With competition from Netflix and a host of new digital video providers, the television industry has undergone seismic changes over the last five years. But one thing has remained constant: TV is still by far the most effective advertising medium. That's the finding of a new study Turner Broadcasting and Horizon Media partnered on with marketing-analytics company MarketShare, which meta-analyzed thousands of marketing optimizations used by major advertisers from 2009 to 2014. MarketShare's analysis found that TV advertising effectiveness has remained steady during that time period and outperforms digital and offline channels at driving key performance metrics like sales and new accounts. The study also showed that networks' premium digital video delivered higher than average returns when compared with short-form video content from nonpremium publishers. Among the study's key findings: MarketShare analyzed advertising performance across industry and media outlets like television, online display, paid search, print and radio advertising and found that TV has the highest efficiency at achieving key performance indicators, or KPIs, like sales and new accounts. When comparing performance at similar spending levels, TV averaged four times the sales lift of digital. TV has maintained its effectiveness at driving advertiser KPIs over the last five years. In a study using data from a luxury automaker, TV was the only medium to maintain its effectiveness (a 1.5 percent... Continue reading at 'AdWeek'
[ AdWeek | 2015-06-09 00:00:00 UTC ]
News tagged with:
#companies involved
#eye opening
#streaming service
#latest addition
#high level
From The Forsyth Saga to Game of Thrones, The Man in the High Tower and The Handmaid's Tale, books have provided the inspiration for some of television's most memorable shows. Continue reading at Stuff
[ Stuff | 2018-04-23 00:00:00 UTC ]
More news stories like this |
Cheddar, Tastemade and The Young Turks Network are prepping linear channels for YouTube's live TV service, sources say. The post YouTube TV eyes new linear channels from digital publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-04-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#digital publishers
Author Neil Gaiman and script writer Akiva Goldsman are teaming up to adapt Mervyn Peake’s Gormenghast series for television, according to Deadline. Continue reading at The Bookseller
[ The Bookseller | 2018-04-05 00:00:00 UTC ]
More news stories like this |
Century Films has optioned screen rights to Penny Joelson’s YA novel about a mute girl with cerebral palsy who knows the identity of a murderer. Continue reading at The Bookseller
[ The Bookseller | 2018-03-27 00:00:00 UTC ]
More news stories like this |
Hachette Children’s Group has sold Enid Blyton into a 42nd language and is “on track” to hit 50 languages in two years’ time. Continue reading at The Bookseller
[ The Bookseller | 2018-03-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#hachette children
The former American household staple is riding high thanks to new ownership, and a new focus on TV across all platforms. The post TV Guide Magazine Is Still Here, and Is Doing Just Fine appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-03-15 00:00:00 UTC ]
More news stories like this |
Leah Middleton, agent at Aitken Alexander, is joining Marjacq Scripts Ltd to take on a role as its in-house film and TV agent, starting at the end of March. Continue reading at The Bookseller
[ The Bookseller | 2018-03-10 00:00:00 UTC ]
More news stories like this |
Mitchell Beazley has acquired a television tie-in to ITV's "Eat Shop Save" authored by the show's presenter, medicinal chef Dale Pinnock. Continue reading at The Bookseller
[ The Bookseller | 2018-03-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#mitchell beazley
Terry Pratchett's City Watch series, an eight-strong subset of the late author's 41 Discworld books, is being adapted by BBC Studios for a new television series called "The Watch". Continue reading at The Bookseller
[ The Bookseller | 2018-03-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#bbc studios
#late author
#terry pratchett
#tv series
Richard Johnson is stepping down as group chief executive of Bonnier Publishing with immediate effect, after nine years in the role. He is being replaced by Jim Zetterlund, current chief operating officer and chief financial officer of Bonnier Books in Sweden. Continue reading at The Bookseller
[ The Bookseller | 2018-02-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#bonnier books
#jim zetterlund
#bonnier publishing
#richard johnson
Usborne has bought a new middle grade title by Matt Brown, a DJ, TV presenter and the author of the Compton Valance series. Continue reading at The Bookseller
[ The Bookseller | 2018-02-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#tv presenter
Ebury is publishing the official TV tie-in to BBC One's new 2018 cookery show, Britain’s Best Cook. Continue reading at The Bookseller
[ The Bookseller | 2018-02-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#publish britain
We spoke with cartoonist Luke Pearson about the new Netflix original show, inspired by his Hildafolk graphic novel series, which will air in fall 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#tv alert
"Facebook is aggressively turning the dial against [brands and publishers]." The post News UK to advertisers: Run your Facebook ads on our sites appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#news uk
#facebook ads
You will not read many author interviews or book reviews on this blog unless a book is something special. Jonathan Abrams’ “All the Pieces Matter: The Inside Story of The Wire” is something special. Abrams, a senior writer who who covers the NBA for Bleacher Report, is a superb sports reporter.... Continue reading at Baltimore Sun
[ Baltimore Sun | 2018-02-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#bleacher report
#senior writer
#author interviews
#inside story
#book reviews
The production company behind the ITV series "Vera" and BBC1's "Shetland" has acquired exclusive television rights to Black Tudors: The Untold Story (Oneworld) by Miranda Kaufmann. Continue reading at The Bookseller
[ The Bookseller | 2018-02-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#itv series
#production company
#tv drama
#miranda kaufmann
It's that time of year again: TV networks and digital publishers will begin making their annual pitches to media buyers and marketers in an arms race to snag dollars for next season.Viacom-owned Nickelodeon will kick things off in March, followed by Hallmark Channel parent Crown Media.... Continue reading at Advertising Age
[ Advertising Age | 2018-02-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#fourth quarter
#conde nast
One of the world's largest advertisers is threatening to pull its ads from social sites such as Facebook and YouTube if the tech companies don't do more to minimize divisive content on their platforms. Unilever's chief marketing officer, Keith Weed, will call on Silicon Valley on Monday to better... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-02-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#silicon valley
#social sites
#largest advertisers
SUNDAY Coverage of the “2018 Winter Olympics” in PyeongChang, South Korea continues throughout this week and the next. Various times, NBC, CNBC, NBC Sports Network and USA I, Tania: The six-part docu-series “The Radical Story of Patty Hearst” retells the 1970s-era tale of the heiress turned... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-02-10 00:00:00 UTC ]
More news stories like this |
Newsweek Media Group's chairman and finance director have resigned from their roles at the company. Newsweek Media Group (formerly IBT Media)--which owns Newsweek, International Business Times and other digital media properties--confirmed in a memo to staff on Thursday that Etienne Uzac and... Continue reading at AdWeek
[ AdWeek | 2018-02-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#finance director
#previous day