In the best of times, businesses know to diversify their revenue. But during the pandemic, survival has sometimes meant getting into a whole new business. Co-host David Griner talks with new community editor Ko Im about how a bookstore ramped up site visits by turning itself into a travel site. Also on the podcast, agencies... Continue reading at 'AdWeek'
[ AdWeek | 2020-05-04 15:04:07 UTC ]
News tagged with:
#bookstore
Amazon is dropping the price of its Kindle e-reader to $114 as it faces increasing competition from Apple, Barnes & Noble and other tablets. The new price point represents a $25 price cut on the Wi-Fi version, but it comes with one major trade-off: ads. The e-reader will be sold by Amazon,... Continue reading at AllThingsD
[ AllThingsD | 2011-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#kindle e-reader
#barnes noble
#wi-fi version
#procter gamble
Bloomberg BusinessWeek is certainly seeing the fruits of its redesign labors. According to figures released by the Publishers Information Bureau, BusinessWeek experienced an increase of 49 percent in ad sales for 2011s first quarter, compared to 2010s first quarter. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad pages
#bloomberg businessweek
#figures released
#ad sales
The Publishers Information Bureau (PIB) reported overall growth for magazine ad sales for 2011s first quarter. First quarter ad pages totaled 35,755 pages, a 2.5 percent increase from the first quarter of 2010. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
More news stories like this |
Written By: Caroline Horn Publication Date: Wed, 06/04/2011 - 09:37 Children's poetry is among the biggest losers in the children's literature sector following the recent cuts in Arts Council funding, it has emerged. As well as the Poetry Book Society (PBS) which has seen 100% of its funding... Continue reading at The Bookseller
[ The Bookseller | 2011-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#funding cut
#biggest losers
#north west
Written By: Charlotte Williams Publication Date: Mon, 04/04/2011 - 09:16 The Arts Council has defended its funding cut to the Poetry Book Society (PBS), claiming its "reach and distribution was not as wide or effective as other applicants'". In a letter to the Times, Antonia Byatt, director of... Continue reading at The Bookseller
[ The Bookseller | 2011-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#funding cut
#poetry publishing
#arts council
With the explosion of magazine apps, social media and the resurgence of print advertising, magazine brands are showing a prominent face to their loyal and new readers and advertisers. A top 5 chart pulled together by FOLIO: sister publication min looks at the group publisher vanguards that had... Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hearst magazines
#ad-page champ
#magazine apps
#print advertising
#magazine brands
Written By: Graeme Neill Publication Date: Tue, 15/03/2011 - 14:47 Adult hardback fiction books have been added to the basket of goods that the government uses to calculate the cost of living in the UK. read more Continue reading at The Bookseller
[ The Bookseller | 2011-03-15 00:00:00 UTC ]
More news stories like this |
Online publishers like CBS and Forbes are selling the tiny ads on their Web sites, rather than letting a third-party network promote teeth whitening and herbal remedies. Continue reading at The New York Times
[ The New York Times | 2011-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#online publishers
#web sites
Forbes is launching an ad platform that combines the Forbes Media Network with a new audience segmentation effort called FAST and offers custom units that blend advertising with content according to user preferences. Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad platform
Viewing ads in exchange for service could help monetize "occasionals" and "fly-bys"--which represent a much larger part of a publisher's audience than hard core users. Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#larger part
The hype might suggest that many citizens of the iPhone-loving world have adopted ebooks for their literary needs, but Kimico is betting there are still plenty... Continue reading at PC World
[ PC World | 2011-02-10 00:00:00 UTC ]
More news stories like this |
Written By: Charlotte Williams Publication Date: Thu, 10/02/2011 - 08:01 Viking has acquired world rights to a modern art title by BBC arts editor Will Gompertz. Editor Ben Brusey bought What Are You Looking At?: The Surprising Story of Modern Art directly from the author, with Viking to... Continue reading at The Bookseller
[ The Bookseller | 2011-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#modern art
Written By: Katie Allen Publication Date: Fri, 04/02/2011 - 08:51 Thames & Hudson is to steer art aficionados through the museums and galleries of great cities in a new series of illustrated travel guides. The Art Guide series will begin this spring with two titles focusing on New York and... Continue reading at The Bookseller
[ The Bookseller | 2011-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#modern art
Written By: Lisa Campbell A complaint against a W H Smith advert for the Richard and Judy Book Club has not been upheld by the Advertising Standards Authority. The television broadcast, promoting the husband-and wife teams exclusive deal with W H Smith to run Richard and Judys Book Club,... Continue reading at The Bookseller
[ The Bookseller | 2011-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#lisa campbell
While it may not apply to overall advertising budgets, "big" was in for individual ad pages that ran in MPA member magazines in 2010. According to data collected by MagazineRadar, high-impact ads that ran on heavy stock were up 19 percent in 2010 and the actual ad size increased as well: the... Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#advertising budgets
#data collected
#high-impact ads
#average number