YouTube Kids Launches #ReadAlong Campaign to Encourage Kids to Read

YouTube Kids partnered with global book publishers HarperCollins, Penguin Random House, Houghton Mifflin Harcourt and National Geographic Kids to launch a global initiative called #ReadAlong month. Taking place throughout the month of June, the program is designed to help young viewers learn to read and show them why reading is fun. As part of this... Continue reading at 'AdWeek'

[ AdWeek | 2017-06-01 00:00:00 UTC ]
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With Nearly 3 Billion Views, the Enigmatic 'DisneyCollector' Fascinates Children on YouTube

This week's most viewed Web series video isn't a song, dance, skit or prank. It's a simple unboxing video of the Play Dough Sparkle set featuring the Disney Princesses, uploaded by none other than the secretive DisneyCollector. The video, which has been viewed more than 43 million times since... Continue reading at AdWeek

[ AdWeek | 2014-08-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #buzzfeed reported #ariana grande #extremely successful #pure views #data sources #proprietary score #helps judge


Samsung Galaxy Tab 4 Nook review: good for reading, but hardly the best budget tablet

There was a time when Barnes & Noble was so big, so dominating, that even Tom Hanks managed to look like a jerk when he played a book-chain executive. But times have changed, and as people began to order their books online -- or even download them --... Continue reading at Engadget

[ Engadget | 2014-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble #people began


Illustrator launches auction for Warchild

Illustrator Leigh Hodgkinson and her publisher Nosy Crow have launched a charity auction to raise... Continue reading at The Bookseller

[ The Bookseller | 2014-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #charity auction


Why Mashable centers its video strategy on YouTube

Every digital publisher wants more site visitors. But Mashable seems to care even at least as much about acquiring YouTube viewers -- if not more. The post Why Mashable centers its video strategy on YouTube appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #youtube appeared #video strategy #digital publisher


Kobo's Aura H20 lets you read in the bath

With Barnes and Noble reduced to borrowing Samsung tablets and Sony giving up altogether, only Kobo stands in the way of Amazon's total ebook domination. Now, the company is hoping to steal a march on its rival by introducing the first waterproof... Continue reading at Engadget

[ Engadget | 2014-08-27 00:00:00 UTC ]
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Dark Horse Looks to Add More Kids' Graphic Novels

Dark Horse Comics is expanding the number of kids' graphic novels it publishes each year, launching four new titles in 2015 with more kids graphic novels planned. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dark horse #graphic novels


10 Books You Should Read Before Graduating College

As the school year starts, get your bookshelf started with Hemingway, Bronte, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-22 00:00:00 UTC ]
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Speed Reading Secrets of a Book Critic

How is it professional book critics can pump out scores of reviews a year when many of us struggle just to read one book a week? They are told what to say. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-08-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book critic


Barnes & Noble launches the $179 Galaxy Tab 4 Nook

Barnes & Noble has officially kicked off a new era -- one in which it doesn't manufacture its own tablets. The struggling book outlet announced last summer that it would work with other manufacturers going forward and Samsung is first in line. The... Continue reading at Engadget

[ Engadget | 2014-08-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble #officially kicked


Eckhart Tolle Launches Imprint with New World Library

'Power of Now' author Eckhart Tolle has partnered with New World Library on the formation of a new imprint, Eckhart Tolle Editions. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #world library


The Guardian view on Amazon v Hachette: reading and writing | Editorial

Can a one-size-fits-all, low-price, consumer-dominated sales model support a diverse, innovative, challenging literary output?It is either an existential threat to intellectual freedom or a rustbelt media industry meeting its comeuppance at the hands of disruptive technology. The battle between... Continue reading at The Guardian

[ The Guardian | 2014-08-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #two-page ad #ebook market #buy button


Amazon launches credit card reader

Amazon has released a new device for local businesses to take credit and debit card transactions... Continue reading at The Bookseller

[ The Bookseller | 2014-08-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #local businesses


New York Public Library has book lovers share unusual reading spots

Celebrities like Hillary Clinton have been sharing some of their favorite reading locations. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-08-13 00:00:00 UTC ]
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Amazon launches second campus store

Amazon is to launch its first ever staffed customer order pickup locations at the campus of an... Continue reading at The Bookseller

[ The Bookseller | 2014-08-13 00:00:00 UTC ]
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Best Little Bookshop launches in beta

International online boutique bookseller Best Little Bookshop has launched in beta form, with the... Continue reading at The Bookseller

[ The Bookseller | 2014-08-12 00:00:00 UTC ]
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Delta Faucet’s New Campaign Goes Heavy on Digital

The Delta Faucet Company has launched a new, cross-platform marketing campaign called HappiMess.  In addition to airing on network television and cable programming, and appearing in Southern Living, HGTV, and Real Simple magazines, HappiMess' campaign will have a heavy digital presence.... Continue reading at AdWeek

[ AdWeek | 2014-08-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #user-generated content


Carnegie Trust launches £200,000 library innovation fund

The Carnegie UK Trust is starting a new £200,000 project to help expand the role of public... Continue reading at The Bookseller

[ The Bookseller | 2014-08-11 00:00:00 UTC ]
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YouTube's biggest stars are cashing in offline

Before the makeup line, the book deal and the product endorsements, Michelle Phan was just another girl trying to make it big on YouTube. Continue reading at Los Angeles Times

[ Los Angeles Times | 2014-08-08 00:00:00 UTC ]
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A Pro-Gun Book…for Kids? Oh No? Oh Yes.

Even children's books aren't immune to hot-button politics, as members of the pro-gun lobby has penned a controversial kids book advocating open carry laws. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #books aren


Kickstarter Diary, Chapter 4: Promoting the Campaign

Now that the campaign has been launched, it's time for the next and longest phase of a Kickstarter campaign: using email, media contacts and social media to promote it. Also known as “30 days of obsessive compulsive disorder and stress.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kickstarter campaign