YouTube Kids Launches #ReadAlong Campaign to Encourage Kids to Read

YouTube Kids partnered with global book publishers HarperCollins, Penguin Random House, Houghton Mifflin Harcourt and National Geographic Kids to launch a global initiative called #ReadAlong month. Taking place throughout the month of June, the program is designed to help young viewers learn to read and show them why reading is fun. As part of this... Continue reading at 'AdWeek'

[ AdWeek | 2017-06-01 00:00:00 UTC ]
News tagged with: #encourage kids #taking place

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Pan Macmillan buys “enchanting” fantasy read

Pan Macmillan is to publish Uprooted, the new novel from fantasy writer Naomi Novik. Editorial director Julie Crisp acquired UK and Commonwealth rights from Del Rey, part of Penguin Random House in the US. Novik is the author of the Temeraire series, published in the UK by Harper Voyager. Continue reading at The Bookseller

[ The Bookseller | 2014-11-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pan macmillan #del rey #harper voyager


Fault in Our Stars author backs literature diversity campaign

We need to reflect the reality of our communities, says The Fault in Our Stars writer John Green in video backing social media-led We Need Diverse Books campaignAll readers need to know that they too can be the heroes of a story, according to the bestselling author of The Fault in Our Stars,... Continue reading at The Guardian

[ The Guardian | 2014-10-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #john green #diverse books #bestselling author #increase diversity #childrens books


Political parties pledge to support literacy campaign

The three leading UK political parties have pledged to support the National Literacy Forum’s campaign to improve literacy in the UK.   The National Literacy Forum, led by the National Literacy Trust and supported by organisations such as Booktrust and The Reading Agency, yesterday (29th... Continue reading at The Bookseller

[ The Bookseller | 2014-10-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #improve literacy #literacy skills #reading agency #children born


How Facebook Could End Up Controlling Everything You Watch and Read Online

Given that links appear to be more clickable when shared on Facebook, online publishers have scrambled to become savvy gamers of Facebook’s News Feed, seeking to divine the secret rules that push some stories higher than others. But all this genuflection at the altar of Facebook’s algorithms may... Continue reading at Wired

[ Wired | 2014-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #read online #online publishers #fundamental shift #consumed online


These Creepy Lego Creations Are Definitely Not Kid-Friendly

When Mike Doyle published the anthology volume Beautiful LEGO last year, he wrote that "this book is a small collection of some of the impressive models that I have come across in my time." From all appearances, he's had a busy year since, because he's already back with a sequel that embraces... Continue reading at Wired

[ Wired | 2014-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #busy year #darker side


Digital storytelling for HoZ Carnivia campaign

Head of Zeus has launched a “fully immersive, story driven” digital marketing campaign to mark the release of Jonathan Holt’s The Abduction in paperback. The novel is the second in the Carnivia thriller trilogy, and the marketing campaign will be hosted on the Carnivia website, with Head of... Continue reading at The Bookseller

[ The Bookseller | 2014-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital storytelling #marketing campaign #drive sales


J.R. Ward Launching New Contemporary Series

The Bourbon Kings, which centers on a wealthy, aristocratic Kentucky family, who made their fortune from bourbon, has already been optioned for TV by Endemol Studios. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-30 00:00:00 UTC ]
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Watch time at YouTube 'growing 50% a year'

Publishers who do not have a strategy related to YouTube are missing an opportunity, publicists and marketeers were told at a YouTube conference held yesterday (27th October) in association with The Bookseller. The event, held at the YouTube offices in St Giles High Street, and aimed at giving... Continue reading at The Bookseller

[ The Bookseller | 2014-10-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #strategy related #giving advice #promote books


HC launches global podcast series

HarperCollins has launched a new series of international author podcasts, expanding its direct-to-consumer marketing approach. The series, HarperCollins Presents, is being released weekly on several sites, including iTunes, SoundCloud and Stitcher, in both the UK and US, featuring authors such... Continue reading at The Bookseller

[ The Bookseller | 2014-10-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #released weekly #featuring authors #patricia cornwell #wilbur smith


A Stellar New Fantasy Novel and 4 Other Books We’re Reading This Month

This month, we’re balancing some quick reads---a Jonathan Franzen-blessed debut and a slim companion volume from one of our favorite new(-ish) fantasy writers---with Walter Isaacson’s latest blockbuster on the history of technological innovation, along with a few other selections. Attention,... Continue reading at Wired

[ Wired | 2014-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #month appeared #walter isaacson


Rakuten launches new UK website

Rakuten has today (27th October) launched a new UK website selling physical and audiobooks via third party retailers. The Japanese e-commerce company said it plans to “focus on empowering more independent retailers to sell online in the UK.” Rakuten, which also owns Canada-based ebook retailer... Continue reading at The Bookseller

[ The Bookseller | 2014-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk website #independent retailers #sell online


Germany's Blloon launches in UK

E-reading platform Blloon launched in the UK today (22nd October), with titles from publishers such as Allen & Unwin, Faber and Profile.  The German company founded by Txtr boss Thomas Leliveld plans to target young people who “read up to 12 books a year”. Continue reading at The Bookseller

[ The Bookseller | 2014-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #allen unwin


LUP to launch contemporary poetry series

Liverpool University Press is launching a new series of poetry books that celebrate risk-taking, called Pavilion Poetry.   Pavilion Poetry, which will be edited by poetry professor Deryn Rees-Jones, aims to seek out and publish all that is daring and relevant in contemporary poetry.   Continue reading at The Bookseller

[ The Bookseller | 2014-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #poetry books


PLR Twitter campaign sees 70 new authors sign up

A Twitter campaign to encourage more authors to sign up to Public Lending Right has been successful, according to Tracy Chevalier. Seventy authors registered for PLR in the first week of the campaign, led by Chevalier - an increase of 400% on the same period the year before. Chevalier, chair... Continue reading at The Bookseller

[ The Bookseller | 2014-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #authors sign #tracy chevalier #public lending #regular basis


Facebook video isn’t killing off YouTube — yet

More brands are publishing video directly to Facebook instead of to YouTube and then using Facebook for distribution. The post Facebook video isn’t killing off YouTube — yet appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-10-21 00:00:00 UTC ]
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Cairo Book Fair to Launch Professional Program

In 2015 the Cairo International Book Fair will launch its first-ever professional program, which will run from January 29 through 31. The post Cairo Book Fair to Launch Professional Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #professional program


No Shortage of Kids' Comics at New York Comic Con

Remember when comics grew up and got serious? Publishers have come full circle and now cater to young readers with new comics and graphic novels and tie-ins to old favorites. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #full circle #young readers #graphic novels


Publishing houses are throwing book deals at YouTube 'stars'

Let's say you can't get enough of it'sGrace (above) on YouTube but you're taking a week-long no-tech camping trip soon and aren't excited about missing her wit and charm. Well, host Grace Helbig's book Grace's Guide: The Art of Pretending to Be a... Continue reading at Engadget

[ Engadget | 2014-10-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing houses


Icelandic Publisher Edda Launches U.S. Division

The Icelandic publishing company Edda Nordic Ltd., which has been licensing books, magazines, and book clubs from Disney for nearly three decades in its home territory, has opened a North American division. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #licensing books #book clubs #home territory


Licensing Spotlight: Icelandic Publisher Edda Launches U.S. Division

The Icelandic publishing company Edda Nordic Ltd., which has been licensing books, magazines, and book clubs from Disney for nearly three decades in its home territory, has opened a North American division. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #licensing books #book clubs #home territory