4 Big Developments That Show Why Snapchat Was 2015's Buzziest Platform

When Snapchat's CEO Evan Spiegel took the main stage at this year's Cannes Lions International Festival of Creativity, the crème de la crème of advertising conferences, his company's prominent place in the marketing world seemed solidified. But that was only one of the big moments in 2015 that suggested his mobile app—with millions of teens and college kids who use it constantly—would become a mainstay for brands. From convincing publishers to set up Snapchat-specific newsrooms to charging brands upward of $750,000 for ephemeral vertical ads, '15 was a wild ride for the Venice, Calif.-based startup. Here are four noteworthy developments that kept Snapchat top of mind for digital marketers this year. 1. It's quickly catching up to Facebook for video views. People watch 6 billion videos every day on Snapchat, not far from Facebook's 8 billion. That's a big jump from October, when Snapchat claimed to have 4 million daily video views.  More generally, it's become one of the buzziest platforms around. For instance, the digital music company iHeartRadio generated 340 million impressions on the mobile app during its two-day music festival in mid-September, an industry source told Adweek. 2. Publishers have Snapchat-focused newsrooms. That kind of traffic has publishers lining up to be on the platform. When Snapchat revealed plans to launch a news portal with 11 major media brands in January, observers questioned if the platform had enough scale to keep publishers and... Continue reading at 'AdWeek'

[ AdWeek | 2015-12-15 00:00:00 UTC ]
News tagged with: #vertical video

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The Media Equation: 2 Platforms, With 2 Sets of Problems

Magazine publishers have a tough choice: an exclusive, pricey deal with the wildly popular Apple conduit, or Google’s open, less expensive and less trafficked vehicle. Continue reading at The New York Times

[ The New York Times | 2011-02-21 00:00:00 UTC ]
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RHCB sign development deals for kids titles

Written By: Caroline Horn Publication Date: Mon, 14/02/2011 - 16:10 read more Continue reading at The Bookseller

[ The Bookseller | 2011-02-14 00:00:00 UTC ]
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New Android market shows the future is in device-agnostic app stores

By Tim Conneally, Betanews Google on Thursday finally launched a renewed web-based Android Market that integrates with a user's Google account and lets him shop for applications and send them to the various Android-powered devices linked to the account. This new shop marks the industry-wide... Continue reading at Betanews

[ Betanews | 2011-02-05 00:00:00 UTC ]
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Google shows off the graphical power of Android 3.0 Honeycomb

By Tim Conneally, Betanews At a special event in Mountain View, California Wednesday, search leader Google gave the first in-depth look at "Honeycomb," the tablet-specific version of the Android operating system. This is the biggest overhaul the platform has gotten since it debuted in 2008. The... Continue reading at Betanews

[ Betanews | 2011-02-03 00:00:00 UTC ]
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R&J titles receive a big boost

Written By: Caroline Horn and Philip Stone Richard and Judy’s children’s book club initiative, which launched a week ago, saw average sales across the 18 selected titles grow by some 226%. read more Continue reading at The Bookseller

[ The Bookseller | 2011-02-03 00:00:00 UTC ]
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Jamie back on top as Costa winner shows mutability

Written By: Philip stone Jamie Oliver's Jamie's 30-minute Meals (Michael Joseph) has returned to the summit of the Official UK Top 50 after a three-week hiatus. The bestselling hardback non-fiction book since records began sold 37,407 copies in the seven days to 29th January, up 77%... Continue reading at The Bookseller

[ The Bookseller | 2011-02-01 00:00:00 UTC ]
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Sphere buys tie-in to new Billy Connolly show

Written By: Charlotte Williams Sphere has acquired the tie-in title to comedian Billy Connolly's forthcoming "Route 66" ITV show. Non-fiction publishing director Adam Strange bought world rights from Maverick Television to Billy Connolly's Route 66, winning a four-way auction. read more Continue reading at The Bookseller

[ The Bookseller | 2011-01-31 00:00:00 UTC ]
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Big comics line up for this autumn

Written By: Charlotte Williams Rob Brydon, Steve Coogan and John Bishop are among the latest big-name celebrities to have been snapped up for autobiographies, as comedians look set to dominate the hardback celebrity memoir market again this autumn. “Gavin and Stacey” star Rob Brydon’s memoir is... Continue reading at The Bookseller

[ The Bookseller | 2011-01-28 00:00:00 UTC ]
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