Welcome to another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. Imagine Dragons The XFL this week took the wraps off the names and logos of its eight franchises, and while the spring football league faces the usual obstacles to success, the hype videos that teed up the reveals had people talking about Vince McMahon’s reboot. More to the point, football fans were gabbing about the XFL just two weeks before the 2019 NFL season is set to kick off in Chicago. That’s something. If you missed Wednesday’s unveiling, you can check out the whole shooting match here. While the team branding suffers from the usual shock of unrecognition that comes with an off-the-shelf sports league—the monikers give off the same glitchy parallel-universe vibe the Washington Sentinels and Dallas Ropers threw off in “The Replacements” (and the latter always made us think of Norman Fell)—the XFL’s video treatment is pretty damn spiffy. Watch that St. Louis Battlehawks clip (“Their mission: create chaos... Their mandate: win at all costs”) and tell us you don’t want to fight a bird with a giant sword or join the Air Force. The three greatest XFL logos by far are: a) the DC Defenders badge, which whether intentional or not, serves a visual callback to the first Bad Brains record; b) the New York Guardians gargoyle, which is basically a... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-23 19:19:00 UTC ]
AT&T is now part of Harry Potter lore as the first brand to ink a sponsorship deal with the new augmented reality game about the wizarding world. AT&T stores are incorporated into the landscape of the game, called “Harry Potter: Wizards Unite,” which is by Niantic, the creator of... Continue reading at Advertising Age
[ Advertising Age | 2019-06-21 21:00:51 UTC ]
More news stories like this
An astonishing 91% of right-leaning Americans have lost faith in the media, according to a study from the Reuters Institute of Digital News and the University of Oxford. Rasmus Kleis Nielsen from the Reuters Institute for the Study of Journalism explained some of the key findings of the report,... Continue reading at AdWeek
[ AdWeek | 2019-06-20 11:00:53 UTC ]
More news stories like this
YouTube has introduced augmented reality into videos, providing a canvas for beauty bloggers to play with virtual makeup while also opening a new route for brands to hawk their products. On Tuesday, Google, which owns YouTube, announced the new augmented-reality feature, which enables “virtual... Continue reading at Advertising Age
[ Advertising Age | 2019-06-19 21:35:54 UTC ]
More news stories like this
CANNES, France--If you want to rent a yacht for client meetings, branded events or just a good, old-fashioned party in Cannes, it'll set you back about a quarter of a million dollars this week. As Adweek's Ronan Shields reported that's a relative bargain. Nielsen is back with its yacht this... Continue reading at AdWeek
[ AdWeek | 2019-06-19 20:19:28 UTC ]
More news stories like this
Guardian research shows that the top 100 illustrated children’s books last year showed growing marginalisation of female and minority ethnic charactersThe most popular picture books published in 2018 collectively present a white and male-dominated world to children, feature very few BAME (black,... Continue reading at The Guardian
[ The Guardian | 2019-06-13 05:00:18 UTC ]
More news stories like this
It can't have escaped your attention that -- in the US at least -- holiday season is just around the corner. With Thanksgiving comes Black Friday and other sales, and Google is getting in on the action with a series of discounts in the Play Store. There are great savings to be made on games and... Continue reading at Betanews
[ Betanews | 2018-11-21 00:00:00 UTC ]
More news stories like this
Amazon’s Kindles are among the best ways to read without lugging around physical copies of all your favorite books and magazines, and if you’re looking to try one for yourself, today's your lucky day—our favorite e-reader, the Kindle Paperwhite, is on sale now for $90, its lowest price since... Continue reading at PC World
[ PC World | 2018-05-23 00:00:00 UTC ]
More news stories like this
Mention “pop science” in China and one blockbuster comes to mind: The Magic School Bus. It has remained the #1 children’s title since its launch in 2010, with online retailer Dangdang selling nearly half a million copies in an average year. On Singles’ Day—which is the equivalent of Black Friday... Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
More news stories like this
Booksellers were pleased with the start of the official holiday shopping season following strong sales on Black Friday and Small Business Saturday. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-01 00:00:00 UTC ]
More news stories like this
Snapchat is selling its new Promoted Story ads, which debuted on Black Friday, for $250,000, according to some advertisers.The premium price reflects the fact that the format gives brands their own channel inside the media nerve center of Snapchat, and the ad unit goes to every user in the... Continue reading at Advertising Age
[ Advertising Age | 2017-11-30 00:00:00 UTC ]
More news stories like this
Food52, a site known for its recipes, community and carefully selected products, wants people to eat thoughtfully and live joyfully. In order to accomplish that, the content and the commerce halves of the company must work together. Black Friday, Cyber Weekend and other holiday sales represent... Continue reading at AdWeek
[ AdWeek | 2017-11-28 00:00:00 UTC ]
More news stories like this
Amazon UK said Black Friday this year was its busiest day ever, as it sold around 86 items per second. Continue reading at The Bookseller
[ The Bookseller | 2015-12-01 00:00:00 UTC ]
More news stories like this
Also this week, hiccuping through the Australian national anthem, Jeff Bezos is joining the space race, and a Jane Austen classic gets the zombie treatmentWith Thanksgiving over for another year and the heartwarming American tradition of Black Friday upon us, let’s start this week’s roundup with... Continue reading at The Guardian
[ The Guardian | 2015-11-27 00:00:00 UTC ]
More news stories like this
For any brands still looking to do some holiday shopping, Facebook is making a list of people whose attentions they might want to buy.Starting on Thanksgiving and running through New Year's Day, Facebook and its photo-sharing app Instagram will let brands target ads to people who publish posts... Continue reading at Advertising Age
[ Advertising Age | 2015-11-20 00:00:00 UTC ]
More news stories like this
Bookshops are gearing up to hold the first Civilised Saturday, with events and discounts to attract people into stores cited as the "antithesis to Black Friday". Continue reading at The Bookseller
[ The Bookseller | 2015-11-16 00:00:00 UTC ]
More news stories like this
Well, July 15th is behind us and Amazon's promise of deals bigger than Black Friday. If you were looking for Christmas in July, did you get it? I wasn't that impressed with the selection of Lightning Deals and exclusives, but perhaps you were. Or not. My purchase, and call me crazy (some... Continue reading at Betanews
[ Betanews | 2015-07-16 00:00:00 UTC ]
More news stories like this
Amazon is launching Prime Day, "a new global shopping event, offering more deals than Black Friday", open solely to members of its Prime service. The first such day will be held on Wednesday 15th July and will offer customers in the UK, US, Spain, Japan, Italy, Germany, France, Canada and... Continue reading at The Bookseller
[ The Bookseller | 2015-07-07 00:00:00 UTC ]
More news stories like this
What effect did Super Thursday have on book sales, and how well did eight leading retailers and pundits fare in predicting the top titles of the year?• Readers turn over a new leaf as celebrity sales stutter• ‘Amazon-free’ Christmas campaign diverts reported £5m worth of sales from online... Continue reading at The Guardian
[ The Guardian | 2014-12-24 00:00:00 UTC ]
More news stories like this
Barnes & Noble will be offering 500,000 copies of signed works by major authors to kick off the holiday shopping season. But will it be enough? Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-11-26 00:00:00 UTC ]
More news stories like this
Barnes & Noble's Nook unit didn't have its greatest quarter. The $160 million in revenue the new Microsoft-backed spin off raked in was slightly better than last year's $152 million, but still a significant drop from $220 million. In a sign of the growing ubiquity of e-readers however,... Continue reading at Engadget
[ Engadget | 2012-11-29 00:00:00 UTC ]
More news stories like this