Bargains aren’t just for Walmart shoppers anymore. Starting in April, Time Inc.’s All You, the magazine for budget-conscious women, will be sold at stores outside the retail giant—the title’s sole newsstand distributor since launching 10 years ago. The exclusive deal with the world’s largest retailer let All You reach its target audience at scale with limited marketing costs, while circulation soared to more than 1 million in five years. But as the soft economy has made budget shoppers out of everyone, the title seemed to be missing out on potential sales and audience by limiting its distribution. Surprisingly, All You’s readers have a median household income of $68,000—$11,000 higher than Condé Nast’s luxury ad-driven Vogue at just $57,000. Technology has led to opportunity for the magazine, as two-thirds of smartphone owners have used their mobile devices to research products or compare prices, according to Leo J. Shapiro & Associates. “The economy has spurred the smart-shopping movement, but technology has accelerated it,” said All You publisher Suzanne Quint. “So more people are more interested in smart shopping because it’s easy to shop smart today.” The 1.5-million circ All You has raised its rate base by 50,000 copies in anticipation of the nationwide rollout to stores including Kroger, Barnes & Noble and Target. The expansion comes as All You, along with the rest of the magazine business, has suffered declines in single-copy sales. From 2008... Continue reading at 'AdWeek'
[ AdWeek | 2014-02-24 00:00:00 UTC ]
News tagged with:
#rate base
#barnes noble
#single-copy sales
After analyzing 15 years' worth of top literary prize winners, Nicola Griffith notes that books about women rarely win. The post Books About Women Rarely Win Top Prizes appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post books
At BookExpo America, China Publishers Magazine offered this special report on Chinese publishing, including key players and international opportunities. The post Special Report on Chinese Publishing from China Publishers Magazine appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#special report
#chinese publishing
#bookexpo america
#international opportunities
Study of six major awards in the last 15 years shows male subjects the predominant focus of winning novels• How well do you know fiction’s female protagonists - quizAnalysis of the last 15 years of winners of six major literary awards by the critically acclaimed author Nicola Griffith has found... Continue reading at The Guardian
[ The Guardian | 2015-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#study finds
#win prizes
#major awards
#man booker
Penguin president Madeline McIntosh, Harper s.v.p. and director of creative development Lisa Sharkey, and Pearson Learning Services president Bethlam Forsa contemplated how they got to where they are and prospects for other women’s rise to the top in a Book Expo America panel on Thursday (28th)... Continue reading at The Bookseller
[ The Bookseller | 2015-05-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#media group
#leadership style
Brian Davies, chairman of Penguin Random House UK’s distribution companies, is to leave Penguin Random House in September. Davies will also step down from the PRH executive. He will move to a four-day week until his departure at the end of September. Continue reading at The Bookseller
[ The Bookseller | 2015-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#prh uk
Best of Bridge cookbooks, founded 40 years ago by a group of women who played bridge together, is now one of Canada's most popular line of cookbooks, with four million copies sold. To keep the tradition going, the ladies are passing their aprons to three women who are also friends that love to cook. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-29 00:00:00 UTC ]
More news stories like this |
Folio:'s annual Top Women in Media Awards were created to celebrate, inspire and bring together the women who make magazine media such a dynamic industry. The post Top Women in Media: Director-Level Doers appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#top women
#director-level doers
#dynamic industry
Folio:'s annual Top Women in Media Awards were created to celebrate, inspire and bring together the women who make magazine media such a dynamic industry. The post Folio: Top Women in Media – Mentors appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post folio
#top women
#dynamic industry
Folio:'s annual Top Women in Media Awards were created to celebrate, inspire and bring together the women who make magazine media such a dynamic industry. The post Folio: Top Women in Media – Rising Stars appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post folio
#top women
#rising stars
#dynamic industry
Folio:'s annual Top Women in Media Awards were created to celebrate, inspire and bring together the women who make magazine media such a dynamic industry. The post Folio: Top Women in Media – Industry Leadership appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post folio
#top women
#dynamic industry
Folio:'s annual Top Women in Media Awards were created to celebrate, inspire and bring together the women who make magazine media such a dynamic industry. The post Folio: Top Women in Media – Entrepreneurs appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post folio
#top women
#dynamic industry
Expands from content marketing roots with paid subs and BPA-audited, 550,000 rate base. The post The Red Bulletin Evolving into Traditional Magazine appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-05-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#paid subs
Egmont Publishing UK has hired Emma Fogden as the new editorial director of the magazines division. She replaces Sam Robinson, who left the team last month. Fogden, who joins Egmont from content creation company Edenco, will report to Gillian Laskier, m.d. of the magazines division. Continue reading at The Bookseller
[ The Bookseller | 2015-05-12 00:00:00 UTC ]
More news stories like this |
Membership has its price. Publishers need to offer marketers assurances that they’ll do everything in their power to offer a welcoming, authenticated, premium programmatic environment. At the heart of this is creating and refining more precise audience segments based on behavior, interests and... Continue reading at Digiday
[ Digiday | 2015-05-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#premium publishers
#sponsor content
Teresa Cremisi has been under the spotlight of the French book industry since she announced in an interview with the French trade publication Livres Hebdo last Friday (1st May) that she would step down from her post as chairperson of Flammarion on 2nd June. Continue reading at The Bookseller
[ The Bookseller | 2015-05-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#friday 1st
During the past year, native advertising has gone from being the girl traditional publishers wanted to date but worried would hurt their reputation, to the trophy wife whom they always want by their... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2015-05-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#native advertising
United Airlines’ Rhapsody magazine features the likes of Joyce Carol Oates and Anthony Doerr. All you have to do to get a copy is pony up for a first-class ticketWould you like to read a new monthly luxury lifestyle and literary magazine, crammed with articles about theatre, art and fine dining,... Continue reading at The Guardian
[ The Guardian | 2015-05-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#travel companies
#literary writers
#companies provide
While Books & Books was selected as PW’s Bookstore of the Year, our judges felt that another store, St. Louis’s 46-year-old Left Bank Books, deserves recognition for exemplifying what an independent bookstore can and should do to serve its community during a crisis. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#independent bookstore
#books books
#deserves recognition
Malcolm Edwards is to leave the roles of deputy c.e.o. and publisher of Orion at the end of this year. Edwards, 65, will become chairman of Gollancz, where he started his publishing career in the 1970s, and consultant publisher at Orion. Orion c.e.o. David Young said he had been talking to... Continue reading at The Bookseller
[ The Bookseller | 2015-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#malcolm edwards
#publishing career
#david young
Sam Moulton talks about his switch to content marketing director—and why it makes sense. The post Outside Magazine’s Executive Editor Explains His Move to the Business Side appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-04-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#business side
#makes sense