ebook platform Boosh will allow readers to share an ebook with a fellow Facebook user to read for free after its read and deleted from their own account. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-03-07 00:00:00 UTC ]
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German Thalia, Weltbild, Hugendubel, as well as Bertelsmann and Deutsche Telekom, have launched Tolino, a new ebook platform to compete with Amazon. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-03-01 00:00:00 UTC ]
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The BBC's flagship arts and culture programme, "The Review Show", is being cut from... Continue reading at The Bookseller
[ The Bookseller | 2013-02-26 00:00:00 UTC ]
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Editor's Note: This story originally appears on FOLIO: sister site, minonline.com Continue reading at Folio Magazine
[ Folio Magazine | 2013-02-26 00:00:00 UTC ]
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Controversial DJ and journalist Garry Bushell is to broadcast a new series via Radio Litopia, the... Continue reading at The Bookseller
[ The Bookseller | 2013-02-25 00:00:00 UTC ]
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The stores charge that secret agreements made between the publishers and Amazon give Amazon the advantage in selling ebooks, but some industry observers find flaws in their logic. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-02-22 00:00:00 UTC ]
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A new survey of startups, publishers and venture capitalists reveals what needs to change for the three groups to collaborate and continue to innovate the book industry. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-02-14 00:00:00 UTC ]
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By incorporating trillions of calculations, Bookish.com, the new online bookstore financed by Hachette, Penguin and S&S, promises to apply Big Data to book discovery. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-02-05 00:00:00 UTC ]
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The value of the children’s physical books market last year was marginally up on 2011,... Continue reading at The Bookseller
[ The Bookseller | 2013-01-17 00:00:00 UTC ]
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Forrester Research and DBW presented the findings of their Executive Publishing Survey on ebooks, devices and digital publishing predictions for 2013. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-16 00:00:00 UTC ]
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Parsing through the top 10 bestsellers of 2012 in a number of major publishing categories reads like a usual suspects list, as a small number of authors filled a large number of spots. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-01-11 00:00:00 UTC ]
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Random House has Random House Films. Macmillan has Macmillan Films. And Penguin? Although the house has been low-key about the ways it has begun to dip its corporate toes into film production, and Hollywood, it, too, is making inroads there. One way is with Penguin Development Group. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-01-11 00:00:00 UTC ]
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Over the past few years, the media arm of Thomson Reuters has been trying to polish its 160-year-old brand to a more contemporary sheen by recruiting A-list journalists and pundits and expanding into areas like blogging, Internet TV and magazines. I ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-01-09 00:00:00 UTC ]
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Led by a 44.9% increase in the stock price of Amazon, the Publishers Weekly Stock Index jumped 23.5% in 2012, easily beating the 7.3% gain posted by the Dow Jones Industrial Average in the year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-01-04 00:00:00 UTC ]
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Onswipe, a startup that helps publishers build websites optimized for iPads and other touchscreen devices, is closing out what sounds like a big year. Content published through the Onswipe platform reached 44 million unique visitors over the course o ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-01-02 00:00:00 UTC ]
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Appearing on all three November lists highlighted this week is Jesus of Nazareth: The Infancy Narratives by Pope Benedict XVI. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-12-21 00:00:00 UTC ]
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