YouTube has had a big year, even by its own standards.In 2014 the Google-owned streaming video service got a new boss, a new revenue stream and a new rival. It also rolled out a massive marketing campaign, the first of what are expected to be several ad-free subscription services and a new production studio in New York. And its stars landed on "Dancing With the Stars," The New York Times bestseller list and one saw his book turn into a film called "The Fault in Our Stars."To celebrate its big year, the nine-year-old company and creative studio Portal A produced a year-in-review video starring some of its biggest celebrities, like Grace Helbig taking a selfie, the Smosh brothers and Fine brothers taking the Ice Bucket Challenge, Bethany Mota taking on "Let It Go" from "Frozen" and Freddie W taking over Conan O'Brien's late-night talk show. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-12-11 00:00:00 UTC ]
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Lee Iacocca, the U.S. auto executive and television pitchman whose feel for consumers’ changing tastes helped produce the Ford Mustang and the Chrysler minivan and made him one of the first celebrity CEOs, has died. He was 94. His death was confirmed Tuesday by Fiat Chrysler Automobiles in a... Continue reading at Advertising Age
[ Advertising Age | 2019-07-03 14:58:55 UTC ]
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After Hearst acquired Clevver, the publisher’s food brand Delish will produce more shows out of the company’s LA studio. The post Hearst is finding success in YouTube, and is pouring more resources into programming appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-06-28 04:01:35 UTC ]
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HarperCollins has snapped up The Batch Bible and another book from Scottish YouTube home cook The Batch Lady, Suzanne Mulholland, in a six-figure pre-empt. Continue reading at The Bookseller
[ The Bookseller | 2019-06-26 22:57:55 UTC ]
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Rachel Syme writes on “The Saga of Baby Divine,” Bette Midler’s best-selling autobiographical children’s book, from 1983. Continue reading at New Yorker
[ New Yorker | 2019-06-25 19:00:00 UTC ]
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Jonathan Scott tells the tale of the Voyager Golden Record, riding aboard two NASA spacecraft. Continue reading at The Washington Post
[ The Washington Post | 2019-06-20 18:44:19 UTC ]
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YouTube has introduced augmented reality into videos, providing a canvas for beauty bloggers to play with virtual makeup while also opening a new route for brands to hawk their products. On Tuesday, Google, which owns YouTube, announced the new augmented-reality feature, which enables “virtual... Continue reading at Advertising Age
[ Advertising Age | 2019-06-19 21:35:54 UTC ]
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Actress Bonnie Wright, who played Ginny Weasley, meets children who are upcycling their toys. Continue reading at BBC News
[ BBC News | 2019-06-14 00:00:33 UTC ]
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Publishers trying to figure out how they are going to diversify revenue would do well to look at the smaller, niche publishers that had to diversify years ago. Each of this publishers, who serve a mixture of business- and consumer-facing audiences, attack the problem from different angles, but... Continue reading at Digiday
[ Digiday | 2019-06-11 04:00:27 UTC ]
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In her memoir “How to Forget,” the actress shows another side of her steely TV persona. Continue reading at The Washington Post
[ The Washington Post | 2019-06-07 12:00:00 UTC ]
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They should be seen as communications infrastructure, and be made to serve the public interest. Continue reading at Slate
[ Slate | 2019-06-07 01:34:58 UTC ]
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Newly retired NBA star Dwyane Wade will tell the story of his life and celebrated basketball career in a new memoir. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-06-05 17:29:40 UTC ]
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Newly retired NBA star Dwyane Wade will tell the story of his life and celebrated basketball career in a new memoir. Publisher William Morrow is set to release "3 Dimensional," Wade's second book, this fall. The publisher describes the book as "a deep dive into the mind and heart of one of... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-06-05 17:25:00 UTC ]
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Last year, Elena Favilli and Francesca Cavallo, founders of the media start-up Timbuktu Labs and authors of the Good Night Stories for Rebel Girls series, were the top honorees for 2018 PW Star Watch. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-06-05 04:00:00 UTC ]
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Thirty percent of 122 publisher executives surveyed by Digiday said that YouTube is the platform that can provide the most meaningful long-term revenue opportunities for publishers. After YouTube, Facebook and Google AMP were second best, each with 24% of the vote. The post Digiday Research:... Continue reading at Digiday
[ Digiday | 2019-06-03 04:01:26 UTC ]
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The theme of beauty shines brightly in Academy Award–winning actress Lupita Nyong’o’s debut picture book, 'Sulwe' (S&S, Oct.), illustrated by Vashti Harrison, author and illustrator of 'Little Leaders: Bold Women in Black History.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-31 00:00:00 UTC ]
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Catherine Ryan Howard found the perfect writing prompt to inspire her latest thriller, 'Rewind' (Blackstone, Sept.): an image from Frank Warren’s PostSecret project. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-30 04:00:00 UTC ]
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This year marks the fifth anniversary of PW Star Watch, a partnership between 'Publishers Weekly' and Frankfurter Buchmesse. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-30 04:00:00 UTC ]
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Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here’s the previous edition. Hooray! Somebody’s gonna sell a lot of print media! OK, to Star Wars nerds, but... Continue reading at Advertising Age
[ Advertising Age | 2019-05-23 18:07:02 UTC ]
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Two years ago, Gabriella Page-Fort, editorial director at AmazonCrossing, was celebrated as the top honoree for the annual PW Star Watch program, a partnership between Publishers Weekly and Frankfurter Buchmesse. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-22 04:00:00 UTC ]
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Eyeing the success Facebook and Instagram have had in raking in ad revenue from direct-to-consumer brands, YouTube is plotting its own approach. The post YouTube is targeting direct-to-consumer brands with a ‘DTC council’ appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-17 04:01:28 UTC ]
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