2015 market growth underpinned by colouring, courgettes and YouTubers

Regular readers of The Bookseller will be aware of the three trends driving the print renaissance: adult colouring books, clean eating titles and psychological thrillers. Thus far in 2015, total sales are up 6% year on year through Nielsen BookScan, with a good deal of that down to 2015 breakout stars such as Paula Hawkins, “Deliciously” Ella Woodward and Johanna Basford. Continue reading at 'The Bookseller'

[ The Bookseller | 2015-12-14 00:00:00 UTC ]
News tagged with: #6% year #print renaissance #psychological thrillers #total sales #nielsen bookscan #good deal #paula hawkins #johanna basford

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Eyes on the prize for children's market

In the past 20 years, the number of prizes geared towards children’s books has trebled,... Continue reading at The Bookseller

[ The Bookseller | 2014-07-04 00:00:00 UTC ]
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How to squeeze more out of digital marketing

Studies show that two people with the same name tend to like each other. But that’s not why I like James Altucher. I like him because he is provocative and insightful. Altucher is an entrepreneur, chess master, author, comic book lover, and once-wannabe rapper. He’s also very accessible.... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2014-07-04 00:00:00 UTC ]
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Meredith Launching Parents Latina in 2015

The magazine industry loves a niche marketplace, especially when it’s new, and the predominantly English-speaking second-generation Hispanic American is certainly that. Continue reading at Folio Magazine

[ Folio Magazine | 2014-06-25 00:00:00 UTC ]
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Mobile Marketing Startup Taps Data Firm to Measure Sales Impact

Mobile marketing startup SessionM, trying to prove its efforts can help spur sales, announced a partnership with Datalogix to measure the success of digital campaigns. SessionM says the partnership is the best way to show marketers that mobile is effective, which many question. Datalogix... Continue reading at AdWeek

[ AdWeek | 2014-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #app publishers #weather channel #big player #consumer data


Authorbuddies.com Offers Book Marketing Assistance Abroad

Matthias Matting introduces Authorbuddies.com, a new web site that connects authors from across the world to assist each other with marketing efforts. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #web site #marketing efforts


Marissa Mayer: Marketers Need to Embrace Native Ads

CANNES, France—From magazines to TV, radio to newspapers, every medium has come to embrace native advertising. If Yahoo can leave its past behind, then surely advertisers can too. That was, more or less, Yahoo CEO Marissa Mayer's advice to brands and advertisers attending the Cannes Lions... Continue reading at AdWeek

[ AdWeek | 2014-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wide range #general mills #hunger games


Zoe Sugg's YouTube success wins her two-book deal for novels

Known as Zoella to millions of viewers, her first book Girl Online will be a 'modern-day Notting Hill for teens' according to publisherZoe Sugg, a 24-year-old from Brighton whose YouTube videos are watched by more than 12 million people every month, has been signed up by Penguin to begin a... Continue reading at The Guardian

[ The Guardian | 2014-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #zoe sugg #youtube videos


BEA 2015: More for Consumers, Less for Trade

BEA event director Steve Rosato has confirmed that in 2015 the trade portion of the show will be slightly truncated, while the consumer portion is expanding. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-16 00:00:00 UTC ]
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HGTV Magazine & Food Network Magazine Continue to Increase Rate Bases in 2015

Hearst Magazines announced that both HGTV Magazine and Food Network Magazine will be increasing rate bases in 2015. HGTV Magazine will increase its rate base twice in 2015, from 1.0 million in 1.1 million with the January/February issue, and to 1.2 million with the July/A Continue reading at Folio Magazine

[ Folio Magazine | 2014-06-16 00:00:00 UTC ]
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Yawn No More: Americans and the Market for Foreign Fiction

As proven by the conversations at BookExpo America, American publishers, editors and readers may finally be coming around to embracing more foreign literature. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-06-11 00:00:00 UTC ]
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Global Book Market Snapshots: France and Germany

In France, the popularity of French should fuel more translations and rights sales. In Germany, the book industry edges tentatively into the future. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-06-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rights sales


Time shares drop on market debut

Shares in newly spun-off Time Inc - publisher of magazines including Time, People and Fortune - plunge 4% after being spun off from parent company Time Warner. Continue reading at BBC News

[ BBC News | 2014-06-09 00:00:00 UTC ]
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Canadian market is 'blockbuster dependent'

The Canadian book industry’s increasing reliance on bestselling “blockbuster”... Continue reading at The Bookseller

[ The Bookseller | 2014-06-06 00:00:00 UTC ]
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PwC Predicts Slow Growth In Book Segment

In its 15th annual report, total book revenue in the U.S. is projected to rise to $37.04bn in 2018, and China will become the second largest book market in 2017. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-04 00:00:00 UTC ]
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Google Looks Beyond YouTube For Video Ad Dollars

Google has a new message for premium publishers: "Hey, let us help you sell your video ads."Google has created a new ad-buying program for premium publishers to automate their video ad sales in a bid to expand their video business beyond YouTube.The company already helps some publishers manage... Continue reading at Advertising Age

[ Advertising Age | 2014-06-04 00:00:00 UTC ]
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Google Opens Exclusive Video Ad Market For Only Select Publishers And Brands

Google is launching a programmatic video marketplace that it says will only include premium publishers and select brands. Neal Mohan, vp of display and video advertising, announced the video ad platform today at a DoubleClick customer conference. The marketplace is called Google Partner Select... Continue reading at AdWeek

[ AdWeek | 2014-06-04 00:00:00 UTC ]
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Can Armenian Literature Reach an International Market?

Arevik Ashkharoyan, owner of the First Armenian Literary Agency, discusses trends in international literature and global interest in Armenian authors. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #international market #international literature #global interest


The Beijing Cookbook Fair: Tasting the $4bn Global Cookbook Market

For Gourmand's new Beijing Cookbook Fair, launched this year, publishers came from around the world for a taste of China's and the world's $4bn cookbook market. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-05-30 00:00:00 UTC ]
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BEA 2014: Measuring the E-book Market

When ebooks first began to make meaningful inroads in publishing in 2009–2010, a number of executives predicted they would become another format within the industry. In 2013 ebooks had become part of the “normal” book market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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BEA 2014: Quarto: Poised for Growth

With the addition of both a gift line and a children’s book imprint to its already diverse publishing program, the Quarto Group will have a strong presence at BEA as one of the leading illustrated book publishers and distribution groups in the world. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #quarto group #book imprint #strong presence #distribution groups