With splashy logo reveal, the XFL steals some of the NFL’s thunder

Welcome to another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. Imagine Dragons    The XFL this week took the wraps off the names and logos of its eight franchises, and while the spring football league faces the usual obstacles to success, the hype videos that teed up the reveals had people talking about Vince McMahon’s reboot. More to the point, football fans were gabbing about the XFL just two weeks before the 2019 NFL season is set to kick off in Chicago. That’s something. If you missed Wednesday’s unveiling, you can check out the whole shooting match here. While the team branding suffers from the usual shock of unrecognition that comes with an off-the-shelf sports league—the monikers give off the same glitchy parallel-universe vibe the Washington Sentinels and Dallas Ropers threw off in “The Replacements” (and the latter always made us think of Norman Fell)—the XFL’s video treatment is pretty damn spiffy. Watch that St. Louis Battlehawks clip (“Their mission: create chaos... Their mandate: win at all costs”) and tell us you don’t want to fight a bird with a giant sword or join the Air Force. The three greatest XFL logos by far are: a) the DC Defenders badge, which whether intentional or not, serves a visual callback to the first Bad Brains record; b) the New York Guardians gargoyle, which is basically a... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-08-23 19:19:00 UTC ]
News tagged with: #black friday #jessica wohl #el paso #social disease #nielsen

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17-punt NFL Kickoff Game draws 22 million viewers

Thursday night’s NFL Kickoff Game wasn’t exactly one for the ages, but the 17-punt, 13-point defensive struggle between the Green Bay Packers and Chicago Bears still managed to scare up a three-year ratings high for NBC. According to Nielsen live-plus-same-day data, the Packers’ 10-3 win over... Continue reading at Advertising Age

[ Advertising Age | 2019-09-06 21:11:16 UTC ]
More news stories like this | News stories tagged with: #usual suspects #state farm #film studios #bought time #warner bros #real time #good place #nielsen


A year after facing steep declines, NFL ad pricing is on the rebound

Welcome to another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. Back in Black NFL ad pricing has rebounded after last year’s drop,... Continue reading at Advertising Age

[ Advertising Age | 2019-09-06 09:00:00 UTC ]
More news stories like this | News stories tagged with: #tail end #social disease #nielsen


Richard Schlagman Art Book Awards winners revealed

The winners of the Richard Schlagman Art Book Awards have been unveiled, with indie Phaidon Press among the winners.  Continue reading at The Bookseller

[ The Bookseller | 2019-09-06 03:35:10 UTC ]
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The Testaments to be adapted for Hulu TV show as audiobook actors revealed

Margaret Atwood’s much-anticipated new novel The Testaments will be turned into a TV show by Hulu and MGM, it has been revealed. Continue reading at The Bookseller

[ The Bookseller | 2019-09-04 06:45:47 UTC ]
More news stories like this | News stories tagged with: #margaret atwood #audiobook


Hilary Mantel's The Mirror & the Light cover revealed

The cover of Hilary Mantel’s eagerly-awaited final novel in her Thomas Cromwell trilogy, The Mirror & the Light, has been revealed featuring waves crashing through green swathes of forest-like greenery. Continue reading at The Bookseller

[ The Bookseller | 2019-09-04 02:52:28 UTC ]
More news stories like this | News stories tagged with: #hilary mantel #eagerly-awaited final


'Emily Doe' reveals true identity ahead of memoir on Brock Turner assault

The anonymous woman sexually assaulted by Stanford swimmer Brock Turner—and whose memoir will be published by Viking this month—has revealed her true identity as Chanel Miller. Continue reading at The Bookseller

[ The Bookseller | 2019-09-03 23:05:05 UTC ]
More news stories like this | News stories tagged with: #emily doe #true identity #chanel miller #memoir


Bookseller Children’s Conference full line-up revealed

The full programme for this year’s Bookseller Children’s Conference has been revealed, with a packed line-up including Catherine Bell, Cressida Cowell, Alice Burden and Jamila Metran. Continue reading at The Bookseller

[ The Bookseller | 2019-09-03 21:26:28 UTC ]
More news stories like this | News stories tagged with: #bookseller children #full programme #packed line- #cressida cowell


NFL joins TikTok and plans to help brands sponsor its content

The National Football League announced a new partnership with TikTok, including plans to sell ads together so brands can sponsor the league’s content and hashtags on the Chinese-made mobile video app. On Tuesday, the NFL unveiled an official TikTok account that accumulated almost 260,000 fans... Continue reading at Advertising Age

[ Advertising Age | 2019-09-03 17:42:40 UTC ]
More news stories like this | News stories tagged with: #younger audiences #live games #find success #fast growth #working closely #nielsen


Booker Prize shortlist revealed

The Booker Prize shortlist has been revealed with Margaret Atwood and Salman Rushdie in the running for the £50,000 prize.   Continue reading at The Bookseller

[ The Bookseller | 2019-09-03 10:45:33 UTC ]
More news stories like this | News stories tagged with: #margaret atwood #salman rushdie


Royal Society Science Book Prize 2019 shortlist revealed

The Royal Society Science Book Prize shortlist for 2019 has been revealed with nominations for indies Icon, Bloomsbury and Atlantic.  Continue reading at The Bookseller

[ The Bookseller | 2019-08-27 01:50:28 UTC ]
More news stories like this | News stories tagged with: #bloomsbury #book prize


Templar Illustration Prize 2019 shortlist revealed

Three Cambridge School of Art Children’s Book Illustration graduates Maria Coco, Paula White and Sally Walker are shortlisted for the second Templar Illustration Prize. Continue reading at The Bookseller

[ The Bookseller | 2019-08-21 06:53:23 UTC ]
More news stories like this | News stories tagged with: #paula white #children’s book


TV and radio plans revealed to mark publication of David Cameron's memoir

David Cameron will give a series of television and radio interviews to mark the publication of his autobiography, For the Record (William Collins), including John Humphrys' final "big" interview for the "Today" show next month. Continue reading at The Bookseller

[ The Bookseller | 2019-08-20 19:08:40 UTC ]
More news stories like this | News stories tagged with: #mark publication #david cameron #recordwilliam collins


Judges revealed for Harvill Secker Young Translator’s Prize

Foyles’ acting head of fiction Gary Michael and Harvill Secker editor Mikaela Pedlow will judge the 2019 Harvill Secker Young Translator’s Prize, alongside editor Nii Ayikwei Parkes and writer Sarah Ardizzone. Continue reading at The Bookseller

[ The Bookseller | 2019-08-19 00:26:23 UTC ]
More news stories like this | News stories tagged with: #judges revealed


BBC reveals plans for animated adaptation of Morpugo's Mimi and the Mountain Dragon

The BBC has revealed plans for a special 2D animated adaptation of Sir Michael Morpurgo’s children’s book Mimi and the Mountain Dragon. Continue reading at The Bookseller

[ The Bookseller | 2019-08-18 15:46:37 UTC ]
More news stories like this | News stories tagged with: #animated adaptation #revealed plans #children’s book


Obama reveals summer reads as Morrison, Whitehead, Chiang and Mantel top list

Barack Obama has revealed his summer reading list, including titles from Toni Morrison, Colson Whitehead, Ted Chiang and Hilary Mantel. Continue reading at The Bookseller

[ The Bookseller | 2019-08-15 11:40:17 UTC ]
More news stories like this | News stories tagged with: #toni morrison #colson whitehead #ted chiang #barack obama #including titles #hilary mantel


Ocean Vuong (and his mom) steal the show at the second biannual Asian American Literature Festival.

All photos courtesy of Hannah Colen. Held in Washington D.C., the Second-Annual Asian American Literature Festival took place this year at multiple locations including the Library of Congress, the Smithsonian Freer|Sackler Galleries, and kicked off at Franklin Park down the street from the Eaton... Continue reading at Literrary Hub

[ Literrary Hub | 2019-08-05 16:16:47 UTC ]
More news stories like this | News stories tagged with: #ocean vuong #photos courtesy #american literature


Edward Snowden memoir to reveal whistleblower’s secrets

In Permanent Record, the former spy will recount how his mass surveillance work eventually led him to make the biggest leak in historyAfter multiple books and films about his decision to leak the biggest cache of top-secret documents in history, whistleblower Edward Snowden is set to tell his... Continue reading at The Guardian

[ The Guardian | 2019-08-01 13:09:01 UTC ]
More news stories like this | News stories tagged with: #permanent record #edward snowden #memoir


Tramp Press reveals three-book list for 2020

Irish indie Tramp Press has acquired a three-book list for 2020 featuring new titles by Sara Baume, Doireann Ní Ghríofa and Jack Fennell. Continue reading at The Bookseller

[ The Bookseller | 2019-07-31 11:18:19 UTC ]
More news stories like this | News stories tagged with: #sara baume


Why the NFL and NCIS give CBS the edge in its DirecTV carriage fight

If you can find a bookie who’ll take some action on the latest pay-TV carriage dispute, bet everything you have that the stalemate between AT&T and CBS will end before the 2019 NFL season kicks off in September. Like Time Warner Cable before them, the phone company and its DirecTV subsidiary... Continue reading at Advertising Age

[ Advertising Age | 2019-07-22 20:52:00 UTC ]
More news stories like this | News stories tagged with: #lay claim #big brother #distribution deal #earnings report #time warner


Harry Potter and the Cursed Child behind the scenes book cover revealed

Little, Brown has revealed the cover for its behind the scenes book on hit play Harry Potter and the Cursed Child. Continue reading at The Bookseller

[ The Bookseller | 2019-07-17 22:49:55 UTC ]
More news stories like this | News stories tagged with: #cursed child #harry potter #book cover