Today, video is recognized as the most important medium for viewer engagement. Despite a competitive environment publishers still are aware of the importance of engaging audiences via video. From building trust in the content to gaining internal confidence in a video strategy, here are a few challenges to be aware of. Sponsored by vizrt. The post Why video is still the best investment for digital publishers appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2019-02-20 00:00:00 UTC ]
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It is obvious that publishing is in the midst of a cataclysm. If we can summarize this upheaval in just one line, it would be that publishing is moving from circulation and readership metrics to an engagement metric. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-02 00:00:00 UTC ]
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Today, the evolution of cloud technology has erased all doubts that kept publishers from adopting cloud in their digital transformation strategy. They have realized the benefits of cloud for creation and delivery of digital products such as ebooks across multiple device platforms, workflow... Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-02 00:00:00 UTC ]
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Technology by itself does not produce compelling digital and e-learning solutions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-11 00:00:00 UTC ]
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Some 25,000 attendees from more than 120 countries are expected at the 2016 London Book Fair (April 12–14), and while this year’s fair will be underscored by the 400th birthday of William Shakespeare, the focus on the show floor will firmly be on the future. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-11 00:00:00 UTC ]
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What is going on with ebooks? The decline in trade ebook sales in the U.S. is certainly one of the big questions hanging over the publishing industry as publishers gather for the 2016 London Book Fair. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-11 00:00:00 UTC ]
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Video advertising is a bright spot for many online publishers, which is why they’re increasingly experimenting with ways to get as much video as possible in front of their audiences. One recent tactic: using “sticky&rdq ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-12-15 00:00:00 UTC ]
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Yale’s summer publishing course is entering its third year. The course offers publishing professionals an opportunity to learn industry strategies for expanding a brand’s scope and monetizing digital products. Continue reading at Folio Magazine
[ Folio Magazine | 2012-04-10 00:00:00 UTC ]
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Self-publishing an essay through Amazon is a reminder of the benefits of a traditional publishing house. Continue reading at The Atlantic
[ The Atlantic | 2012-03-02 00:00:00 UTC ]
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With four decades of experience in publishing and part of the Guest of Honor Philippines team at Frankfurt Book Fair 2025, Karina Bolasco talks about Filipino publishing. Sponsored. By Hannah Johnson | @HannahSJohnson n a video discussion with Publishing Perspectives, Filipino publisher Karina... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-10-14 11:00:55 UTC ]
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Sales of digital audio were up well into double digits in the month, helping to boost July sales by 18% over 2023 at publishers that report to AAP's BookStat program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-08 04:00:00 UTC ]
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Now that we’re at the midway point of 2024, let’s look back at five of the top stories that defined H1. Continue reading at Digiday
[ Digiday | 2024-07-04 04:01:00 UTC ]
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Adapt, adopt, assimilate—that is the way digital solutions vendors are going about making technologies, new and proven, work for them and their publishing clients. This method also applies to their stance on three hot industry topics: accessibility, artificial intelligence, and automation.... Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-21 04:00:00 UTC ]
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Dan Seaman, vp, product, Viafoura Despite attempts to change how media produces news content over the years, only some of these experiments have produced lasting outcomes. When publishers shifted from print to digital, they mostly retained the storytelling formats and content based on print... Continue reading at Digiday
[ Digiday | 2024-06-11 13:58:51 UTC ]
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Rachel Brooks, associate director of business marketing, global, Spotify Digital media consumers seamlessly transition from audio to video throughout their day — listening to a favorite playlist during a workout or commute, then tuning into video content when relaxing in front of screens at the... Continue reading at Digiday
[ Digiday | 2023-12-14 15:56:06 UTC ]
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Shachar Orren, co-founder and Chief Marketing Officer, EX.CO In recent years, Meta, TikTok, Twitch and even Pinterest have encouraged digital publishers to create vertical content to adhere to their platforms’ standards for engagement driven by our vertical mobile device screens. In response,... Continue reading at Digiday
[ Digiday | 2023-10-24 13:02:04 UTC ]
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Media execs took stage at the Digiday Publishing Summit to discuss the growing importance of ROI in ad campaigns this year. Continue reading at Digiday
[ Digiday | 2023-09-22 04:01:00 UTC ]
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It was a hot summer of activity within the digital media space as publishers experimented with new technology, rode the social media rollercoaster and looked for ways to offset the hits to ad revenue. Continue reading at Digiday
[ Digiday | 2023-08-31 04:01:00 UTC ]
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As linear television viewership continues to decline, advertisers' appetite for reaching live audiences has only grown in proportion. To capitalize on this opportunity and tap into lucrative video budgets, publishers including Cond? Nast, Penske Media Corp. (PMC) and Overtime have all recently... Continue reading at AdWeek
[ AdWeek | 2023-07-12 00:00:00 UTC ]
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In addition to preparing television and sponsored ads, Kraft has also taken an interest in digital OOH and social media displays to account for how consumer shopping habits have changed. Continue reading at Digiday
[ Digiday | 2023-05-22 04:01:00 UTC ]
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The digital media company Cond? Nast unveiled a slate of new video offerings, ad products and experiential franchises at its NewFronts presentation this morning in The Spiral at Hudson Yards, furthering its embrace of business lines that extend beyond its core editorial product. Speaking to a... Continue reading at AdWeek
[ AdWeek | 2023-05-04 14:15:00 UTC ]
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