For 30 glorious days each year, brands in every category reach out to LGBTQ+ consumers and say, "We see you (and your wallets)." By July, the media and marketing industries have usually abandoned their rainbow-tinted Pride goggles. This year though, the LGBTQ+ community was gifted a brief, unofficial encore, courtesy of the United States Women’s National Soccer Team. This unstoppable force—led by audacious, political, out co-captain Megan Rapinoe—captured the attention of a global audience on the way to their fourth consecutive World Cup win and beyond. It was the feel-good story of the year, particularly for LGBTQ women and sports fans, because Rapinoe and five other USWNT players are among the 42 out players in the league. The media’s unequivocal embrace has rewarded digital publishers with a page-view bump for their sports sections. Deadspin’s viral headline, “Purple-haired lesbian goddess flattens France like a crepe,” garnered 578,200 page views alone. But using keyword blocking to avoid terms like “gay,” “lesbian,” “queer,” or “LGBTQ+” are missing out on all those enthusiastic eyeballs. I’ve been an out gay man for most of my professional life, the past eight as a technology partner to marketers. During that time, the advertising and marketing industry has significantly dialed up positive depictions of the LGBTQ+ community year-round and across categories, so much so that media watchdogs GLAAD told me they have stopped keeping score. Every June, brands pour... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-03 22:13:52 UTC ]
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Eason is soon to launch an own-branded e-reader, the Irish Independent reports. A spokesman for... Continue reading at The Bookseller
[ The Bookseller | 2012-05-23 00:00:00 UTC ]
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The magazine industry now has more avenues when it comes to quantifying its total reach—both the Audit Bureau of Circulations, and media research company GfK MRI, have introduced new tools for publishers that can help provide a clearer picture of who readers are, and how many of them exist. Continue reading at Folio Magazine
[ Folio Magazine | 2012-05-22 00:00:00 UTC ]
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TV shows and Hollywood blockbusters aren't America's only cultural exports. The book industry is also expanding overseas, according to a report released Friday by the Association of American Publishers that looks at book exports for the first time. Exports by U.S. publishers, which are dominated... Continue reading at Crains New York
[ Crains New York | 2012-05-19 00:00:00 UTC ]
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Booksellers must address their "toxic" real estate and band together to compete in an... Continue reading at The Bookseller
[ The Bookseller | 2012-05-18 00:00:00 UTC ]
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#real estate
Maurice Sendak wrote and illustrated the acclaimed 'Where The Wild Things Are,' along with other children's books. He passed away early Tuesday in Connecticut. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-05-08 00:00:00 UTC ]
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A petition calling on education secretary Michael Gove to prevent severe cutbacks to the... Continue reading at The Bookseller
[ The Bookseller | 2012-05-01 00:00:00 UTC ]
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On World Book Night thousands of volunteers in the US and Europe will hand out books, hoping to pass along their own love of reading. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-04-24 00:00:00 UTC ]
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Cambridge University Press’ Education publishing arm has been renamed International... Continue reading at The Bookseller
[ The Bookseller | 2012-04-24 00:00:00 UTC ]
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World Book Night founder Jamie Byng spoke about the "need" for stories as the 2012... Continue reading at The Bookseller
[ The Bookseller | 2012-04-24 00:00:00 UTC ]
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The Duchess of Cornwall, Stephen Fry and actor William Rycroft are among those gearing up to hand... Continue reading at The Bookseller
[ The Bookseller | 2012-04-23 00:00:00 UTC ]
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Approximately a dozen women’s presses are actively publishing in the U.S. today, down from about 30 during the 1990s, when feminist publishing and bookselling were at their peak. There are, additionally, several women’s presses sporadically publishing, and a few others putting out regional... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-04-20 00:00:00 UTC ]
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Regional newspaper publisher Northcliffe Media has reported a further six per cent year-on-year decline in like-for-like revenue over the past six months. Parent company Daily Mail and General Trust (DMGT) said in a trading update today that althou ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-04-17 00:00:00 UTC ]
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Managing a digital audience is truly a mixed bag: on one hand, it is now possible to understand more about who is consuming what content, where and how-maybe even why; on the other hand, it can be incredibly complicated, despite all the advantages, to do so. Continue reading at Folio Magazine
[ Folio Magazine | 2012-04-17 00:00:00 UTC ]
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Pulitzer juror Susan Larson said she and the rest of the fiction jury are 'shocked … angry … and very disappointed' that the Pulitzer board elected not to choose a 2012 fiction winner. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-04-17 00:00:00 UTC ]
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An antitrust suit may provide short-term price reductions on ebooks, but once the competition is flattened, Amazon is likely to resume its monopolistic ways. Continue reading at The New York Times
[ The New York Times | 2012-04-16 00:00:00 UTC ]
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Simon & Schuster has signed world rights in two novels by début author Susan Elliott... Continue reading at The Bookseller
[ The Bookseller | 2012-04-13 00:00:00 UTC ]
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Hearst Magazines UK has launched a quarterly magazine called Good Ideas, aimed at 35- to 50-year-old women. Continue reading at Media Week
[ Media Week | 2012-04-11 00:00:00 UTC ]
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The Harry Potter theme park in Orlando, Fla., more than lived up to its hype for this fan. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-04-11 00:00:00 UTC ]
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E-book price fixing will cost consumers more than US$200 million this year, and U.S. antitrust authorities should take action against Apple and a group of... Continue reading at PC World
[ PC World | 2012-04-10 00:00:00 UTC ]
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Hot pre-Fair debut The Palace of Curiosities by poet and performance artist Rosie Garland has... Continue reading at The Bookseller
[ The Bookseller | 2012-04-10 00:00:00 UTC ]
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