Bargains aren’t just for Walmart shoppers anymore. Starting in April, Time Inc.’s All You, the magazine for budget-conscious women, will be sold at stores outside the retail giant—the title’s sole newsstand distributor since launching 10 years ago. The exclusive deal with the world’s largest retailer let All You reach its target audience at scale with limited marketing costs, while circulation soared to more than 1 million in five years. But as the soft economy has made budget shoppers out of everyone, the title seemed to be missing out on potential sales and audience by limiting its distribution. Surprisingly, All You’s readers have a median household income of $68,000—$11,000 higher than Condé Nast’s luxury ad-driven Vogue at just $57,000. Technology has led to opportunity for the magazine, as two-thirds of smartphone owners have used their mobile devices to research products or compare prices, according to Leo J. Shapiro & Associates. “The economy has spurred the smart-shopping movement, but technology has accelerated it,” said All You publisher Suzanne Quint. “So more people are more interested in smart shopping because it’s easy to shop smart today.” The 1.5-million circ All You has raised its rate base by 50,000 copies in anticipation of the nationwide rollout to stores including Kroger, Barnes & Noble and Target. The expansion comes as All You, along with the rest of the magazine business, has suffered declines in single-copy sales. From 2008... Continue reading at 'AdWeek'
[ AdWeek | 2014-02-24 00:00:00 UTC ]
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Social network already has 4bn views a day of its native clips, but helping their creators to make money is its next ambitionVideos uploaded directly to Facebook are watched more than 4bn times a day according to the social network. Now it wants their uploaders to be able to make money from... Continue reading at The Guardian
[ The Guardian | 2015-07-02 00:00:00 UTC ]
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60 titles launch, 23 close through the first half of 2015. The post Magazine Industry Growth Slows appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-07-01 00:00:00 UTC ]
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In the first half of 2015, 52 print magazines launched and 21 shut down, and—in a demonstration of the volatility of print media and the willingness of publishers to throw titles against the... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2015-06-30 00:00:00 UTC ]
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Print advertisers cut 8.7 percent of spending. The post Magazine Ad Spend Down In Q1 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-06-30 00:00:00 UTC ]
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If you’re a big fan of the Raspberry Pi, as we are, there’s a good chance you might have downloaded The MagPi digital magazine before. This is an official magazine packed with builds, hacks and step-by-step tutorials. It’s always been very popular (partly due to being free of course), with over... Continue reading at Betanews
[ Betanews | 2015-06-29 00:00:00 UTC ]
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The Book People’s co-founder Seni Glaister is stepping down from her role as c.e.o of the company. William Wellesley, who has been at the company since January, and has been previously joint managing director at Molton Brown and group chief operating officer at GEMS Education, has been appointed... Continue reading at The Bookseller
[ The Bookseller | 2015-06-27 00:00:00 UTC ]
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For better or for worse, news sites’ most popular digital offerings have been interactive games and quizzes. Now Time magazine has created a new home for its interactive stories -- like its quiz to see how much time you wasted on Facebook -- which have been the site’s most popular for the past... Continue reading at Digiday
[ Digiday | 2015-06-22 00:00:00 UTC ]
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After attending a panel discussion on 'The Crisis of American Fiction,' in which an all-male panel discussed only male authors for an entire hour, author Kamila Shamsie began to research the dearth of women in publishing and literary fiction. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-06-18 00:00:00 UTC ]
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Lucky magazine, once a blockbuster, genre-defining title for owner Conde Nast, has suspended its print operations, halting a plan to shift from publishing 10 times a year to quarterly, according to a person familiar with The Lucky Group, which publishes the magazine. The person did not know when... Continue reading at Advertising Age
[ Advertising Age | 2015-06-17 00:00:00 UTC ]
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Brenda Gardner, publisher at Piccadilly Press, is stepping down from her role after 43 years in the industry. Gardner set up Piccadilly Press in 1983 and has published many well-known children’s authors, including Anne Fine, Helen Cresswell, Malorie Blackman and Louise Rennison. The publisher... Continue reading at The Bookseller
[ The Bookseller | 2015-06-16 00:00:00 UTC ]
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The National Book Foundation has announced that Harold Augenbraum, its longtime executive director, will be stepping down in March. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-16 00:00:00 UTC ]
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Small press And Other Stories will produce no books by men in 2018 in answer to Kamila Shamsie’s call for direct action to beat gender bias in publishingSmall press And Other Stories has answered author Kamila Shamsie’s provocative call for a year of publishing women to redress “gender bias” in... Continue reading at The Guardian
[ The Guardian | 2015-06-11 00:00:00 UTC ]
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Author Kamila Shamsie is “right to draw attention” to gender inequality in publishing, but her suggestion of a year in which only books by women are published has been greeted with mixed views by the trade. Writing in the latest issue of The Bookseller, Shamsie [pictured] said 2018 – the 100th... Continue reading at The Bookseller
[ The Bookseller | 2015-06-09 00:00:00 UTC ]
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Non-human cover stars are two-a-penny in the publishing industry. Just check out Miley with Bubba Sue on the new issue of Paper magazine. But, as many celebrities past and present show, you have to pick your companion with care…In the competitive world of magazine covers, you’re nobody unless... Continue reading at The Guardian
[ The Guardian | 2015-06-09 00:00:00 UTC ]
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Larry Kramer, publisher and president of USA Today since 2012, is leaving the newspaper and joining the board of directors of the new Gannett, the company announced today.Mr. Kramer's departure comes as Gannett, owner of 82 daily newspapers including USA Today as well as 46 local TV stations,... Continue reading at Advertising Age
[ Advertising Age | 2015-06-08 00:00:00 UTC ]
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It is clear that there is a gender bias in publishing houses and the world of books. Well, enough. Why not try something radical? Make 2018 the Year of Publishing Women, in which no new titles should be by menSeveral years ago, Martin Amis chaired a literary festival panel on “The Crisis of... Continue reading at The Guardian
[ The Guardian | 2015-06-05 00:00:00 UTC ]
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Digital growth coming, B2B magazines could strike it big in new markets. The post 3 Things You Need To Know About PwC’s Magazine Media Outlook appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-06-05 00:00:00 UTC ]
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Ali Smith has won the 2015 Baileys Women’s Prize for Fiction with How to be Both (Hamish Hamilton). Smith was announced as the 20th winner of the £30,000 prize this evening (3rd June) at a ceremony at the Royal Festival Hall, London, hosted by broadcaster, author and DJ Lauren Laverne. Shami... Continue reading at The Bookseller
[ The Bookseller | 2015-06-04 00:00:00 UTC ]
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Traditional media companies will continue to feel a financial squeeze over the next four years, as flat or declining revenues are expected at magazine and newspaper publishers even as they post gains in digital advertising and subscriptions, a new report shows.Consumer magazine revenue will be... Continue reading at Advertising Age
[ Advertising Age | 2015-06-03 00:00:00 UTC ]
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Travel quarterly to debut in September with 450,000 circ. The post Lonely Planet Has Plenty of Company with New Magazine Launch appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-06-03 00:00:00 UTC ]
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