Woven Digital, the publisher behind Uproxx, views Facebook as its primary video-distribution vehicle. It drew more than 20 million views across 10 videos in April, far more than on YouTube or its own site. While Facebook has yet to introduce a video ad product for publishers, Woven CEO Scott Grimes expects Facebook video “will become highly profitable sooner rather than later.” The post Why Uproxx is betting big on Facebook video (hint: 20 million views in a month) appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-04-30 00:00:00 UTC ]
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While Facebook makes headlines for cooking up new initiatives with publishers, the actual traffic it’s sending those publishers has fallen sharply. Referral traffic (desktop + mobile) to the top 30 Facebook publishers (as defined by ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-11-09 00:00:00 UTC ]
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Many things have changed in the two-decade life of independent publisher Counterpoint Press. Its mission, however, hasn't: "Publish books that matter." Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-06 00:00:00 UTC ]
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When it comes to competing for digital ad dollars, it's hard for publishers to beat the ad-targeting prowess of Facebook and Google. E-commerce company Skimlinks is trying to level the playing field by selling audience buying behavior data that it collects from its publisher clients. Among the... Continue reading at Digiday
[ Digiday | 2015-11-05 00:00:00 UTC ]
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Tribune Publishing Co., the owners of the Los Angeles Times, offered $3 million to fund Freedom Communication Inc.’s bankruptcy case during the newspaper publisher’s first bankruptcy hearing Wednesday. A lawyer for the ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-11-04 00:00:00 UTC ]
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Welcome to NaNoWriMo! MG Leonard (who wrote her first book Beetle Boy in six months, one hour a day) has tips on how to do it. And it starts with writing EVERY SINGLE DAY NaNoWriMo stands for National Novel Writing Month, and takes place every November. It’s for anyone thinking about writing a... Continue reading at The Guardian
[ The Guardian | 2015-11-03 00:00:00 UTC ]
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Facebook officially rolled out Instant Articles to all iPhone users last Tuesday, allowing media companies to publish content directly to the social network instead of driving users back to their own properties. The launch raises questions abo ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-29 00:00:00 UTC ]
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"The dispiriting feeling that...the entire industry is stacked against the author." Douglas Wight isn't the first to respond by creating an imprint of his own, of course. Indie bestseller Barbara Freethy self-publishes as Fog City Publishing, which has a trade imprint for bookstores, Hyde Street... Continue reading at The Bookseller
[ The Bookseller | 2015-10-29 00:00:00 UTC ]
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While most publishers are trying to figure out how to get video shorter to distribute on platforms like Facebook and Snapchat, The Economist is betting on a long-form approach. Its 4-month-old, 10-person video division, called The Economist Fi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-28 00:00:00 UTC ]
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Revenue at Bloomsbury Publishing rose 13% in the six months ended August 31, 2015 compared to the same period a year ago, but pretax profit dipped to £342,000 from £509,000. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-27 00:00:00 UTC ]
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Execs from Cornelsen Schulverlage, Scholastic India, Capstone's myON, and Microsoft Education share thoughts about various edtech business models. The post 4 Views of Evolving Edtech Business Models appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-27 00:00:00 UTC ]
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Milkweed Editions is celebrating its 35th anniversary by completing a highly successful fund-raising effort. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-23 00:00:00 UTC ]
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In May, Facebook started testing its Instant Articles feature, allowing select news publishers to publish full stories directly on Facebook’s mobile apps. Today, Facebook announced that it had started rolling out Instant Articles to everyone using Facebook’s iOS app. Because Instant Articles can... Continue reading at PC World
[ PC World | 2015-10-20 00:00:00 UTC ]
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HarperCollins imprint 4th Estate is to launch RE4DINGS, a new video series featuring authors reading extracts of their work. Continue reading at The Bookseller
[ The Bookseller | 2015-10-20 00:00:00 UTC ]
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As Amazon invests $10 million its translation project, Susan Bernofsky ask if Amazon is turning translation into a 'glorified form of self-publishing.' The post Amazon Commits $10 Million to Translations, Prompting Questions appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-19 00:00:00 UTC ]
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Brands are just starting to play with Facebook's full-screen mobile ads, but Wendy's social marketers already seem to be having lots of fun with the new format. The fast-food chain is running a campaign that uses a combination of photos, videos and GIFs to show how each layer of its hamburgers... Continue reading at AdWeek
[ AdWeek | 2015-10-19 00:00:00 UTC ]
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Facebook is moving into YouTube’s turf, and that could be good for video publishers. Facebook announced earlier this week that it’s testing a new video section on its mobile app, which would ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-16 00:00:00 UTC ]
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Timed to coincide with Spirit Day, Facebook's Research and Data Science division has published a report outlining how increasing numbers of US users that identify as lesbian, gay, bi or transexual have come out on the social network this year. "Not... Continue reading at Engadget
[ Engadget | 2015-10-16 00:00:00 UTC ]
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Publishers are in danger of becoming dumb content in the smart pipes of platforms like Facebook and Twitter. The quest for smoother user experience seems to pose actually visiting a publisher’s site as friction. With content consumption bei ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-16 00:00:00 UTC ]
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With the Frankfurt Book Fair now well underway, and still no big book in sight, there was another dizzying round of deal-making that has left fair-goers tracking an ever-growing list of books gaining buzz. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-15 00:00:00 UTC ]
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Meet Sarah Jane Gunter today, Wednesday, 3 p.m. Frankfurt Book Fair In a move that answers a constant question both from independent authors and from publishers, AmazonCrossing has announced that it now is accepting submissions. Continue reading at The Bookseller
[ The Bookseller | 2015-10-14 00:00:00 UTC ]
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