Ever-changing external landscapes present both threats and opportunities for media firms. Shifting marketing budgets and the proliferation of free content challenge publishers that rely on advertising and paid subscriptions. Yet the industry is not cowering: the results of Folio:’s 2020 Investment and Growth Survey indicate that publishers are optimistic they can leverage new revenue and audience sources to fuel growth for their businesses. To help publishers think outside the box, we examined three ways that creative newspapers and magazines are developing new sources of revenue. Develop An Information Services Side-Business Publishers can leverage their subscriber relationships to create and sell products through email, says San Diego-based publishing consultant Michael Senoff, founder and CEO of HardToFindSeminars.com. Over the last 20 years, Senoff has published 800 pages of free in-depth material on business building, peak performance, job searching, marketing and negotiation. His site includes interviews with experts such as Jack Canfield as well as paid courses developed from interviews with subject matter experts. Senoff invites visitors to subscribe to an email newsletter, where he sends a mixture of free information and offers for the 40+ information products he’s created. He funds his entire company from his base of 14,000 subscribers, and he says every single publication has a similar opportunity to create and publish their own information products. “If... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-18 15:48:16 UTC ]
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In the past year Kevin Gentzel has gone from newspapers to digital media and back again.After hopping from The Washington Post to Yahoo last year, Mr. Gentzel has landed at Gannett as the newspaper company's chief revenue officer and will report to the company's president of domestic publishing... Continue reading at Advertising Age
[ Advertising Age | 2015-07-15 00:00:00 UTC ]
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Navigating the transition from publisher to multimedia content company. The post How The Enthusiast Network is Diversifying Its Revenue appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-07-15 00:00:00 UTC ]
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The theme of this year’s Children’s Media Conference (CMC), which took place 1-3 July in Sheffield, was “All Change”. Which is apt, because the children’s TV industry (from which this conference was originally born) is experiencing a disruption just as profound and perhaps more urgent than... Continue reading at The Bookseller
[ The Bookseller | 2015-07-14 00:00:00 UTC ]
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Ovum’s new Digital Consumer Publishing Forecast is published tomorrow. It takes a five year view at how this sector will change. Ahead of publication, Ovum analyst Charlotte Miller gives TheMediaBriefing an exclusive look at some of t ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-07-13 00:00:00 UTC ]
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John Green’s 'Paper Towns' ascended to #3 on Apple’s iBooks bestseller list for the week ended on July 6. E.L. James’s 'Grey' took the top spot on the list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-08 00:00:00 UTC ]
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The tech giant is targeting YouTube's clients with a new ad revenue sharing program for video publishers.Facebook has just made another change to its burgeoning video advertising business. Effective today, Facebook is testing out sharing video ad revenue with video partners. The move is similar... Continue reading at Fast Company
[ Fast Company | 2015-07-02 00:00:00 UTC ]
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Fifty Shades of Grey author E L James has written a new romance, and is halfway through writing a second, she revealed in a Twitter chat with UK fans. The writer took part in the online gathering yesterday (29th June), but the hashtag for the chat #AskELJames was hijacked by people criticising... Continue reading at The Bookseller
[ The Bookseller | 2015-07-01 00:00:00 UTC ]
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The co-ordinator of Independent Bookshop Week has said this year's IBW is what the Booksellers Association has "always envisioned", with the event taking on a "creative life of its own." Meanwhile booksellers said their events had been "well attended" this year and that IBW 2015 was "the biggest... Continue reading at The Bookseller
[ The Bookseller | 2015-06-30 00:00:00 UTC ]
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After Facebook convinced publishers to go all-in on exclusive content with Instant Articles, it hopes advertisers will do the same. In a presentation at Cannes Lions this week, Facebook's chief product officer Chris Cox showed ad buyers mock-ups of a new mobile format that takes over a screen... Continue reading at AdWeek
[ AdWeek | 2015-06-26 00:00:00 UTC ]
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If there were any doubts that the future of Barnes & Noble lay mainly in the sale of physical products, they were erased with the release of the company’s results for the fiscal year ended May 2, 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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A group of children’s authors, including this year’s Carnegie winner Tanya Landman, is preparing a letter to the education secretary protesting against the way writing is taught in schools. Continue reading at The Bookseller
[ The Bookseller | 2015-06-25 00:00:00 UTC ]
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From a distance, the dozens of images that hang from the walls at CB1 Gallery in downtown Los Angeles look as if they might have emerged from a highly stylized comic book. Lines in black, blue, yellow and red come together to form pictures of people, urban landscapes and explosive abstractions.... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-06-24 00:00:00 UTC ]
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Indies have sprung into action for Independent Bookshop Week, holding Tiger Tea parties, author readings, summer parties and happy hours. The dedicated week of activity in independent bookshops, co-ordinated by The Booksellers Association, runs from 20th-27th June and is designed to encourage... Continue reading at The Bookseller
[ The Bookseller | 2015-06-23 00:00:00 UTC ]
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Although marketers continue to shift print budgets to digital media, most magazine companies still generate the bulk of their revenue from selling print ads. About 20% of Time Inc.'s ad revenue, for instance, comes from selling digital ads. But industrywide the shift from paper is underway, with... Continue reading at Advertising Age
[ Advertising Age | 2015-06-17 00:00:00 UTC ]
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Late last month, Wyatt Mitchell left The New Yorker for Apple. The question is, why?At the end of May, word quietly slipped that New Yorker creative director Wyatt Mitchell left the publication for a job at Apple. And the man taking his place will be Nicholas Blechman, former art director at The... Continue reading at Fast Company
[ Fast Company | 2015-06-16 00:00:00 UTC ]
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Add AOL to the list of publishers that have gone from selling ads to making ads.AOL has created an internal division called Partner Studio that is charged with creating content for advertisers. Both the name and type of work may sound familiar. AOL-owned Huffington Post has its own in-house... Continue reading at Advertising Age
[ Advertising Age | 2015-06-16 00:00:00 UTC ]
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Thomas Nelson has struck a deal with Passion Conferences--a Christian organization that holds conferences for college-aged youth--to partner on a line of trade books. Such conferences are a robust venue for promoting and selling books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-15 00:00:00 UTC ]
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The UK Booksellers Association has taken a lead role in pressing for a regulatory investigation into Amazon, The Bookseller can reveal. The association submitted a dossier to the Competition and Markets Authority last November about Amazon’s “domination” of the UK market, which it believes paved... Continue reading at The Bookseller
[ The Bookseller | 2015-06-12 00:00:00 UTC ]
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I started the year with a problem: small news organizations don’t have enough time to keep their digital publishing and ad sales practices up to date. This is how I started to develop a solution. At the end of January 2015, I b ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-06-11 00:00:00 UTC ]
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The programme for this year’s Edinburgh International Book Festival’s 2015 has been revealed, with speakers coming from over 55 countries. The festival has an international focus this year, with speakers including American author Marilynne Robinson, Spain’s Jaume Cabré, multi-award winning... Continue reading at The Bookseller
[ The Bookseller | 2015-06-11 00:00:00 UTC ]
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