Why the lines between digital advertising and direct mail are blurring

Tom Fleming, senior vice president of acquisition, Adstra Digital media has forever altered the ad industry by creating new ways of reaching and engaging consumers. For a long time, digital advertising has stood separate from older offline tactics in terms of execution, organization, funding and expectations. However, these lines are blurring. Leaps in technology and […] Continue reading at 'Digiday'

[ Digiday | 2024-06-26 13:42:23 UTC ]

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[ AdWeek | 2012-08-20 00:00:00 UTC ]
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Allison & Busby buys two from Eriksson

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The Atlantic Says Digital Up 42 Percent, Print Up 9 Percent in 2Q

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