Before Facebook Live, there was YouNow, a live streaming social platform that’s gained the attention of publishers including Refinery29, The Huffington Post and MTV. The 4-year-old platform's appeal is its live, interactive format that offers the chance for publishers to expose their brands to young people and foster a connection with them. More so than other social platforms dominated by youth, publishers have to get out of their comfort zone with YouNow, which has a raw, unpolished sensibility, but they can win new fans if they get it right, observers said. The post YouNow is the latest platform publishers are using to reach young audiences appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-04-13 00:00:00 UTC ]
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The CEO of BuzzFeed sees Facebook returning to its roots -- and thinks that’s not a bad thing for BuzzFeed. The post BuzzFeed’s Jonah Peretti: Platforms need to pay publishers or risk regulation appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-13 00:00:00 UTC ]
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Authenticity and reader service remain paramount at the second annual PubTech Connect conference. The post A Giant, Multi-Dimensional Chess Game: Publishing in the Age of Platforms appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-03-09 00:00:00 UTC ]
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Starting with a new Instagram account, NBC Sports and Refinery29 will produce content about female athletes, female executives in the sports world and more. The post NBCUniversal adds Refinery29 to its growing list of digital publisher and platform partners appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-23 00:00:00 UTC ]
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Declining organic reach and increasingly demanding marketers have compelled publishers to spend more on branded-content distribution on Facebook. The post Declining Facebook reach squeezes publishers’ branded-content business appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-22 00:00:00 UTC ]
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Jay Asher, David Díaz, and others have been accused of sexual harassment and abuse in the comments section of a January 'School Library Journal' article as the Society of Children’s Book Writers and Illustrators deals with an unfolding controversy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-13 00:00:00 UTC ]
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Most survey respondents (70 percent) said they have evidence that readers’ willingness to pay for content has increased in the past year. The post European publishers look to digital subscriptions to reduce platform dependency appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-12 00:00:00 UTC ]
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More than a quarter of the roughly 15,000 ebooks available in Czech are on the newly launched Bookport subscription platform, with more titles coming. The post Czech Publisher Grada Opens Bookport, an Ebook Subscription Platform appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-01-29 00:00:00 UTC ]
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Despite lingering uncertainties, systemic shifts over the past year offer a silver lining for magazine media. The post Publishers Still Have Plenty of Questions Amidst Facebook’s Latest Pivot appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-01-29 00:00:00 UTC ]
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Now that Facebook is all but turning off publishers’ reach in the news feed, audience engagement pros feel vindication but also face new pressures. The post Facebook news feed changes shift publisher audience development priorities appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-27 00:00:00 UTC ]
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It's no secret that Facebook is a great way for retailers to target and reach audiences. In a blog post published today, Facebook details just how well holiday campaign ads worked for retailers. Overall, Facebook saw online mobile conversions increase 64 percent across its ad partners on Cyber... Continue reading at AdWeek
[ AdWeek | 2018-01-06 00:00:00 UTC ]
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Macmillan Publishers in the US is closing its self-publishing platform, Pronoun, bought in May of last year. Continue reading at The Bookseller
[ The Bookseller | 2017-11-09 00:00:00 UTC ]
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Acquired by Macmillan last year, Pronoun was a no-cost-to-authors self-publishing platform developed from the multimedia company Vook. The post Industry Notes: Macmillan’s Pronoun Self-Publishing Platform Signs Off appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-11-07 00:00:00 UTC ]
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The pivot to video came upon the publishing world with a force still being grappled with, even as the video environment continues to evolve. During a panel discussion on the subject during Adweek's first Elevate summit today, Vox general manager Andrew Golis described the experience as "moving... Continue reading at AdWeek
[ AdWeek | 2017-11-02 00:00:00 UTC ]
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During town hall-style meetings and working groups, attendees identified the biggest issues on their minds, including GDPR enforcement worries and social media platforms. The post On the minds of European publishers: Platform pushback, GDPR enforcement and ad fraud appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-26 00:00:00 UTC ]
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Publishers on Facebook who have complained for years about declining organic reach may look back in the near future and think of these times as the good old days. The social network confirmed that it is testing a division of its News Feed into two separate feeds--one containing posts from... Continue reading at AdWeek
[ AdWeek | 2017-10-24 00:00:00 UTC ]
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Kevin Systrom said Instagram and Facebook realize media companies are important to their ecosystems and want to make sure publishers thrive there. The post Instagram’s Kevin Systrom on publishing on platforms: ‘The big question is, what’s the business model?’ appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-13 00:00:00 UTC ]
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They're either spending less time on Facebook either in absolute or relative to time they’re spending on other platforms. The post Facebook loses attention as publishers shift focus to other platforms appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-09-29 00:00:00 UTC ]
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Publishers said they want more data sharing, better subscription options and greater flexibility in how articles and ads can be designed within distributed platforms. The post ‘It is harder to differentiate in the platforms’: Publishers want more data, monetization options from Facebook, Google... Continue reading at Digiday
[ Digiday | 2017-09-27 00:00:00 UTC ]
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In an increasingly inhospitable digital ad market, some luxury publishers are either turning to -- or reinforcing their commitment to -- print publications. The post High-end digital publishers discover a new platform: print appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-09-18 00:00:00 UTC ]
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Mic, a website aimed at millennials, used to employ 40 writers and editors producing articles on topics like "celebrating beauty" and "strong women." Ten were let go this month, with most in the revamped newsroom of 63 now focused on making videos for places like Facebook.Critics have called... Continue reading at Advertising Age
[ Advertising Age | 2017-08-30 00:00:00 UTC ]
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