Flipboard, the personalized magazine app, is known for its high–quality news and social content. With its elegant format and simple curation tools, the service has grown to 90 million users. Now, the company aims to open up that massive audience to a new, potentially lucrative vertical: e–commerce. Today, Flipboard unveiled its shopping experience, giving users the ability to follow magazines that curate products or even create their own. Just as users could take advantage of Flipboard to keep up with their social feeds or to stay on top of political or tech news, they'll now have the option of browsing through a whole category of shopping magazines––like a Sears catalog for the iPad era, continuously updated and tailored to your tastes. Flipboard's shopping vertical works the same way as it does for news. Publishers, brands, and users can pull together products from around the web with the click of a button, and instantly create their own glossy, digital shopping magazine on Flipboard. See a lovely scarf for sale on a boutique website? Just use Flipboard's bookmarking tool to automatically add it to your Flipboard magazine devoted, say, to winter style. Followers leafing through your collection can easily purchase the item through Flipboard with just a few clicks. At launch, Flipboard's editors are working to curate a set of shopping magazines. The company has also partnered with brands such as Banana Republic and eBay, as well as celebrities like chef Daniel Boulud... Continue reading at 'Fast Company'
[ Fast Company | 2013-11-11 00:00:00 UTC ]
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Literary periodical The London Magazine is launching a new literary award for debuts in partnership with law firm Collyer Bristow. Continue reading at The Bookseller
[ The Bookseller | 2018-05-22 00:00:00 UTC ]
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The newly created team's mandate is to prove to brands that advertising on Hearst properties delivers business outcomes. The post Hearst Magazines Digital Media is launching a 20-person data studio appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-15 00:00:00 UTC ]
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Sharmaine Lovegrove has launched an online magazine dedicated to Caribbean literature. Continue reading at The Bookseller
[ The Bookseller | 2018-04-24 00:00:00 UTC ]
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The Wing, a women's-only social club and co-working space with locations in Manhattan, is the latest brand beloved by millennials to embrace the printed word. Launching this week, No Man's Land is a bi-annual print magazine created by The Wing with an editorial team including writers and... Continue reading at AdWeek
[ AdWeek | 2017-11-13 00:00:00 UTC ]
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Some publishers show more pop-ups, autoplay ads and content recommendation ads to flyby readers. The post Some publishers give Facebook and Google visitors a worse user experience appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-05 00:00:00 UTC ]
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This week’s Rundown has reports from the Digiday Publishing Summit and the trenches of Advertising Week. The post The Rundown: Publishers confront a user-experience crisis appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-09-27 00:00:00 UTC ]
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Digital media means user experience often is compromised for aggressive monetization tactics. We took a temperature check to find the biggest issues. The post Top publishing execs say interstitial ads are the worst user experience trade-off appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-08-02 00:00:00 UTC ]
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The Pioneer Woman Magazine is Ree Drummond’s latest project. The post Hearst, Scripps Team Up for Another TV-Inspired Magazine Launch appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-06-07 00:00:00 UTC ]
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The Minneapolis magazine can be found as both a newspaper insert and on newsstands. The post Star Tribune Launches Quarterly Print Magazine appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-04-20 00:00:00 UTC ]
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A pair of Wellington women with a combined 25 years experience in the children's book world are getting ready to share their passion with a wider audience. Continue reading at Stuff
[ Stuff | 2017-02-05 00:00:00 UTC ]
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An independent press in Maine has found a way around reduced book coverage in newspapers and magazines by starting its own glossy magazine, which will be inserted in area newspapers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-05 00:00:00 UTC ]
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Good Housekeeping's December issue Hearst may be a 129-year-old media company, but even it's planning for a Jetsons-like future when news will be consumed through voice-controlled technology. The New York-based company has quietly launched a 10-person group called the Native and Emerging... Continue reading at AdWeek
[ AdWeek | 2016-12-02 00:00:00 UTC ]
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Christian Baesler on the latest in a string of digital launches, and what's next for Bauer Xcel Media. The post Bauer Launches Digital U.S. Edition of Empire Magazine appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-11-15 00:00:00 UTC ]
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"Fixer Upper" stars Joanna and Chip Gaines release The Magnolia Journal today. The post With an Audience in Hand, Meredith Launches a Newsstand Magazine appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-10-12 00:00:00 UTC ]
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A longtime seatmate on the Northeast Corridor, Arrive magazine leaves the station. The post Amtrak to Launch New National Magazine appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-07-25 00:00:00 UTC ]
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Swedish book chain Pocket Shop has opened its first UK store, offering 25% off titles. Continue reading at The Bookseller
[ The Bookseller | 2016-07-22 00:00:00 UTC ]
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The rise of multiple platforms and screen sizes, along with the scary adoption of ad blocking, has publishers obsessing over user experience. Publishers including Mic, The Atlantic and Slate are hiring UX specialists while putting testing on steroids. Beyond ad blocking, the hope is that a... Continue reading at Digiday
[ Digiday | 2016-07-18 00:00:00 UTC ]
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Northern European bookshop chain Pocket Shop is to open its first UK branch in Birmingham Airport this July. Continue reading at The Bookseller
[ The Bookseller | 2016-06-30 00:00:00 UTC ]
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J-14 Decorate and Star-tastic Coloring Book hit newsstands July 18 with an initial run of 200,000 copies each. The post Bauer Launches New Pair of Pre-Teen Magazines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-14 00:00:00 UTC ]
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Inkworthy debuts with more than 450 publishers on board. The post The Magazine Channel Launches Reading App appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-03-16 00:00:00 UTC ]
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