Will Facebook and Google really help drive subscriptions?

Google and Facebook are making a big show of demonstrating their interest in helping news publishers. The post Will Facebook and Google really help drive subscriptions? appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-07-05 00:00:00 UTC ]
News tagged with: #drive subscriptions #big show

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How one publisher is working around Facebook’s pre-roll ad ban

Publishers are ambivalent about uploading their video to Facebook’s native player, as the social network has yet to reveal how it will enable them to monetize that video. While most publishers are playing by the rules, one publisher isn’t waiting around, though. NewsBeat Social, a Portland,... Continue reading at Digiday

[ Digiday | 2015-04-30 00:00:00 UTC ]
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Charlie Hebdo row leads to Facebook fallout between Salman Rushdie and Francine Prose

Satanic Verses author refuses to back down after being accused of using ‘McCarthy era’ language in attack on six writers who withdrew from PEN gala over award to satirical magazineSalman Rushdie and Francine Prose have clashed publicly on Facebook over Charlie Hebdo, with the author of The... Continue reading at The Guardian

[ The Guardian | 2015-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #goodale freedom #recent memory


Why Uproxx is betting big on Facebook video (hint: 20 million views in a month)

Woven Digital, the publisher behind Uproxx, views Facebook as its primary video-distribution vehicle. It drew more than 20 million views across 10 videos in April, far more than on YouTube or its own site. While Facebook has yet to introduce a video ad product for publishers, Woven CEO Scott... Continue reading at Digiday

[ Digiday | 2015-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #month appeared #betting big #woven digital


Bluebird buys happiness book by Google's Mo

Pan Macmillan has pre-empted a book by the v.p. of business innovation at Google [X], the company behind Google Glass and the self-driving car. Carole Tonkinson bought UK and Commonwealth rights to Solve For Happy: Engineering Your Path to Uncovering the Joy Inside by Mo Gawdat, who likes to be... Continue reading at The Bookseller

[ The Bookseller | 2015-04-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google glass #pan macmillan #self-driving car #julian alexander #inkwell management


What Two Media Outlets Think of Facebook and Its Relationship With the Industry

Facebook drives 25 per cent of all social referrals online, and its algorithm changes can boost or blast a publishers' figures almost overnight.   The social network is also reportedly in talks with news outlets inluding the New York Times a ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-04-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media outlets


Google donates $213m to help European journalists adapt to digital landscape

Google says it will give European publishers €150 million (NZ$213.6 million) to help them adapt to the challenge of selling news online. Continue reading at Stuff

[ Stuff | 2015-04-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital landscape


Apocalypse never: Facebook’s actually getting more predictable for publishers

Pundits have speculated for two years that the Facebook Apocalypse will arrive any day now. The newest roll-out may take several weeks to see completion. And data is still rolling in. But the battle for news feed space is competitive, and the reach of a typical fan will diminish over time as... Continue reading at Digiday

[ Digiday | 2015-04-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #organic reach #publishers appeared #successful publisher


Google aims to transform European newsrooms

Google will give €150 million (US$163 million) to European publishers and digital journalism startups in the next three years as part of a wider package that aims to support the news sector.The Internet giant has had a difficult relationship with publishers in many countries in Europe over using... Continue reading at PC World

[ PC World | 2015-04-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google aims #european publishers #news sector #internet giant #difficult relationship #dominant position #antitrust probe


Google Wants To Help European Newspapers Join The Digital Age

Google's new initiative will pay news outlets to dig into digital journalism.American tech companies have set their sights on the news business. A month after Facebook announced that it wants news outlets to publish content within Facebook, and a mere day after Snapchat poached acclaimed CNN... Continue reading at Fast Company

[ Fast Company | 2015-04-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook announced #digital age #digital journalism #news business #news outlets #publish content #journalism initiatives


Google admits mistakes with news outlets as it announces new partnership

The Digital News Initiative is likely to be seen as an attempt for Google to improve its image after recently being accused of anti-competitive behaviourGoogle is to admit to making mistakes in working with news organisations as it announces a new digital partnership with eight European... Continue reading at The Guardian

[ The Guardian | 2015-04-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital partnership #news outlets #news organisations #european publishers


How PopSugar went from zero to 14 mil. Facebook video views a month

PopSugar produces dozens of videos each week for its audience of millennial women, and then it tailors them for each distribution platform. The publisher posts longer videos on YouTube and on its own site, while Facebook gets more clips and flashy text graphics, because the platform autoplays... Continue reading at Digiday

[ Digiday | 2015-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #month appeared #millennial women #distribution platform #company --


Facebook Opens Branded Video Program on YouTube's Anniversary

On Thursday YouTube celebrated the 10th anniversary of the first video being uploaded to what would become the preeminent online video service. And Facebook crashed the party.Facebook announced on Thursday a branded-video program called Anthology that will have publishers and digital video... Continue reading at Advertising Age

[ Advertising Age | 2015-04-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #10th anniversary #facebook announced #vox media #creative shop


Google Builds a Data Platform That's the Last Piece of Its Ad Empire

Google is testing a new advertising product seen as the last piece it needs to complete its ad tech superstructure. The search giant is building a data management platform to help target ads and connect brands with people online more effectively, according to sources familiar with the plans. ... Continue reading at AdWeek

[ AdWeek | 2015-04-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magnifying glass


Facebook Tweaks Cause Concern Among Marketers, but Not Necessarily Panic

Facebook today unveiled changes to the way its news feed algorithm distributes page posts, giving more credence to posts by users' friends than from publishers. For instance, news articles with many likes and comments have typically appeared high up in users' news feeds, but that is being... Continue reading at AdWeek

[ AdWeek | 2015-04-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #menlo park #advertising program #evolve media #start paying #elite daily


Google's 'Mobilegeddon' Has Arrived for Sites That Aren't Mobile-Friendly

Every now and then Google tweaks its search algorithm in a way that uproots the online publishing ecosystem. It happened a few years ago when Google decided links to so-called content farms -- publishers that try to game Google's algorithm with keyword-laden headlines tied to content of... Continue reading at Advertising Age

[ Advertising Age | 2015-04-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #search giant #significant impact #search results


Publishers take ad-targeting cues for Facebook posts

Facebook's tentacles are reaching deeper into the publishing ecosystem. One of its newest tools, interest targeting, lets publishers target their content on Facebook to fans of niche communities like sports or TV shows. The tool is showing results for publishers like The New York Times, which is... Continue reading at Digiday

[ Digiday | 2015-04-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing ecosystem #tv shows #critics argue


Is Facebook Trying to Edge Out YouTube?

On April 30, Popsugar will announce a daily show called Popsugar Rush at its Digital Content NewFronts presentation. But rather than have viewers catch the program on its women's lifestyle channel on YouTube, they'll be directed to Facebook where it will run exclusively for 24 hours. "In every... Continue reading at AdWeek

[ AdWeek | 2015-04-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #universal mccann #media director #starcom mediavest #autoplay feature


Scribd Subscription Adds Penguin Random Audiobooks

Penguin Random House will offer its audiobooks, though not its ebook titles, via the Scribd subscription service. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook titles


Ignoring subscription imperils sales

Publishers risk losing sales and “consigning themselves to the past” if they ignore subscription services, providers have warned. Speaking to The Bookseller Daily, subscription companies Scribd, Blloon, Mofibo and Bookmate have moved to counter recent criticism of the model. Continue reading at The Bookseller

[ The Bookseller | 2015-04-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookseller daily


Facebook–Times Partnership Affirmed by Magazine Editor Jake Silverstein

The New York Times has kept mum about a March 23 report in its pages that suggested that the Times, among other news organizations, was in talks with Facebook about hosting some of its journalism on the social media platform.   "The Tim ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-04-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news organizations