With competition from Netflix and a host of new digital video providers, the television industry has undergone seismic changes over the last five years. But one thing has remained constant: TV is still by far the most effective advertising medium. That's the finding of a new study Turner Broadcasting and Horizon Media partnered on with marketing-analytics company MarketShare, which meta-analyzed thousands of marketing optimizations used by major advertisers from 2009 to 2014. MarketShare's analysis found that TV advertising effectiveness has remained steady during that time period and outperforms digital and offline channels at driving key performance metrics like sales and new accounts. The study also showed that networks' premium digital video delivered higher than average returns when compared with short-form video content from nonpremium publishers. Among the study's key findings: MarketShare analyzed advertising performance across industry and media outlets like television, online display, paid search, print and radio advertising and found that TV has the highest efficiency at achieving key performance indicators, or KPIs, like sales and new accounts. When comparing performance at similar spending levels, TV averaged four times the sales lift of digital. TV has maintained its effectiveness at driving advertiser KPIs over the last five years. In a study using data from a luxury automaker, TV was the only medium to maintain its effectiveness (a 1.5 percent... Continue reading at 'AdWeek'
[ AdWeek | 2015-06-09 00:00:00 UTC ]
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Facebook announced Wednesday that it has invented, well, television.The social network finally revealed the details behind a new video hub that it had been developing for months. It has been in talks with publishers and networks to deliver new shows and a revamped video section to host the... Continue reading at Advertising Age
[ Advertising Age | 2017-08-10 00:00:00 UTC ]
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The Handmaid’s Tale has leapfrogged Paula Hawkins’ Into the Water to claim the Monthly E-Book Ranking top spot for June. Continue reading at The Bookseller
[ The Bookseller | 2017-08-01 00:00:00 UTC ]
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The summer 2018-slated Great American Read is an eight-part TV series that will explore the power of books in American society. The show will culminate with a list of the top 10 books ever written, according to the general public. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-31 00:00:00 UTC ]
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SnappyTV allows publishers to share TV clips across Twitter, Facebook and other platforms. Twitter is replacing it with a tool that only works for Twitter. The post Twitter plans to shut down SnappyTV in favor of new TV-clipping tool appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-07-25 00:00:00 UTC ]
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Simon James Green’s YA debut, Noah Can’t Even, has been optioned for TV by Urban Myth Films. Continue reading at The Bookseller
[ The Bookseller | 2017-07-21 00:00:00 UTC ]
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Peter Ackroyd’s latest non-fiction Queer City (Chatto and Windus), looking at London through the history and experiences of its gay population, has been optioned by Two Halves Pictures for television. Continue reading at The Bookseller
[ The Bookseller | 2017-07-01 00:00:00 UTC ]
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Instagram last week introduced a clearer way for users to determine when posts by influencers or publishers are the result of commercial relationships with the businesses they are posting about. The Facebook-owned app said users will see demarcations that read "paid partnership with" on such... Continue reading at AdWeek
[ AdWeek | 2017-06-21 00:00:00 UTC ]
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Facebook wants users to "lean back." No, that's not the sequel to Sheryl Sandberg's book "Lean In"; it's how people watch TV, unlike the way they scroll through the News Feed.For months, Facebook has been talking to its biggest media and publishing partners to introduce TV-worthy programming to... Continue reading at Advertising Age
[ Advertising Age | 2017-06-20 00:00:00 UTC ]
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Natalie Dye’s debut novel about the sinking of the Arandora Star ship during World War Two, killing 865 people, has been optioned for television. Continue reading at The Bookseller
[ The Bookseller | 2017-06-17 00:00:00 UTC ]
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The Google-Facebook duopoly has proved to be less than perfect. Google's video platform, YouTube, has struggled to provide brand safety, and Facebook is still recovering--PR-wise, at least--from its late 2016 measurement woes. TrustX, a programmatic platform announced last September that... Continue reading at AdWeek
[ AdWeek | 2017-06-15 00:00:00 UTC ]
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Brands advertising on Facebook will soon have more control over where their ads appear. The social network is rolling out several tools aimed at providing more transparency before campaigns go live. The latest additions, announced today, will provide advertisers with a list of publishers up... Continue reading at AdWeek
[ AdWeek | 2017-06-14 00:00:00 UTC ]
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Before Sachsgate felled his career, Wossy was top of the chatshow tree. Now he makes do with Gino D’Acampo while Graham Norton entertains Tom CruiseBack at the end of March, Graham Norton staged a live version of his chatshow for Comic Relief. One of the many guests on his extended sofa that... Continue reading at The Guardian
[ The Guardian | 2017-06-12 00:00:00 UTC ]
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US film and TV producer Louise Goodsill has optioned Frances Hardinge's award-winning novel The Lie Tree (Pan Macmillan Children’s Books). Continue reading at The Bookseller
[ The Bookseller | 2017-06-10 00:00:00 UTC ]
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Telecoms giant is right to stop relying on social media titans to stop its adverts appearing next to inappropriate contentAbout time too: a major advertiser has become so frustrated with Facebook and Google’s limp attempts to police the content they publish that it has taken matters into its own... Continue reading at The Guardian
[ The Guardian | 2017-06-07 00:00:00 UTC ]
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Eleventh Hour Films (EHF) has optioned the screen rights to Anthony Horowitz’s Alex Rider novels (Walker Books). Continue reading at The Bookseller
[ The Bookseller | 2017-06-01 00:00:00 UTC ]
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Margaret Atwood’s 1985 novel rockets to number one on Amazon after Channel 4 begins airing series starring Elisabeth MossThe Handmaid’s Tale, the 1985 novel by Margaret Atwood envisaging a hellish dystopia where the US is ruled by an ultra-far-right regime that treats women as chattels, has... Continue reading at The Guardian
[ The Guardian | 2017-05-29 00:00:00 UTC ]
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Faber publisher Hannah Griffiths reveals why she moved to entertainment giant All3Media. Continue reading at The Bookseller
[ The Bookseller | 2017-05-27 00:00:00 UTC ]
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Simon Sebag Montefiore’s Jerusalem (Weidenfeld & Nicolson) is set to be adapted for the screen after Lionsgate Television UK bought rights to the non-fiction work. Continue reading at The Bookseller
[ The Bookseller | 2017-05-13 00:00:00 UTC ]
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After two Hollywood failures, 2000AD’s British publisher Rebellion is planning ‘one of the most expensive TV shows the UK has ever seen’ with Mega-City OneAfter two attempts to bring classic British comic character Judge Dredd to the big screen, the publishers of 2000AD have decided that the... Continue reading at The Guardian
[ The Guardian | 2017-05-11 00:00:00 UTC ]
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