WTF is header bidding for mobile apps?

Once seen as just a glorified hack, header bidding has now become a standard practice in digital media. While this process has been extremely successful at optimizing programmatic ad inventory for desktop publishers, the industry is now shifting toward mobile. So, WTF is header bidding for mobile apps? Download the guide. Sponsored by MoPub. The post WTF is header bidding for mobile apps? appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-07-11 00:00:00 UTC ]
News tagged with: #post wtf #mobile apps #header bidding #extremely successful

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Entertain Your Kids with Mind-Enriching Apps

Technology is a powerful tool, especially for helping develop young minds. Children today are growing up immersed in 3D graphics and complex games, and using a keyboard, mouse, or touchscreen interface is second nature to them. With convertible Ultrabook systems able to transform from tablet... Continue reading at PC World

[ PC World | 2013-06-27 00:00:00 UTC ]
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Responsive Design Doesn't Replace Native Apps

The app won’t die. Despite the recent flood of attention to responsive Web design, with its promise to provide users a consistent experience across devices, publishers—even the most progressive—remain committed to stand-alone mobile apps. Take BuzzFeed. The social news site would seem a likely... Continue reading at AdWeek

[ AdWeek | 2013-06-25 00:00:00 UTC ]
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Blippar app animates Pan Mac covers

Two new novels from Pan Macmillan, including Peter James' new thriller Dead Man's Time,... Continue reading at The Bookseller

[ The Bookseller | 2013-06-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #pan macmillan

Facebook, With a Focus on Mobile, Works on Project for News Via Users

Facebook Inc. FB -3.51% is aiming to become a newspaper for mobile devices. The social network has been quietly working on a service, internally called Reader, that displays content from Facebook users and publishers in a new visual format tail ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-06-24 00:00:00 UTC ]
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Blurring The Line Between Book And App

Why does HarperCollins need a VP of Innovation? Ana Maria Allessi, who holds that very title, tells us about a future in which books look a lot like apps. Ana Maria Allessi is somewhat of an oddity, for someone who’s worked at a publishing house for almost 13 years. While publishing is rife... Continue reading at Fast Company

[ Fast Company | 2013-06-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #tech world #technology companies #technology company #audio books #joined harpercollins

Pan Mac launches Kiss Me First app

Pan Macmillan has launched an interactive book trailer app in the run-up to the publication of... Continue reading at The Bookseller

[ The Bookseller | 2013-06-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #pan macmillan

An App That Turns Digital Reading Into A Social Activity

Dotdotdot imagines its users as one big book discussion group, with everyone wielding the same highlighter. Instapaper and Readability have both found success offering a simple, core interaction: save an article online to read somewhere else later. With both you can also follow what friends... Continue reading at Fast Company

[ Fast Company | 2013-05-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #social sharing #social activity

RNIB hails Kindle app 'breakthrough'

A new Kindle app from Amazon will help blind and partially sighted people to access 1.5m titles... Continue reading at The Bookseller

[ The Bookseller | 2013-05-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #kindle app

Amazon's new China app store could help pave way for Kindle products

Amazon.com has updated its mobile app store to include support for its Chinese customers, in a sign that the U.S. company could be preparing to sell its Kindle e-readers and tablets in the country.The update effectively launches a new version of Amazon's app store built in the Chinese language.... Continue reading at PC World

[ PC World | 2013-05-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #overseas markets #chinese consumers #mark natkin #official sales #immediately respond

Wikimedia Android and iOS app exits beta, aims for easy Wikipedia photo gathering

Wikimedia Commons, which acts as Wikipedia's media repository, has pushed its Android and iOS app out of the beta phase, giving photo collecting for the digital encyclopedia a workflow that isn't chained to a browser. By registering an account online and wielding the software, users can upload... Continue reading at Engadget

[ Engadget | 2013-04-29 00:00:00 UTC ]
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Comma launches free lit app Gimbal

Not-for-profit publisher Comma Press has produced a free app aimed at helping commuters escape... Continue reading at The Bookseller

[ The Bookseller | 2013-04-29 00:00:00 UTC ]
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New York Times' Google Glass App Reads Stories to You

The New York Times is one of the initial major publishers to unveil a Google Glass app, which will allow the currently scant number of users of the wearable device to access stories on the go. The app's audio component reads headlines and story summaries aloud and provides breaking news alerts. ... Continue reading at AdWeek

[ AdWeek | 2013-04-27 00:00:00 UTC ]
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AOP begins move to standardise mobile ads for publishers

The Association of Online Publishers has launched a new initiative with 16 leading media owners, to demonstrate the value of premium mobile advertising, with a view to standardising formats. Continue reading at Media Week

[ Media Week | 2013-04-26 00:00:00 UTC ]
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Discover A Foreign City Through Its Fiction Via New Gimbal App

The new Gimbal app, launching Tuesday at the London Book Fair, features translated short stories for commuters that allows you to explore a city through fiction. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-04-15 00:00:00 UTC ]
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Chat app takes on ebook retailers, Amazon with manga comics service

Line, the popular messaging platform based in Japan, is challenging ebook vendors like Amazon and Rakuten with a new service to download and view manga, or Japanese comic books. The company has launched "Line Manga," a mobile app for Android and iOS phones. Line's initial offering consists of... Continue reading at PC World

[ PC World | 2013-04-10 00:00:00 UTC ]
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Publishers look to mobile

Publishers are looking to mobile channels to sell bespoke digital content as research suggests... Continue reading at The Bookseller

[ The Bookseller | 2013-04-02 00:00:00 UTC ]
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Snapplify: Custom Publishing Apps Out of Africa

South Africa is making itself known as a home for digital startups. Among the hottest is Snapplify, a digital publishing solutions provider with a growing global profile. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-04-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital startups #south africa

Zinio magazine app heads to Windows Phone 8 as a Lumia exclusive

Zinio's magazine app for tablets and smartphones has already found its way onto quite a few platforms (even some now-defunct ones), and it looks like it'll soon be heading to yet another -- at least partially. The company announced today that its Windows Phone 8 app will be available in the... Continue reading at Engadget

[ Engadget | 2013-03-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #make reading #multiple sources #windows phone