Agencies are pushing for transparency from publishers on all fronts, but viewability has by far become their most pressing priority. GroupM, the biggest digital media buyer in the U.S., announced it would shift its buying from open exchanges to private ones, in a push for greater transparency. With major players like this setting the new rules, the industry will have to start adapting, and soon. Sponsor content by Celtra. The post 3 ways agency calls for viewability will change ad buying appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2014-07-23 00:00:00 UTC ]
News tagged with:
#greater transparency
#major players
#sponsor content
The tepid ad market is continuing to give cable networks fits as they work to sell the commercial time they didn't book in the upfront, when advertisers shop for the upcoming TV season. Sales executives have been looking for strong growth in the so-called scatter market after a sluggish upfront... Continue reading at Advertising Age
[ Advertising Age | 2015-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#strong growth
#conference call
#flat market
#ad sales
#modest improvement
Late last week, the United States Copyright Office released a report recommending sweeping reforms to the existing music licensing system, which is a labyrinthine mess of outdated regulations (because most of them were established before the Internet age).Titled “Copyright and the Music... Continue reading at PC World
[ PC World | 2015-02-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#internet age
The BBC has changed the “bleak” ending of J K Rowling’s The Casual Vacancy for its TV adaptation, due to be screened this month. Screenwriter Sarah Phelps told the Telegraph that she had had to come up with a redemptive ending for the story, set in the fictional village of Pagford. Continue reading at The Bookseller
[ The Bookseller | 2015-02-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#casual vacancy
#tv adaptation
Agent Penny Holroyde is leaving the Caroline Sheldon Literary Agency after nearly a decade at the end of this week. Holroyde, will leave on Friday (13th February) to start a new venture, details of which she will reveal in the spring. In her 10 years at the Caroline Sheldon agency, Holroyde... Continue reading at The Bookseller
[ The Bookseller | 2015-02-11 00:00:00 UTC ]
More news stories like this |
What if there were an ad that you just couldn't draw your eyes from? It's oddly captivating, almost hypnotic, and it would halt your thumb from scrolling farther down your Facebook feed. There's one such creative format that is only now catching on as the digital world's equivalent of the... Continue reading at AdWeek
[ AdWeek | 2015-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#phone interview
The first major trade book fair of any new year marks an important date in most publishers' calendars. Things get rolling this year in New Delhi, where one of the year's first international trade publishing shows gets underway on Saturday. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#year marks
Machines are now selling some print ads at Time Inc.The nation's largest magazine publisher -- owner of People, Time, Sports Illustrated and InStyle -- is letting marketers buy print ads with the same automated technology used to buy digital ads. This type of deal, where a computer facilitates a... Continue reading at Advertising Age
[ Advertising Age | 2015-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#print ads
#sports illustrated
#buy ads
#media agency
#buying ads
#entertainment weekly
What if instead of God existing inside us—the traditional teaching—we exist in God? What difference does it make to reconceptualize our relationship to God this way? A new book offers answers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-10 00:00:00 UTC ]
More news stories like this |
Newspaper revenue in the UK, the US and Australia is down despite a rise in the company’s overall revenue thanks to book publishing and real estate divisionsDeclining sales, advertising and subscriptions hurt revenues at Rupert Murdoch’s newspaper business in the final quarter of last year, News... Continue reading at The Guardian
[ The Guardian | 2015-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book publishing
#rupert murdoch
#newspaper business
#final quarter
#media tycoon
News Corp. continues to tout the strength of its legacy newspaper business even though most of the company's growth now stems from expansions in the real estate and book publishing markets. Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#real estate
We aslked Dazed Group, News U.K., Mashable and Monrif Group what they think about the ominous subject of ad blocking. The post European publishers assess the threat of ad blocking appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2015-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad blocking
Facebook is allowing a new ad type in its yearly awards: Instagram campaigns. The Facebook Awards started taking submissions last week, and for the first time, Instagram ads are up for consideration, the social network said. This is the fourth year Facebook is hosting the ad awards, and Adweek... Continue reading at AdWeek
[ AdWeek | 2015-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#media strategy
#emerging markets
#latin america
#middle east
Penguin has acquired film tie-in publishing rights for the "The Peanuts Movie", released in the UK on December 21st later this year. Emily Campan, licensed publishing executive for Penguin Children's, acquired English language publishing rights in selected territories for the 0-7 years market... Continue reading at The Bookseller
[ The Bookseller | 2015-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing rights
#penguin children
#peanuts worldwide
Dave Epstein has been promoted to v-p of retail sales, and will oversee sales of both adult and children's books to all traditional retail accounts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#retail sales
PW speaks with the three big winners of the ALA's Youth Media Awards, about what they were doing when the committee placed the call that changed their lives. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#pw speaks
#printz winners
#big winners
Faber and Faber will publish a "lost" horror novel by the late American writer William Gay. Editorial director Angus Cargill bought the UK rights from Clare Conville at Conville & Walsh. Continue reading at The Bookseller
[ The Bookseller | 2015-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#faber buys
#uk rights
#clare conville
#conville walsh
Killer Reads, HarperFiction’s new digital-first crime and thriller list, has made its first acquisitions through an open submission process it held last summer. Sarah Hodgson, deputy publishing director and Kate Stephenson, editor, have acquired three new titles from the hundreds of... Continue reading at The Bookseller
[ The Bookseller | 2015-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#open submission
#thriller list
#sarah hodgson
#kate stephenson
#literary agents
Granta Books editor Anne Meadows has acquired a “darkly funny, whip-smart” novel and a collection of short stories from Catherine Lacey, whose debut novel Nobody is Ever Missing will be published - also by Granta - this week. Meadows acquired UK and Commonwealth rights, including Australia New... Continue reading at The Bookseller
[ The Bookseller | 2015-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#darkly funny
#short stories
#including australia
#wylie agency
#5th february
#young woman
Advertisers have been making a lot of noise about viewability and fraud lately. And with good reason -- according to sources like comScore and Google, half of online advertising dollars go to waste due to bots, click fraud and out-of-sight placements. While the costs to advertisers might be... Continue reading at Advertising Age
[ Advertising Age | 2015-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#quality content
#brand-safe environments
The Dude goes fully meditative to promote his new sleeping aid album.We already knew about the Jeff Bridges Sleeping Tapes, a collection of relaxing sounds, guided meditations and stories designed to help improve your slumber. The Oscar-winning actor teamed up with website publishing platform... Continue reading at Fast Company
[ Fast Company | 2015-02-02 00:00:00 UTC ]
More news stories like this |