Bargains aren’t just for Walmart shoppers anymore. Starting in April, Time Inc.’s All You, the magazine for budget-conscious women, will be sold at stores outside the retail giant—the title’s sole newsstand distributor since launching 10 years ago. The exclusive deal with the world’s largest retailer let All You reach its target audience at scale with limited marketing costs, while circulation soared to more than 1 million in five years. But as the soft economy has made budget shoppers out of everyone, the title seemed to be missing out on potential sales and audience by limiting its distribution. Surprisingly, All You’s readers have a median household income of $68,000—$11,000 higher than Condé Nast’s luxury ad-driven Vogue at just $57,000. Technology has led to opportunity for the magazine, as two-thirds of smartphone owners have used their mobile devices to research products or compare prices, according to Leo J. Shapiro & Associates. “The economy has spurred the smart-shopping movement, but technology has accelerated it,” said All You publisher Suzanne Quint. “So more people are more interested in smart shopping because it’s easy to shop smart today.” The 1.5-million circ All You has raised its rate base by 50,000 copies in anticipation of the nationwide rollout to stores including Kroger, Barnes & Noble and Target. The expansion comes as All You, along with the rest of the magazine business, has suffered declines in single-copy sales. From 2008... Continue reading at 'AdWeek'
[ AdWeek | 2014-02-24 00:00:00 UTC ]
News tagged with:
#rate base
#barnes noble
#single-copy sales
From rights on offer at the London Book Fair to digital developments in Thailand, our Spring 2016 magazine highlights rights opportunities across the globe. The post Download: Publishing Perspectives Spring 2016 Magazine appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post download
#digital developments
Dom Hastings is stepping down as director of Bloody Scotland to take on a new role with The British Council. Continue reading at The Bookseller
[ The Bookseller | 2016-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bloody scotland
#british council
Vice and National Geographic lead the way. The post Magazine Brands Well-Represented Among Webby Awards Finalists appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-04-05 00:00:00 UTC ]
More news stories like this |
Marking its full ownership of Harlequin SA, HarperCollins France pledges more romance, plus commercial trade output that includes local authors. The post HarperCollins France: Newest Step in ‘Global Publishing Program’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#harpercollins france
#full ownership
#harlequin sa
Earlier this month, InStyle launched its first sweepstakes in partnership with Pinterest. The spring-themed contest is part of the magazine's push to focus on the platform, as it's the only one whose followers continue to grow, 22 percent year over year. "Our other social platforms are maxed... Continue reading at Digiday
[ Digiday | 2016-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#pinterest appeared
#social platforms
#slow burn
#evergreen content
Innovation still matters, but sometimes it helps to be a follower, too. The post “Traveling” Ideas Make Regional Magazines the Place to Be Seen appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-03-24 00:00:00 UTC ]
More news stories like this |
Winners of the 2016 Leipzig Book Fair Prize were announced from a pool of over 400 new titles and a shortlist dominated, once again, by men. The post Leipzig Book Fair Prize: Where Are the Women? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-03-23 00:00:00 UTC ]
More news stories like this |
The Quarto Group has seen its "most profitable year ever", the company said, while announcing its chairman Tim Chadwick has decided to step down from the board. Continue reading at The Bookseller
[ The Bookseller | 2016-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#profitable year
#quarto group
Inkworthy debuts with more than 450 publishers on board. The post The Magazine Channel Launches Reading App appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-03-16 00:00:00 UTC ]
More news stories like this |
As a publisher used to the more enlightened scene in Korea, I’m shocked at the gender bias in the UK books world – and I’m doing something about itWhen I founded Tilted Axis Press in 2015, I made a few broad commitments: to focus on translations from Asian languages, to operate without unpaid... Continue reading at The Guardian
[ The Guardian | 2016-03-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#unpaid interns
#translated fiction
The novelist has called Kamila Shamsie’s campaign for a pledge to publish only female authors in 2018 ‘a ridiculous idea’Lionel Shriver has called her fellow novelist Kamila Shamsie’s suggestion of a year publishing only women “rubbish”.Shamsie made the provocative call last year, citing gender... Continue reading at The Guardian
[ The Guardian | 2016-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#lionel shriver
#literary prizes
#basic premise
#titles published
#kamila shamsie
#translated fiction
Author Lionel Shriver has said literary prizes just for women are "problematic", while calling International Women's Day "creepy" at an event to mark the occasion. Continue reading at The Bookseller
[ The Bookseller | 2016-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#literary prizes
#lionel shriver
http://www.thebookseller.com/news/baileys-renews-women-s-prize-fiction-sponsorship-323395Kate Atkinson and Hanya Yanagihara are among the 20 longlisted authors for the Baileys Women's Prize for Fiction, announced today. Continue reading at The Bookseller
[ The Bookseller | 2016-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#prize longlist
#hanya yanagihara
#baileys women
#announced today
In late 2014, the South Dakota Historical Society Press published Laura Ingalls Wilder’s pre-Little House memoir, intended for adults, Pioneer Girl. Surprising even the press, the lavishly detailed and heavily annotated tome became a runaway best-seller, with more than 140,000 sold. Continue reading at Slate
[ Slate | 2016-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#pioneer girl
Bloomsbury has signed Swell, a new book from swimming enthusiast Jenny Landreth. Continue reading at The Bookseller
[ The Bookseller | 2016-03-04 00:00:00 UTC ]
More news stories like this |
Advert for ‘gregarious, vivacious’ journalist requires inner London locationA magazine publisher in central London seeking a “gregarious, vivacious” journalist to join its “small, friendly team” has added another interesting requirement: applicants must “live within half an hour of Bond... Continue reading at The Guardian
[ The Guardian | 2016-03-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing business
#sloane square
The consumer, not the print magazine, now resides at the hub of the business model. The post The Untold Story of How Magazine Media is Winning appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#untold story
#magazine media
#print magazine
#business model
These days, it's rare for any publication to double down on print. But that's just what Bloomberg Pursuits magazine is doing, increasing in frequency to six times a year, starting with its March issue.The magazine, which focuses on "intelligent luxury" and goes out to subscribers of the... Continue reading at Advertising Age
[ Advertising Age | 2016-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#biannual magazine
#bloomberg tv
#march issue
Baileys has confirmed sponsorship for 2017 for the Women's Prize for Fiction following an initial three-year partnership. Continue reading at The Bookseller
[ The Bookseller | 2016-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fiction sponsorship
Time Inc. has had a string of acquisitions and launches aimed at young women over the past year, from HelloGiggles to homegrown startups Mimi and Motto. Like the publishing giant itself, the Gen Y strategy reflects the awareness that young people aren’t all alike. So each site targets audiences... Continue reading at Digiday
[ Digiday | 2016-02-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#young women
#publishing giant
#age group
#general manager
#style network