For 30 glorious days each year, brands in every category reach out to LGBTQ+ consumers and say, "We see you (and your wallets)." By July, the media and marketing industries have usually abandoned their rainbow-tinted Pride goggles. This year though, the LGBTQ+ community was gifted a brief, unofficial encore, courtesy of the United States Women’s National Soccer Team. This unstoppable force—led by audacious, political, out co-captain Megan Rapinoe—captured the attention of a global audience on the way to their fourth consecutive World Cup win and beyond. It was the feel-good story of the year, particularly for LGBTQ women and sports fans, because Rapinoe and five other USWNT players are among the 42 out players in the league. The media’s unequivocal embrace has rewarded digital publishers with a page-view bump for their sports sections. Deadspin’s viral headline, “Purple-haired lesbian goddess flattens France like a crepe,” garnered 578,200 page views alone. But using keyword blocking to avoid terms like “gay,” “lesbian,” “queer,” or “LGBTQ+” are missing out on all those enthusiastic eyeballs. I’ve been an out gay man for most of my professional life, the past eight as a technology partner to marketers. During that time, the advertising and marketing industry has significantly dialed up positive depictions of the LGBTQ+ community year-round and across categories, so much so that media watchdogs GLAAD told me they have stopped keeping score. Every June, brands pour... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-03 22:13:52 UTC ]
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Author Kathy Lette has accused the Man Booker judges of having "written off" women... Continue reading at The Bookseller
[ The Bookseller | 2014-07-29 00:00:00 UTC ]
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The Romance Writers of America conference offered endless opportunities for fans, aspirants, and bestselling authors to interact and self-promote. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-07-28 00:00:00 UTC ]
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#bestselling authors
Adaptations of novels by British authors make up 40% of the 20 top-grossing films worldwide since... Continue reading at The Bookseller
[ The Bookseller | 2014-07-24 00:00:00 UTC ]
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The graphic designers behind the new Diagon Alley theme park reveal how they translate the stuff of film and books into real-world magic.Hundreds of wannabe-magicians walk down a cobblestone street, lugging bags filled with wands, robes, and plush three-headed dogs. A dragon breathes fire atop a... Continue reading at Fast Company
[ Fast Company | 2014-07-23 00:00:00 UTC ]
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The 67-year-old Golf World magazine is closing its print edition and shifting entirely to digital media, where it will be part of the Golf Digest website, the magazine said Wednesday. A spokeswoman for the magazine said nearly 10 employees were laid off as a result of the move, which combines... Continue reading at Advertising Age
[ Advertising Age | 2014-07-23 00:00:00 UTC ]
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#conde nast
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Makeup guru Michelle Phan, one of YouTube's most popular publishers with over 6.7 million subscribers, may have the vast influence that can give brands the exposure they crave. But, that hasn't stopped electronic dance music label Ultra from suing her for allegedly using its music without the... Continue reading at AdWeek
[ AdWeek | 2014-07-22 00:00:00 UTC ]
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#international audience
#record label
#great taste
Time Inc. has created an eight-person unit to focus on native advertising at the publishing company, led by a staffer from the editorial side, Sports Illustrated Group Creative Director Chris Hercik, and another from the business side, Senior VP-Marketing and Sales Development Priya Narang.Mr.... Continue reading at Advertising Age
[ Advertising Age | 2014-07-17 00:00:00 UTC ]
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The "proposal" by the Norwich-based newspaper publisher, Archant, to move production of its London, Kent and Hertfordshire titles to headquarters is unsurprising.We were informed on Tuesday morning that the production teams - 15 in Archant London, and others in Herts and Cambs and Kent - will... Continue reading at The Guardian
[ The Guardian | 2014-07-17 00:00:00 UTC ]
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Lynn Mooney and Sarah Hollenbeck, two Women & Children First employees, have purchased the 35-year-old Chicago feminist bookstore from its founders. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-16 00:00:00 UTC ]
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Harvey Award nominated webcomic 'The Only Living Boy,' by David Gallaher and Steve Ellis, tells the story of a 12-year-old runaway in a strange fantasy world. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-16 00:00:00 UTC ]
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'Unbroken,' Laura Hillenbrand’s testament to the spirit of Louis Zamperini, jumped to the #2 slot after Zamperini’s recent death, returning to Apple’s iBooks Bestseller List for the week ending July 7. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-09 00:00:00 UTC ]
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##2 slot
In pre-Kindle days I once weighed myself down with more than dozen books after spending half a day in Powell's "city of books" in Portland, Oregon.People still enjoy cruising the miles of shelves in that wonderful monument to the era of print. By contrast, readers have been deserting the print... Continue reading at The Guardian
[ The Guardian | 2014-07-08 00:00:00 UTC ]
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More than a thousand readers have signed a petition in support of Amazon in its dispute with Hachette. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-03 00:00:00 UTC ]
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But that doesn't necessarily mean printed books and linear television will die out by 2020, suggest expertsAre these the best of times or the worst of times for the children's entertainment industry? A panel session at the Children's Media Conference explored the question, concluding... well, it... Continue reading at The Guardian
[ The Guardian | 2014-07-03 00:00:00 UTC ]
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According to staff, World Book Night U.S. will be suspended due to lack of money. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-07-03 00:00:00 UTC ]
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The publishing industry's packaging of women's literary fiction in stereotypically girly covers makes great books seem trashy.If you take a look at the cover of Alice Munro's latest Nobel Prize-winning short fiction collection, The View From Castle Rock, you probably wouldn't guess it includes... Continue reading at Fast Company
[ Fast Company | 2014-07-03 00:00:00 UTC ]
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After a three year effort, World Book Night officials said this morning they are suspending its operations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-02 00:00:00 UTC ]
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The International Christian Retail Show met June 23-25 in Atlanta, Ga., and the CBA is reporting that total attendance at the event was flat. Although many exhibitors had downsized their presence on the floor, others cited good traffic and the importance of the show for conducting their... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Five brands that are encroaching on established publishers' turf by starting their own content sites. The post 5 brands becoming news publishers in their own right appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-06-27 00:00:00 UTC ]
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This year media firms from all over the world with a total of 165 newspaper titles competed in WAN-IFRA’s (World Association of Newspapers and News Publishers) global quality competition. For 20 years the competition has been carried out at ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-06-27 00:00:00 UTC ]
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