Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital-related news. What people are talking about today: The Houston Astros won the World Series by beating the Los Angeles Dodgers 5-1 in Game 7. Sports Illustrated prophesied the Astros' win in a cover story back in June 2014, when it seemed completely improbable. And though the 3-year old issue is selling online for up to $355, Sports Illustrated wants you to know you can buy it directly from the magazine for the low, low price of $19.95."Press 'like' to help Jesus win!"We're finally getting a sampling of the online ads created by a Russian troll farm to meddle in the U.S. election last year. Ad Age's Garett Sloane takes a look at the ads, released as lawyers for Facebook, Twitter and Google testified on Capitol Hill this week; here's one. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-11-02 00:00:00 UTC ]
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#sports illustrated
#daily roundup
#digital-related news
#capitol hill
In Brazil this past April and May, 17.34% of all books sold were coloring books — a genre which has dominated the bestseller lists for months. The post The Coloring Book Phenomenon Takes Over Brazil appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-18 00:00:00 UTC ]
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#past april
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Premium online publishers have struggled to make their ads viewable. But those that do may be paying the price with direct-response advertising. DR tends to be measured on a view-through basis, which gives credit for the conversion to the last exposure. But this model traditionally doesn’t bake... Continue reading at Digiday
[ Digiday | 2015-06-18 00:00:00 UTC ]
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#viewability problem
The rise of viewability has caused headaches for premium online publishers, with brand advertisers demanding that their ads actually have a chance of being seen by humans. But here’s the irony: Those that adapt may be hurting themselves wit ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-06-18 00:00:00 UTC ]
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#viewability problem
Cornerstone will put on a launch day “stunt” to mark the release of E L James’ Grey (Arrow) this week. Grey: Fifty Shades of Grey as told by Christian will be published this Thursday 18th June– the same day as the fictional Christian Grey’s birthday. Continue reading at The Bookseller
[ The Bookseller | 2015-06-17 00:00:00 UTC ]
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#grey arrow
#fifty shades
The Authors Guild has outlined some of the "egregious terms" of current contract boilerplates it plans to address in its Fair Contract Initiative, first announced May 28 during BookExpo America. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-17 00:00:00 UTC ]
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#authors guild
#bookexpo america
Belgian privacy commission launches lawsuit after warning over alleged privacy law breaches over tracking of users and non-users for adsThe Belgian privacy commission is taking Facebook to court for its alleged “trampling” over Belgian and European privacy law.The lawsuit will be heard in a... Continue reading at The Guardian
[ The Guardian | 2015-06-15 00:00:00 UTC ]
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#privacy breaches
#advertising purposes
The new children’s laureate Chris Riddell said he supports campaigns for illustrators to gain equal credit with writers. In an interview with The Bookseller magazine published today (12th June), Ridell said Sarah McIntyre, who spearheaded the #PicturesMeanBusiness campaign, is “amazing”. Continue reading at The Bookseller
[ The Bookseller | 2015-06-13 00:00:00 UTC ]
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#sarah mcintyre
##picturesmeanbusiness campaign
The buy side has grown fond of blaming publishers for bad viewability rates. But publishers only serve the ads that advertisers design, and those ads are often poor. Now some brands are working directly with publishers to find customs solutions. Last December Burberry teamed with Yahoo to create... Continue reading at Digiday
[ Digiday | 2015-06-11 00:00:00 UTC ]
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#working directly
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Pelican donates book proceeds to Food for the Poor; seven Selah Awards for Baker; nominations open for CSPA and Illumination Awards. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-10 00:00:00 UTC ]
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#short takes
#nominations open
Google’s buy button and other mobile tech can allow advertisers to leave behind the “spray and pray” approach of days gone byLike many children of the 1970s, I spent many hours immersed in the futuristic visions of the comic book 2000AD, whose Judge Dredd stories were compellingly dystopian. One... Continue reading at The Guardian
[ The Guardian | 2015-06-10 00:00:00 UTC ]
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#comic books
#news feeds
Ever since Bloomsbury announced in 2013 that it was going to publish illustrated editions of all seven of J K Rowling’s Harry Potter novels, award- winning illustrator Jim Kay has been working flat out to bring the Harry Potter world to life. Kay, a self-confessed control freak, said... Continue reading at The Bookseller
[ The Bookseller | 2015-06-09 00:00:00 UTC ]
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#bloomsbury announced
Media organisations including Guardian, ESPN, New York Times, Conde Nast and Hearst will produce content specifically designed for new service Apple revamped its news service on Monday, making a play to take on Facebook as the two tech giants court readers and publishers to be the top platform... Continue reading at The Guardian
[ The Guardian | 2015-06-08 00:00:00 UTC ]
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#news service
#apple takes
#apple unveils
#conde nast
Zaffre, an imprint of Bonnier Fiction Publishing, has acquired a new crime series by David Jackson. The series is set in Liverpool and features policeman DS Nathan Cody.The first book in the series is entitled A Tapping at my Door. Zaffre acquired the UK and Commonwealth rights from Oli Munson... Continue reading at The Bookseller
[ The Bookseller | 2015-06-06 00:00:00 UTC ]
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#crime series
#david jackson
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Kim Kardashian may be the queen of selfies, with a best-selling book to prove it, but she's not the first over-sharing, narcissistic reality show star. That dubious title would go to the Bellacourts of the upcoming Comedy Central series Another Period. They're the debauched, filthy-rich... Continue reading at AdWeek
[ AdWeek | 2015-06-05 00:00:00 UTC ]
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#modern technology
#gilded age
Books illuminating the lives of gay sportsmen have been honoured at the Cross British Sports Book Awards, with Gareth Thomas' Proud and a biography of John Curry both picking up prizes. Proud, the memoir of Welsh rugby international Gareth Thomas [pictured], published by Ebury, was named... Continue reading at The Bookseller
[ The Bookseller | 2015-06-05 00:00:00 UTC ]
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#gareth thomas
BookExpo America, held May 27–29, was once again a busy period for audiobook publishers, as the industry announced the best audiobooks of the year at its 20th annual Audie Awards Gala. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-05 00:00:00 UTC ]
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#bookexpo america
#busy period
#audiobook publishers
Nosy Crow has said it has broken the one million sales mark for the first time with its The Rescue Princess series, written by author Paula Harrison and illustrated by Sharon Tancredi. The publisher has sold almost 10,000 copies of the books in the UK through Nielsen BookScan Total Consumer... Continue reading at The Bookseller
[ The Bookseller | 2015-06-03 00:00:00 UTC ]
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#nosy crow
#vast majority
#export sales
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Yale University Press will publish the Windham-Campbell Prizes's annual keynote addresses in a new series titled "Why I Write.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-03 00:00:00 UTC ]
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Illustrators gathered on Thursday to talk about promoting children's books by African-Americans, and about striving toward a future where readers, writers, and publishers do not feel confined or limited by labels. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-02 00:00:00 UTC ]
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