A longtime print magazine sales executive may not be the obvious choice to run ad sales for a digital video network aimed at millennial women. But that's the choice StyleHaul has made with the appointment of former Meredith exec Dick Porter as its cheif revenue officer. He fills a position that's been vacant since Alison Kennedy left in April.StyleHaul CEO Stephanie Horbaczewski said she saw parallels between Mr. Porter's experience at Meredith, the publisher of magazine brands including Better Homes & Gardens and Ladies' Home Journal, and the business StyleHaul is building as it tries to sell brands on executions beyond run-of-the-mill ads. "The really big publishing houses have had to evolve and iterate their practices to become more complex offerings, which is actually a lot similar to us, but at scale," she said.Print magazines have a long history of selling brands on more than just traditional ad pages: They also sell advertorials, forerunners of so-called "native" ads on sites like BuzzFeed and branded videos on YouTube. And those branded videos happen to be where StyleHaul primarily focuses its ad sales efforts. YouTube's sales team sells the pre-roll ads running before StyleHaul's videos, typically taking a 45% cut of the revenue, while StyleHaul sells videos that incorporate a brand and don't require sharing the take with YouTube. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-08-26 00:00:00 UTC ]
News tagged with:
#print magazines
#long history
Another prototype from DoCoMo aimed at Nihon's commuters, the i beam concept tablet forgoes any touch at all, allowing the user (once they're at the specified 'sweet spot') to navigate around apps and screens using your eyes. Two sensors along the bottom edge of the tablet track both of your... Continue reading at Engadget
[ Engadget | 2012-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#web browser
#reader app
#heavily involved
Nine months into the year, one media trend seems clear: titles may come and go, but magazines made from paper-and-ink are sticking around. Publishers launched 155 magazines in the first three quarters of 2012, among them Fairchild Publications' men's fashion quarterly M and northeast... Continue reading at Crains New York
[ Crains New York | 2012-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#alternative weekly
Amazon's Kindle Paperwhite technology is in high demand, and the online retailer wants consumers to know how it works. The company has released a new video explainer. Kindle Paperwhite, which Amazon introduced earlier this month, has generated strong interest. Consider this: Amazon’s... Continue reading at PC World
[ PC World | 2012-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ink display
#barnes noble
Award-winning newspaper publisher Arthur Sulzberger Sr, who led the New York Times for three decades, dies at 86 after a long illness. Continue reading at BBC News
[ BBC News | 2012-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#long illness
The social video firm Sharethrough wants to help brands run video ads that don't look like video ads. The company, which claims to be able to help advertisers get their ads viewed all over the Web through placements within editorial content rather than paid ad placements (like pre-rolls), has... Continue reading at AdWeek
[ AdWeek | 2012-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#including titles
#target audience
#thought catalog
#$40 million
Barnes & Noble Nook is ramping up its digital media offerings with a new video-download and rental service. Continue reading at AllThingsD
[ AllThingsD | 2012-09-25 00:00:00 UTC ]
More news stories like this |
A new survey found that more than 70 percent of parents still prefer print books to the iPad when it comes to reading to children. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#survey found
Already the world’s largest global trade exhibition for the news publishing and media industry, the World Publishing Expo is expanding the conferences and seminars that accompany the event, making it even more attractive for the thousands o ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-09-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#news publishing
#media industry
Joining a growing list of services that offer real-time video chat capabilities, Shindig is a recently launched platform that authors and publishers can use to replicate the book tour experience online. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#growing list
Dr. Seuss, meet Harry Potter. Barbara Marcus, the former president of children's book publishing at Scholastic—the U.S. home of the Hogwarts wizard—has been named president and publisher of Random House Children's Books. The world's largest children's house publishes The Cat in the Hat and every... Continue reading at Crains New York
[ Crains New York | 2012-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#advisory board
#rapid change
#reaching readers
#hunger games
#huge opportunity
Singularity & Co aims to rescue near-extinct 20th century sci-fi titles to ensure they still exist in the next one. Established from a Kickstarter campaign, the small team has already digitized and published A Plunge Into Space and The Torch, both with new cover art, while its third title... Continue reading at Engadget
[ Engadget | 2012-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#cover art
#ars technica
#reviving interest
#email thiscomments
The "spectacular" publishing success of the Fifty Shades trilogy has driven record half... Continue reading at The Bookseller
[ The Bookseller | 2012-08-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing success
HarperCollins UK c.e.o. Victoria Barnsley has predicted that half her company’s revenue... Continue reading at The Bookseller
[ The Bookseller | 2012-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#victoria barnsley
#harpercollins uk
The newspaper business’s reliance on the industrial machine of printing and distributing is often understated. It’s a delicate ecosystem that can have a real effect on publisher margins – as the fluctuation in newsprint ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#increased competition
#marketing spend
#bad news
#print media
News Corporation is parting company with chief digital officer Jonathan Miller at the end of September, ahead of the separation of its publishing and entertainment business. Continue reading at Media Week
[ Media Week | 2012-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#news corporation
#entertainment business
Hot Key Books has hired Amy Orringer as digital coordinator as the children's publisher... Continue reading at The Bookseller
[ The Bookseller | 2012-08-22 00:00:00 UTC ]
More news stories like this |
vjoon, a leading provider of cross-media publishing solutions and global reseller of Adobe® Digital Publishing Suite, announced today that Vechernyaya Moskva, one of the most popular Moscow newspapers with a rich heritage, was re-launched suc ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#leading provider
#announced today
Takeaway: It’s a reality that digital publishing continues to rule the day, as it should, and, while the printed companion platform will be there, it will be published less than daily, perhaps only on weekends. Another US newspaper, this t ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-08-10 00:00:00 UTC ]
More news stories like this |
Ingram Content Group has announced a new “standard color” pricing model for print-on-demand technology that has reduced costs by roughly two-thirds, making color POD an economical publishing option for the first time. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#print-on-demand technology
HarperCollins UK has described its annual performance as "strong", despite the... Continue reading at The Bookseller
[ The Bookseller | 2012-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#e-book revenue
#harpercollins uk