Without big news to push, some publishers sit out NewFronts

Fresh off the heels of its $2.8 billion acquisition of Time Inc., Meredith made its NewFronts debut on Thursday morning, pitching its upcoming video to an assembly of digital ad buyers. But Meredith's arrival comes as the number of presenters at the annual New York event has dropped to 16 from 32 last year and the schedule has contracted to one week from two.The Interactive Advertising Bureau, which organizes the event series, is also planning a new, week-long Los Angeles edition. But it is slated for October, well after the TV upfronts that inspired the NewFronts in the first place.For some online publishers, the NewFronts serve as an excellent place to add sizzle to a company's new offering. Bloomberg Media sat out this year, for example, but used the 2017 NewFronts to promote TicToc, its new video channel on Twitter. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-05-05 00:00:00 UTC ]
News tagged with: #thursday morning #online publishers #video channel

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Behind Time Inc. Purchase of American Express Publishing Lies a Long History

After a two-decade-long relationship between the magazine giant Time Inc. and American Express, Time Inc. plans to close quickly on its purchase of American Express’s publishing division. “This 20-year courtship is finally bei ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-09-11 00:00:00 UTC ]
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Scholastic to publish new Stiefvater

Scholastic has bought world rights in a companion book to the Shiver trilogy by Maggie Stiefvater... Continue reading at The Bookseller

[ The Bookseller | 2013-09-11 00:00:00 UTC ]
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Niche News Apps Reign Supreme on Smartphones

Mobile devices are fast becoming the preferred way for people to keep up on the news, but a new survey of consumers shows big usage differences by gender, app type and device. Men were much more likely than women to download news apps for the smartphone, while women often were more likely to... Continue reading at AdWeek

[ AdWeek | 2013-09-11 00:00:00 UTC ]
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Jamie helps push sales to 2013 high

Superstar chef Jamie Oliver's new cookbook, Save with Jamie (Michael Joseph), was comfortably... Continue reading at The Bookseller

[ The Bookseller | 2013-09-10 00:00:00 UTC ]
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Publishing System Helps Writers Determine Audience Interest

InboundWriter wants to help big publishers and niche bloggers figure out how much demand there is for their idea in the Web ecosystem before they type a word or hit "publish." At least that's the idea behind the newest version of the startup's software, which the company said will be used by... Continue reading at AdWeek

[ AdWeek | 2013-09-10 00:00:00 UTC ]
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Smashwords Reaches a Milestone: Publishes 250,000th Book

The Smashwords self-publishing platform has published a quarter of million books containing 8.5 billion words in six years in business. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-09-10 00:00:00 UTC ]
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10 Counterintuitive Tips for Self-Publishers

Bestseller Hugh Howey offers a list of tips that tend to surprise new writers, particularly those who are self-publishing or considering it. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-09-09 00:00:00 UTC ]
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Google+ rolls out features to help publishers build Web audience

SAN FRANCISCO — As part of its increasingly aggressive moves to get more people to use Google+ and to keep Facebook and Twitter from dominating the social networking business, Google is rolling out two new tools that it says will help authors and publishers build a bigger audience on the Web.     Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-09-09 00:00:00 UTC ]
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Hybrid Author Hugh Howey on Self vs. Traditional Publishing

Hybrid author Hugh Howey previews his CONTEC seminar at the Frankfurt Book Fair by offering his hard won views on self vs. traditional publishing. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-09-09 00:00:00 UTC ]
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Storify Acquired by Web Publishing Services Company Livefyre

Storify, a digital storytelling tool used by journalists to surface conversations that originate on social media, has been acquired by the Web publishing services company Livefyre. Livefyre plans to fold Storify into its StreamHub product, which offers Web publishers tools for commenting, live... Continue reading at AdWeek

[ AdWeek | 2013-09-09 00:00:00 UTC ]
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Judge bars Apple from price-fixing deals with ebook publisher

Apple says it will appeal against a court ruling that bans the company from entering into deals with publishers that could allow ebook prices to be fixed or inflated. The case was raised by the Department of Justice and judge Denise Cote's decision is very much in line with what they were... Continue reading at Betanews

[ Betanews | 2013-09-06 00:00:00 UTC ]
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Carlton to publish Springsteen title

Carlton Books is to publish a book chronology of Bruce Springsteen’s 17 studio albums to... Continue reading at The Bookseller

[ The Bookseller | 2013-09-06 00:00:00 UTC ]
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Major Publishers Untroubled by Ad Blocking

According to ad-blocking data provider PageFair, more users are now making use of browser plugins such as Adblock Plus to remove ads from the sites they visit. A recent report it published claimed the trend “is threatening the business mode ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-09-04 00:00:00 UTC ]
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Andrews moves into publishing

E-book and print-on-demand publisher Andrews UK Ltd has set up a traditional publishing imprint... Continue reading at The Bookseller

[ The Bookseller | 2013-09-04 00:00:00 UTC ]
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Boston marathon bombing survivor Jeff Bauman to publish book

The wounded man in one of the most memorable photos of the aftermath of the Boston Marathon bombing, Jeff Bauman, will publish a book in April 2014, on the event's anniversary.The wounded man in one of the most memorable photos of the aftermath of the Boston Marathon bombing, Jeff Bauman, will... Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-09-04 00:00:00 UTC ]
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Egyptian Publishers Diversify in Face of Uncertain Future

Ongoing political uncertainty has resulted in a depressed local book market leading Egyptian to look elsewhere in the Arab world and further abroad to bolster business. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-09-03 00:00:00 UTC ]
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September’s Top Reviews of Self-Published Books from BlueInk Review

This month's “starred” reviews of self-published books include a collection of spiritualist lectures, an examination of the Andean Q’ero faith and a pair of compelling novels. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-09-03 00:00:00 UTC ]
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Publishing Hears Echoes of Netflix Business Model

Offering unlimited television shows and music for a flat monthly fee has worked for Netflix Inc. and Spotify AB. Will it work in the book industry? Continue reading at AllThingsD

[ AllThingsD | 2013-09-03 00:00:00 UTC ]
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Bloomsbury acquires Hart Publishing for £6.5m

Bloomsbury has acquired legal publisher Hart Publishing for £6.5m. The addition of Hart... Continue reading at The Bookseller

[ The Bookseller | 2013-09-02 00:00:00 UTC ]
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The View From The Tree : 6 Things Magazine Publishers Should Stop Doing Now

By D. Eadward Tree The future of publishing ain't what it used to be. A few years ago, "everyone" knew what was coming: except for a few old-timers and Luddites, consumers would soon switch entirely to digital... Continue reading at Publishing Executive

[ Publishing Executive | 2013-09-02 00:00:00 UTC ]
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