Why the lines between digital advertising and direct mail are blurring

Tom Fleming, senior vice president of acquisition, Adstra Digital media has forever altered the ad industry by creating new ways of reaching and engaging consumers.  For a long time, digital advertising has stood separate from older offline tactics in terms of execution, organization, funding and expectations. However, these lines are blurring. Leaps in technology and […] Continue reading at 'Digiday'

[ Digiday | 2024-06-26 13:42:23 UTC ]

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Allison & Busby buys two from Eriksson

Written By: Charlotte Williams Publication Date: Fri, 19/08/2011 - 10:20 Allison & Busby has acquired two books by Swedish crime-writer Kjell Eriksson, both featuring his series' heroine Inspector Ann Lindell. Publishing director Susie Dunlop bought UK and Commonwealth rights, excluding... Continue reading at The Bookseller

[ The Bookseller | 2011-08-19 00:00:00 UTC ]
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The Atlantic Says Digital Up 42 Percent, Print Up 9 Percent in 2Q

After posting its first profit in decades in 2010, The Atlantic says it continues to see gains in 2011, with digital advertising up 42 percent and print advertising revenue up 9 percent in the second quarter, compared to the same period last year. Digital advertising is also up 23 percent for... Continue reading at Folio Magazine

[ Folio Magazine | 2011-07-26 00:00:00 UTC ]
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