You Talked About These New TV Shows, but Did You Watch? Mostly, Yes

In a series of September and October posts (the most recent one right here), Ad Age has been taking a broad view of the "social buzz" surrounding the fall TV season's new shows. We worked with the Keller Fay Group, a market-research firm that specializes in tracking "real world" conversations -- not just what you see on Twitter and Facebook -- to generate the chart you see here. As promised, we're wrapping up by checking the correlation between word-of-mouth buzz and ratings.The WOM data is based on interviews with a cross-section of 4,343 Americans ages 13-69 who were interviewed (from Sept. 23-Oct. 13, divided across the three weekly studies we published in preceding weeks) about 29 new high-profile TV shows that premiered in September or October. The ratings column draws from Nielsen's Live+7 data for the same period as the word of mouth survey. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2013-11-01 00:00:00 UTC ]
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Nielsen Ratings Tool Designed to Compare TV, Web

Measurement company Nielsen has long offered the industry standard for TV ratings, but can it do the same for the Web? Later this month, Nielsen will release a new service that measures online ad campaigns in a way that’s similar to how branded ad campaigns are measured on television. Online... Continue reading at AdWeek

[ AdWeek | 2011-08-10 00:00:00 UTC ]
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Book chains in talks with police to protect stores

Written By: Graeme Neill Publication Date: Tue, 09/08/2011 - 14:10 Waterstone's and WH Smith closed stores across riot-stricken areas in London as the violence appears set to continue into a fourth night. A Waterstone's spokesperson said it was closing stores early depending on police advice... Continue reading at The Bookseller

[ The Bookseller | 2011-08-09 00:00:00 UTC ]
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Ross mulls “TV Kids Book Club”

Written By: Caroline Horn Publication Date: Fri, 05/08/2011 - 14:23 Publishers have welcomed the news that Amanda Ross, Cactus TV md, may launch a television programme dedicated to children’s books. read more Continue reading at The Bookseller

[ The Bookseller | 2011-08-05 00:00:00 UTC ]
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Henderson, Lehane on TV Book Club summer list

Publication Date: Mon, 13/06/2011 - 08:55 Emma Henderson's Orange-shortlisted Grace Williams Says It Loud and the latest novel by American thriller writer Dennis Lehane have been picked for the summer season of "The TV Book Club". Returning on Sunday 26th June on More 4, with repeats on Channel... Continue reading at The Bookseller

[ The Bookseller | 2011-06-13 00:00:00 UTC ]
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Google in Talks to Buy AdMeld for $400 Million

Google is in talks to buy AdMeld, a display advertising company, for $400 million, according to the New York Times. TechCrunch first reported the acquisition, but inside sources told the Times that the deal hadn’t been finalized and that negotiations could still fall apart. An acquisition of... Continue reading at AdWeek

[ AdWeek | 2011-06-11 00:00:00 UTC ]
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Hewson to adapt TV's The Killing

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[ The Bookseller | 2011-06-07 00:00:00 UTC ]
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Desmond in talks to sell US OK! to Time Warner

Richard Desmond is in talks with US media giant Time Warner about the possible sale of the US edition of celebrity OK! magazine, sources have confirmed. Continue reading at Media Week

[ Media Week | 2011-06-06 00:00:00 UTC ]
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Sebastian Faulks and Peep Show at Queen's Park festival

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[ The Bookseller | 2011-05-19 00:00:00 UTC ]
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"The One Show" to question ghostwriting

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[ The Bookseller | 2011-05-16 00:00:00 UTC ]
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[ The Bookseller | 2011-05-13 00:00:00 UTC ]
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BEA 2011: It's Personal: A Show Overview

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[ Publishers Weekly | 2011-04-25 00:00:00 UTC ]
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Watching and Waiting in California

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[ Publishers Weekly | 2011-04-11 00:00:00 UTC ]
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London Book Fair: ones to watch, part II

Written By: Bookseller Staff Publication Date: Thu, 07/04/2011 - 16:04 read more Continue reading at The Bookseller

[ The Bookseller | 2011-04-07 00:00:00 UTC ]
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Room top pick in spring TV Book Club

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[ The Bookseller | 2011-04-04 00:00:00 UTC ]
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London Book Fair: ones to watch

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[ The Bookseller | 2011-04-01 00:00:00 UTC ]
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[ The Bookseller | 2011-03-30 00:00:00 UTC ]
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Rebuck bullish on digital after "show-stopping" Xmas

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[ The Bookseller | 2011-03-29 00:00:00 UTC ]
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[ Betanews | 2011-02-05 00:00:00 UTC ]
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[ Betanews | 2011-02-03 00:00:00 UTC ]
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[ The Bookseller | 2011-02-01 00:00:00 UTC ]
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