Tom Fleming, senior vice president of acquisition, Adstra Digital media has forever altered the ad industry by creating new ways of reaching and engaging consumers. For a long time, digital advertising has stood separate from older offline tactics in terms of execution, organization, funding and expectations. However, these lines are blurring. Leaps in technology and […] Continue reading at 'Digiday'
[ Digiday | 2024-06-26 13:42:23 UTC ]
A major shakeout is coming to the digital media space as downward pricing pressure squeezes out some players. Shane Smith, chief executive and co-founder of Vice Media, said the problem is so severe that only digital publishers who are able to ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-08 00:00:00 UTC ]
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The ad industry is looking into whether it has potential legal remedies against ad blockers in the U.S., but the issue is already playing out in German courts -- in favor of the blockers.The regional court in Cologne ruled this week, for example, in favor of Adblock Plus and Eyeo, the company... Continue reading at Advertising Age
[ Advertising Age | 2015-09-30 00:00:00 UTC ]
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Apple drives changes in behaviour like nobody else. What might the key announcements from the event mean for the ad industry?Like many Apple events before it, September’s event didn’t introduce any new technologies or products, but that’s not to say what was announced isn’t worth... Continue reading at The Guardian
[ The Guardian | 2015-09-22 00:00:00 UTC ]
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"I know what it means to be a slave, both physically and emotionally. I was physically free when I crossed that river, but I was emotionally enslaved for a long time after that. Now, for the first time, I own myself.” Twenty-one-year-old North Korean defector Yeonmi Park is telling me, via Skype... Continue reading at The Bookseller
[ The Bookseller | 2015-09-05 00:00:00 UTC ]
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Free content on the web can only survive if consumers stop using ad blocking software but advertisers need to stop their ‘pay and spray’ approachThe sale of the Financial Times marked an important milestone in traditional media continuing it transformation into the digital world. Many... Continue reading at The Guardian
[ The Guardian | 2015-08-10 00:00:00 UTC ]
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Premium publishers have been pushing the idea of selling ads based on attention time, saying that the longer people spend on a site, the more value there is for advertisers. But some ad buyers aren’t biting. Too few publishers are selling this way. For some advertisers, the goal isn’t to be in... Continue reading at Digiday
[ Digiday | 2015-07-10 00:00:00 UTC ]
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Traditional media companies will continue to feel a financial squeeze over the next four years, as flat or declining revenues are expected at magazine and newspaper publishers even as they post gains in digital advertising and subscriptions, a new report shows.Consumer magazine revenue will be... Continue reading at Advertising Age
[ Advertising Age | 2015-06-03 00:00:00 UTC ]
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The $4.4bn purchase by the US telecoms giant will help overcome the ad industry’s biggest problem Verizon buying AOL wasn’t the last deal we in agency land ever expected, but to most it’s come as a bit of a shock. It feels to me more like Apple buying Beats, than Comcast trying to merge with... Continue reading at The Guardian
[ The Guardian | 2015-05-14 00:00:00 UTC ]
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L'Oréal has evidently found a video advertising vendor in Mediabong it's very high on. Mediabong—which is announcing a $5 million Series B round of funding today—said it achieved a 90 percent "video-through rate" for L'Oréal in a recent five-week ad campaign across various publishers.... Continue reading at AdWeek
[ AdWeek | 2015-05-13 00:00:00 UTC ]
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Club Bertelsmann, Germanys first — and for a long time very successful — book club finally closed its last two retail stores on March 31st 2015. The post Final Shutdown: Club Bertelsmann Closes Remaining Stores appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-06 00:00:00 UTC ]
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The bestselling young adult author wrote her first published novel on a BlackBerry while commuting. Now she has a fan base ardent enough to complain about the way she ended one bookLauren Oliver, a bestselling young adult writer whose latest book, Vanishing Girls, was published in the US last... Continue reading at The Guardian
[ The Guardian | 2015-03-19 00:00:00 UTC ]
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Penguin has acquired the memoir of young transgender activist Paris Lees. The book, which is as yet untitled, is “an original literary endeavour throwing light on feminism, sexuality, upbringing and class”, said the publisher. Helen Conford, publishing director at Penguin Press, acquired the... Continue reading at The Bookseller
[ The Bookseller | 2015-01-08 00:00:00 UTC ]
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Publishers have been in the direct-to-consumer sales business for some time now, offering titles online, through direct mail, and at book fairs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-14 00:00:00 UTC ]
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It's not a shocker that print ad revenue has fallen while the pile of dimes from digital advertising has been growing. Continue reading at Folio Magazine
[ Folio Magazine | 2014-10-15 00:00:00 UTC ]
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Specs Who Maria Bartiromo Claim to fame: Global markets editor, Fox Business Network; host of Opening Bell With Maria Bartiromo on Fox Business (weekdays at 9 a.m. ET) and Sunday Morning Futures With Maria Bartiromo on Fox News (Sundays at 10 a.m. ET) Base New York What’s the first information... Continue reading at AdWeek
[ AdWeek | 2014-09-16 00:00:00 UTC ]
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Buoyed by marketers' growing interest in Hispanic millennials as consumers and trendsetters, the Hispanic media market continues to outpace overall growth in the U.S. ad industry. Ad Age's eleventh-annual Hispanic Fact Pack, distributed with the July 28 issue of the magazine, includes... Continue reading at Advertising Age
[ Advertising Age | 2014-07-29 00:00:00 UTC ]
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Kraft, Nike, Target and Walmart are trialing new video technology that makes ads interactive. In the case of Kraft, a 15-second clip comes with pop-up information on the brand and its products. As the video runs, a click over one of the frames pulls up a pastry recipe or product details for... Continue reading at AdWeek
[ AdWeek | 2014-07-03 00:00:00 UTC ]
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Specs Who Harry Hamlin Age 62 Accomplishments Emmy-nominated actor on AMC’s Mad Men (Sundays at 10/9c); appearing in the upcoming film Shiva and May Base Los Angeles What’s the first information you consume in the morning? I am really old school. The first thing I do is read the Los Angeles... Continue reading at AdWeek
[ AdWeek | 2014-05-16 00:00:00 UTC ]
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Norwegian author of The Bookseller of Kabul turns her attention home for 'the hardest book I have ever written'The award-winning Norwegian journalist Åsne Seierstad, best known for her account of an Afghan family living under the Taliban, The Bookseller of Kabul, has turned her attention to a... Continue reading at The Guardian
[ The Guardian | 2014-02-07 00:00:00 UTC ]
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