Without big news to push, some publishers sit out NewFronts

Fresh off the heels of its $2.8 billion acquisition of Time Inc., Meredith made its NewFronts debut on Thursday morning, pitching its upcoming video to an assembly of digital ad buyers. But Meredith's arrival comes as the number of presenters at the annual New York event has dropped to 16 from 32 last year and the schedule has contracted to one week from two.The Interactive Advertising Bureau, which organizes the event series, is also planning a new, week-long Los Angeles edition. But it is slated for October, well after the TV upfronts that inspired the NewFronts in the first place.For some online publishers, the NewFronts serve as an excellent place to add sizzle to a company's new offering. Bloomberg Media sat out this year, for example, but used the 2017 NewFronts to promote TicToc, its new video channel on Twitter. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-05-05 00:00:00 UTC ]
News tagged with: #thursday morning #online publishers #video channel

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[ Editor & Publisher | 2013-09-19 00:00:00 UTC ]
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The Man Booker Prize submission rule changes will have a negative impact on small publishers,... Continue reading at The Bookseller

[ The Bookseller | 2013-09-19 00:00:00 UTC ]
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Johnson Publishing Gets Credit Infusion

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[ Folio Magazine | 2013-09-18 00:00:00 UTC ]
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E-Publishing Growth is Organic in the Developing World

Emerging markets incorporate international digital publishing models, while at the same time putting their own stamp on them, writes Octavio Kulesz. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-09-18 00:00:00 UTC ]
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Michael House Stepping Down as President, Publisher of Chicago Defender

Chicago Defender President and Publisher Michael House is stepping down. House will retire effective Sept. 30 and will take a position with the National Newspaper Publishers Association, the Washington, D.C.-based federation that represents more th ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-09-18 00:00:00 UTC ]
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Faber to publish Ian Curtis collection

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[ The Bookseller | 2013-09-17 00:00:00 UTC ]
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Fledgling French Publisher Takes on “la rentrée littéraire” and Frankfurt

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[ Publishing Perspectives | 2013-09-16 00:00:00 UTC ]
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Going Small to Make it Big

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[ Publishing Perspectives | 2013-09-13 00:00:00 UTC ]
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Niche News Apps Reign Supreme on Smartphones

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[ AdWeek | 2013-09-11 00:00:00 UTC ]
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Behind Time Inc. Purchase of American Express Publishing Lies a Long History

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[ Editor & Publisher | 2013-09-11 00:00:00 UTC ]
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Scholastic to publish new Stiefvater

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[ The Bookseller | 2013-09-11 00:00:00 UTC ]
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Publishing System Helps Writers Determine Audience Interest

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[ AdWeek | 2013-09-10 00:00:00 UTC ]
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[ Publishing Perspectives | 2013-09-09 00:00:00 UTC ]
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10 Counterintuitive Tips for Self-Publishers

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Google+ rolls out features to help publishers build Web audience

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[ Los Angeles Times | 2013-09-09 00:00:00 UTC ]
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[ AdWeek | 2013-09-09 00:00:00 UTC ]
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[ Betanews | 2013-09-06 00:00:00 UTC ]
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[ The Bookseller | 2013-09-06 00:00:00 UTC ]
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