Before Facebook Live, there was YouNow, a live streaming social platform that’s gained the attention of publishers including Refinery29, The Huffington Post and MTV. The 4-year-old platform's appeal is its live, interactive format that offers the chance for publishers to expose their brands to young people and foster a connection with them. More so than other social platforms dominated by youth, publishers have to get out of their comfort zone with YouNow, which has a raw, unpolished sensibility, but they can win new fans if they get it right, observers said. The post YouNow is the latest platform publishers are using to reach young audiences appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-04-13 00:00:00 UTC ]
The Economist has been experimenting with Facebook Live since January and, along the way, is trying to figure out how to translate its polished journalistic brand to the raw format. The publisher is still looking for that balance between "scrappy and slick," said deputy community editor Adam... Continue reading at Digiday
[ Digiday | 2016-06-13 00:00:00 UTC ]
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The story of the week: ANA’s report on the widespread use of rebates and kickbacks in the advertising industry, which will make for an awkward Cannes. Other major developments included GroupM’s decision to block publishers that use ad reinsertion to circumvent ad blockers. We also spoke to BBC... Continue reading at Digiday
[ Digiday | 2016-06-11 00:00:00 UTC ]
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Specs Current gig Editor of Food & Wine Previous gig Director of inspiration for Conrad Hotels Age 45 Twitter @NilouMotamed Adweek: Food & Wine's last editor, Dana Cowin, had been with the brand for more than two decades when she stepped down earlier this year. What's it like... Continue reading at AdWeek
[ AdWeek | 2016-06-06 00:00:00 UTC ]
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TEN, the parent company of Motor Trend and other sports magazines and websites, plans to produce 20 hours of live programming per month on Facebook. With Motor Trend, this means bringing viewers closer to the action at industry car shows, as well as interviews with top personalities and athletes... Continue reading at Digiday
[ Digiday | 2016-06-06 00:00:00 UTC ]
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Brands may still be treading lightly, but publishers have been going all-in on Facebook Live. So much so that it’s becoming impossible to scroll through your Facebook feed without coming across a live video stream involving some wacky science experiment or a celebrity Q&A. But not all videos... Continue reading at Digiday
[ Digiday | 2016-05-31 00:00:00 UTC ]
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Cinemax's upcoming show Outcast will debut on Facebook Live in Europe and Africa tonight. Outcast is an adaptation of The Walking Dead creator Robert Kirkman's comic book series of the same name. Dealing with the supernatural and demonic possession,... Continue reading at Engadget
[ Engadget | 2016-05-20 00:00:00 UTC ]
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Activision Blizzard is set to conquer a new frontier: Facebook's live video feature. The world's largest video game publisher announced improvements it plans to implement to its various esports platforms, most notably a push to broadcast esports to t... Continue reading at Engadget
[ Engadget | 2016-05-13 00:00:00 UTC ]
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Before Facebook Live, there was YouNow, a live streaming social platform that’s gained the attention of publishers including Refinery29, The Huffington Post and MTV. The 4-year-old platform's appeal is its live, interactive format that offers the chance for publishers to expose their brands to... Continue reading at Digiday
[ Digiday | 2016-04-13 00:00:00 UTC ]
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One gripe publishers have had about fast-loading Facebook Instant Articles is that it’s hard to monetize, especially with native advertising. Publishers will soon have greater ability to run native ads there, though, as ad tech company Polar is extending support for its platform to Instant... Continue reading at Digiday
[ Digiday | 2016-03-29 00:00:00 UTC ]
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Heeding the call for traffic growth, Fortune has joined the ranks of publishers including The Huffington Post and Forbes in cultivating a contributor network. Today, 6 percent of the business-news site's content comes from outside contributors. The site has taken a careful approach to platform... Continue reading at Digiday
[ Digiday | 2016-03-24 00:00:00 UTC ]
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“Super Tuesday 2” was a big night for Donald Trump and Hillary Clinton -- and also for news outlets live streaming on Facebook. ABC News, CBS News, NBC News, Univision, The Huffington Post and Vox.com were among the many publishers that published a live stream on the platform on Tuesday in an... Continue reading at Digiday
[ Digiday | 2016-03-16 00:00:00 UTC ]
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Publishers have tended to think of their Facebook audiences as a single group with a single set of interests. But as more sites launch more verticals aimed at different readers, many are taking that approach to Facebook. BuzzFeed has 90 Facebook pages, while Huffington Post has 79 and Mashable... Continue reading at Digiday
[ Digiday | 2016-02-23 00:00:00 UTC ]
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There's no panacea to combat ad blocking, but that hasn't stopped publishers from trying a variety of approaches. Several detailed their strategies at Digiday's one-day WTF Ad Blocking course Jan. 14. While Forbes and The Washington Post have tried to make people disable their ad blockers,... Continue reading at Digiday
[ Digiday | 2016-01-15 00:00:00 UTC ]
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The tech space is crowded with news sites. Some, however, have been more successful than others. Gadget site CNET, for example, has attracted the largest audiences to its site and to its videos on YouTube and Facebook. When it comes to social, the most successful publisher of tech news is The... Continue reading at Digiday
[ Digiday | 2016-01-11 00:00:00 UTC ]
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AOL has a live-streaming app, too. A couple months after it acquired mobile app maker Kanvas Labs in August, it released an updated version of Kanvas' photo-and-video-sharing app that added live-streaming to rival Twitter's Periscope, Meerkat and Facebook Live. And now it's signed its first... Continue reading at Advertising Age
[ Advertising Age | 2015-12-01 00:00:00 UTC ]
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The Huffington Post, which turned 10 in May, has 15 international editions -- but it's not about to rest on its laurels. The publisher's 75 editors-in-chief and business leaders from around the world congregated in Madrid Monday to discuss the digital publisher’s ambitious plan to be live in 50... Continue reading at Digiday
[ Digiday | 2015-11-24 00:00:00 UTC ]
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Video is increasingly becoming part of the stock-in-trade for traditional publishers like The New York Times. Now, pure plays in the new media industry, including BuzzFeed, Vice Media and Huffington Post, are, as The Wall Street Journa ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-23 00:00:00 UTC ]
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Google on Wednesday introduced a publishing platform designed to make news articles on smartphones load faster, which will compete with similar services from Facebook and Apple.Google's new project, called the "Accelerated Mobile Pages Project," is aimed at loading mobile web pages instantly... Continue reading at Advertising Age
[ Advertising Age | 2015-10-07 00:00:00 UTC ]
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Today, being a media company takes tech chops. Along with creating home-grown CMS, publishers often boast about their engineering prowess. From Time Inc., with 1,000 technologists, to The Huffington Post with 100, there is a wide range of how many technology employees publishers have on staff --... Continue reading at Digiday
[ Digiday | 2015-07-09 00:00:00 UTC ]
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Shin Kyung-sook had earlier denied using material by Yukio Mishima, but has now apologised, saying ‘I can’t believe my own memory’Shin Kyung-sook, an internationally renowned South Korean novelist who won the $30,000 (£19,000) Man Asian literary prize four years ago, has apologised to her... Continue reading at The Guardian
[ The Guardian | 2015-06-23 00:00:00 UTC ]
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