With 90M Users, Flipboard Launches Shopping Magazine Experience

Flipboard, the personalized magazine app, is known for its high–quality news and social content. With its elegant format and simple curation tools, the service has grown to 90 million users. Now, the company aims to open up that massive audience to a new, potentially lucrative vertical: e–commerce. Today, Flipboard unveiled its shopping experience, giving users the ability to follow magazines that curate products or even create their own. Just as users could take advantage of Flipboard to keep up with their social feeds or to stay on top of political or tech news, they'll now have the option of browsing through a whole category of shopping magazines––like a Sears catalog for the iPad era, continuously updated and tailored to your tastes. Flipboard's shopping vertical works the same way as it does for news. Publishers, brands, and users can pull together products from around the web with the click of a button, and instantly create their own glossy, digital shopping magazine on Flipboard. See a lovely scarf for sale on a boutique website? Just use Flipboard's bookmarking tool to automatically add it to your Flipboard magazine devoted, say, to winter style. Followers leafing through your collection can easily purchase the item through Flipboard with just a few clicks. At launch, Flipboard's editors are working to curate a set of shopping magazines. The company has also partnered with brands such as Banana Republic and eBay, as well as celebrities like chef Daniel Boulud... Continue reading at 'Fast Company'

[ Fast Company | 2013-11-11 00:00:00 UTC ]
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