Welcome to another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. Imagine Dragons The XFL this week took the wraps off the names and logos of its eight franchises, and while the spring football league faces the usual obstacles to success, the hype videos that teed up the reveals had people talking about Vince McMahon’s reboot. More to the point, football fans were gabbing about the XFL just two weeks before the 2019 NFL season is set to kick off in Chicago. That’s something. If you missed Wednesday’s unveiling, you can check out the whole shooting match here. While the team branding suffers from the usual shock of unrecognition that comes with an off-the-shelf sports league—the monikers give off the same glitchy parallel-universe vibe the Washington Sentinels and Dallas Ropers threw off in “The Replacements” (and the latter always made us think of Norman Fell)—the XFL’s video treatment is pretty damn spiffy. Watch that St. Louis Battlehawks clip (“Their mission: create chaos... Their mandate: win at all costs”) and tell us you don’t want to fight a bird with a giant sword or join the Air Force. The three greatest XFL logos by far are: a) the DC Defenders badge, which whether intentional or not, serves a visual callback to the first Bad Brains record; b) the New York Guardians gargoyle, which is basically a... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-23 19:19:00 UTC ]
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#black friday
#jessica wohl
#el paso
#social disease
#nielsen
Scholastic has announced the next instalment in Suzanne Collins’ The Hunger Games series will be called The Ballad of Songbirds and Snakes. Continue reading at The Bookseller
[ The Bookseller | 2019-10-03 15:14:24 UTC ]
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Jennifer Howard, Managing Director of Entertainment, Media, and Tech at Facebook, sits down with Ad Age Associate Publisher Heidi Waldusky to discuss how Facebook Watch is changing the way its 140 million daily users consume content—and how marketers can take advantage of it. A custom... Continue reading at Advertising Age
[ Advertising Age | 2019-10-02 19:52:00 UTC ]
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#facebook watch
#jennifer howard
#associate publisher
Philip Pullman officially launched The Secret Commonwealth to huge cheers at a sold-out Alexandra Palace last night, where the author appeared in conversation with journalist Zing Tsjeng on stage after readings from actors including Anne-Marie Duff and Niamh Cusack. Continue reading at The Bookseller
[ The Bookseller | 2019-10-02 18:20:42 UTC ]
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#secret commonwealth
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Bookshops have revealed their favourite books of 2019 with books by Michelle Obama, Max Porter and Greta Thunberg among the shortlisted titles for the Books Are My Bag Readers Awards. Continue reading at The Bookseller
[ The Bookseller | 2019-10-02 12:48:18 UTC ]
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#favourite books
#michelle obama
#max porter
#greta thunberg
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David Mitchell read from his new novel at a Sceptre Salon storytelling event last night, which also featured an exclusive extract from Phoebe Waller-Bridge’s highly sought-after "Fleabag" book. Continue reading at The Bookseller
[ The Bookseller | 2019-10-02 10:01:54 UTC ]
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#exclusive extract
#phoebe waller-bridge
Bloomsbury Children’s will publish five new non-fiction titles in 2020, including three new books in the Fantastically Great Women series. Continue reading at The Bookseller
[ The Bookseller | 2019-09-30 04:13:51 UTC ]
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#bloomsbury children
#non-fiction titles
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In part 3 of "steal these screenwriting secrets," we delve into marketing and query letters. In other words, these are screenwriting secrets to steal after you write and specifically related to crafting killer query letters. The post Psst: Novelists – Steal These Screenwriting Secrets! Part 3... Continue reading at Writer's Digest
[ Writer's Digest | 2019-09-30 01:46:56 UTC ]
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#query letters
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Yellow Kite has revealed four new titles it has acquired for its 2020 list with a programme that covers the "emotional, physical and spiritual needs of our readers", according to publisher Liz Gough. Continue reading at The Bookseller
[ The Bookseller | 2019-09-25 19:17:39 UTC ]
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#yellow kite
The winners of the Faber Andlyn Prize for undiscovered BAME writers and illustrators have been revealed, with Sarah Christou and Simji Park taking the top illustration gong while the writing award went to Nadia Attia and Ayesha Braganza. Continue reading at The Bookseller
[ The Bookseller | 2019-09-24 21:43:16 UTC ]
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#writing award
Monoray is to launch an extensive publicity campaign to promote Jess Phillips MP’s new book. Continue reading at The Bookseller
[ The Bookseller | 2019-09-19 21:53:36 UTC ]
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#mark publication
A rough weekend for three of the NFL’s most celebrated old-school quarterbacks may have long-term implications for the league’s TV partners, as the loss of Ben Roethlisberger, Drew Brees and Eli Manning could cause a shakeup in the Nielsen ratings. No team poses more of a risk than the... Continue reading at Advertising Age
[ Advertising Age | 2019-09-18 21:56:19 UTC ]
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#tv turnout
#patrick mahomes
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John Englehardt’s use of the second-person perspective creates an aching immediacy. Continue reading at The Washington Post
[ The Washington Post | 2019-09-16 17:06:06 UTC ]
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#mass shooting
Six books are in the running for the £30,000 FT and McKinsey Business Book of the Year Award, with former winner Raghuram Rajan returning to the shortlist. Continue reading at The Bookseller
[ The Bookseller | 2019-09-16 07:08:32 UTC ]
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#book of the year
From his refuge in Russia, the wanted spy looks back on the controversy he caused Continue reading at The Economist
[ The Economist | 2019-09-13 04:00:00 UTC ]
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#edward snowden
#memoir reveals
#memoir
Margaret Atwood’s follow-up to The Handmaid’s Tale was subject of intense media scrutiny and—as its publisher and agent reveal—repeated hacking attacks and tight security processes. Continue reading at The Bookseller
[ The Bookseller | 2019-09-13 02:10:01 UTC ]
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#margaret atwood
Welcome to another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. The only game in town The NFL, its media partners and their... Continue reading at Advertising Age
[ Advertising Age | 2019-09-12 15:30:00 UTC ]
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#status quo
#bloomberg businessweek
#social disease
#nielsen
Amazon has revealed the third annual UK Kindle Storyteller Award shortlist after receiving more entries than ever before. Continue reading at The Bookseller
[ The Bookseller | 2019-09-12 14:05:43 UTC ]
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#kindle
Becoming Duchess Goldblatt, “a debut memoir and joyful romp,” will be published anonymously by the author behind the beloved Twitter account. The book tells two stories: that of how a writer deep in grief rebuilt a life worth living through the creation and embrace of her alter ego, and the... Continue reading at Literrary Hub
[ Literrary Hub | 2019-09-09 14:15:01 UTC ]
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#duchess goldblatt
#debut memoir
#book tells
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Two Roads will head up Sir Billy Connolly’s first ever book publicity campaign for Tall Tales and Wee Stories. Continue reading at The Bookseller
[ The Bookseller | 2019-09-09 13:05:19 UTC ]
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#billy connolly
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Booksellers have voted for their 25 favourite poetry books from the last 25 years to mark the 25th anniversary of National Poetry Day—with work by Alice Oswald and Maya Angelou making the cut. Continue reading at The Bookseller
[ The Bookseller | 2019-09-08 15:11:46 UTC ]
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#alice oswald
#25th anniversary