Today, video is recognized as the most important medium for viewer engagement. Despite a competitive environment publishers still are aware of the importance of engaging audiences via video. From building trust in the content to gaining internal confidence in a video strategy, here are a few challenges to be aware of. Sponsored by vizrt. The post Why video is still the best investment for digital publishers appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2019-02-20 00:00:00 UTC ]
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Layoffs are not a new trend in the industry. They've become so frequent at both digital and print publishers that the news of new rounds of cuts is almost unsurprising. But not all publishers are feeling the pressures to cut staff when budgets get tighter and revenue streams become shallow.... Continue reading at Folio Magazine
[ Folio Magazine | 2019-04-05 00:00:00 UTC ]
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Until a few years ago, online education of any sort was most often associated with digital degree mills and dubious promises of graduating college from the comfort of your own bedroom and pajamas. A new generation of students, however, has been exposed to digital learning throughout their... Continue reading at Folio Magazine
[ Folio Magazine | 2019-03-29 00:00:00 UTC ]
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Publishers including Vox Media, Business Insider and theSkimm will use Apple News+ to test things that will develop their own consumer revenue operations. The post ‘Grand experiment’: Digital publishers see Apple News+ as a testbed, not savior appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-03-27 00:00:00 UTC ]
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The Troy-based independent game developer Velan Studios has teamed up with one of the giants of the video game industry. Velan announced Tuesday that Electronic Arts Inc. will be the publisher for its first original game for consoles, PCs, and mobile. The studio also said it will be adding 40... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-03-26 00:00:00 UTC ]
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The Content Blockchain project, a collaborative effort among three companies, includes the development of the ISCC, an identifier of content in a decentralized ledger environment. The post Content Blockchain Project Wins One of Germany’s Digital Publishing Awards appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-03-25 00:00:00 UTC ]
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Publishers in the new Facebook-funded program include BuzzFeed, Conde Nast and Viacom. The post Facebook is paying 12 publishers for Watch shows starring video creators appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-03-12 00:00:00 UTC ]
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Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!Ben Lerer has a message for digital publishers: Stop blaming the big, bad duopoly for eating your homework. Continue reading at AdAge.com Continue reading at Advertising Age
[ Advertising Age | 2019-02-28 00:00:00 UTC ]
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To avoid brand-safety issues, agencies are increasingly buying premium publisher audiences directly on YouTube. The post YouTube’s brand-safety woes give publishers a boost in selling video ads directly appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-02-25 00:00:00 UTC ]
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Facebook is still paying for Facebook Watch shows. But the company is increasingly talking about Watch content that can be supported entirely by sharing ad revenue. The post Video Briefing: Beware, Facebook Watch publishers, the subsidies will not last appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-02-20 00:00:00 UTC ]
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Time Warner Investments was one of the most prominent backers of publishing, video and advertising technology companies. The post WarnerMedia shuts investment arm that backed Mic, Mashable and other digital media startups appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-01-25 00:00:00 UTC ]
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"We generated revenue from brands. If content was so important, you’d think we would be trying harder to please publishers." The post ‘Publishers were always a second priority’: Confessions of a former Facebook exec on the platform’s struggles with video appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-01-18 00:00:00 UTC ]
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Union inroads into media have many observers predicting a better long-term future for beleaguered newsroom employees. The post Rise in union activity is clashing with digital publishing’s business struggles appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-12-17 00:00:00 UTC ]
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Writers and editors at Slate have voted nearly unanimously to green-light a strike, escalating tensions between the digital publication and its newly unionized employees.Slate's editorial employees authorized the potential strike by a vote of 52 to 1, according to a spokesman for the Writers... Continue reading at Advertising Age
[ Advertising Age | 2018-12-12 00:00:00 UTC ]
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First Media decided to join Snapchat after the platform no longer required publishers to share only exclusive content. The post Viral publisher First Media joins Snapchat with repurposed Facebook video appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-12-10 00:00:00 UTC ]
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BuzzFeed CEO Jonah Peretti floated the idea of a merger between big digital publishing companies. Here's how a merger could -- but ultimately won't -- help. The post Video Briefing: The pros and cons of a digital media merger appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-11-28 00:00:00 UTC ]
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Facebook lifted a ban on cannabis companies surfacing in search results, but weed publishers still struggle to gain awareness on the network. The post ‘There’s nothing easy about social’: Weed publishers try to work around digital hurdles appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-10-24 00:00:00 UTC ]
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It's been a remarkable year for journalism and storytelling, as legacy media outlets continue to find their new identities in this rapidly evolving digital era. Others have had to nimbly reimagine themselves after being acquired by new owners, all while strategizing for the future with new... Continue reading at AdWeek
[ AdWeek | 2018-10-15 00:00:00 UTC ]
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Last year, for the first time ever, more money was spent advertising online than on traditional television. So why are digital publishers still struggling? Sponsored by Rumble. The post This classic economic theory could save the digital publishing business appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-09-13 00:00:00 UTC ]
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Forty-six percent of European publishers say the benefit of distributing videos to social platforms is building larger audiences. The post Digiday Research: European publishers use distributed video for audience generation over revenue appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-09-07 00:00:00 UTC ]
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The independent tech review site has made big hires from Facebook and Wirecutter to grow its presence in live video, commerce and events. The post Digital Trends, a rare profitable and growing independent publisher, looks to expand appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-09-04 00:00:00 UTC ]
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