Tom Fleming, senior vice president of acquisition, Adstra Digital media has forever altered the ad industry by creating new ways of reaching and engaging consumers. For a long time, digital advertising has stood separate from older offline tactics in terms of execution, organization, funding and expectations. However, these lines are blurring. Leaps in technology and […] Continue reading at 'Digiday'
[ Digiday | 2024-06-26 13:42:23 UTC ]
“You think you’ve known someone for a long time,” a character in one of Jenny Bhatt’s short stories says of her Indian colleague shortly after he’s shot dead by a white man in a bar. “Maybe he never really took to us. Never really became one of us.” Turn by turn, each of his white […] The post... Continue reading at Electric Literature
[ Electric Literature | 2020-10-13 11:00:00 UTC ]
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YouTube, Spotify, podcasts or TikTok may be digital, but they are decidedly warmer than, say, search-engine optimisation. Continue reading at Media Week
[ Media Week | 2020-10-12 09:21:30 UTC ]
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Ashley Deibert, CMO, Piano The world of digital advertising is undergoing a paradigm shift. Even before Google pulls the final plug on third-party cookies in 2022, brands will be challenged to rethink their targeting and ad strategies. The demise of third-party cookies promises to accelerate the... Continue reading at Digiday
[ Digiday | 2020-10-08 01:00:00 UTC ]
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This year’s Digiday Technology Awards recognized the tech companies driving the digital media industry forward. Pioneers in the space spearheaded everything from marketing and advertising to personalization and subscriptions. The post Vox Media, Productsup and Zephr join this year’s Digiday... Continue reading at Digiday
[ Digiday | 2020-10-06 18:30:44 UTC ]
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After reporting success with a similar scheme in the US, Havas Media Group wants to make it easier for UK advertisers to buy digital media that targets underrepresented audiences. Continue reading at Media Week
[ Media Week | 2020-09-21 15:04:05 UTC ]
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Fans of “Jonathan Strange & Mr Norrell” have waited a long time for Clarke’s second novel. Continue reading at The Washington Post
[ The Washington Post | 2020-09-08 16:23:45 UTC ]
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As the founder and CEO of digital media investment bank Luma Partners LLC, Terence Kawaja is a problem solver by nature. But earlier this summer, as Kawaja watched his news feed, he found himself hearing about problems that left him at a loss. He read about the killing of George Floyd and police... Continue reading at AdWeek
[ AdWeek | 2020-09-03 12:30:00 UTC ]
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Seven months into the novel coronavirus pandemic in the U.S., ad buyers are still entering the market with uncertainty. Spending on traditional offline media is expected to be slashed by almost a third, although this could be offset by the continued rise in digital media investment by... Continue reading at AdWeek
[ AdWeek | 2020-09-02 14:20:11 UTC ]
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Campaign will have a "large paid traditional and digital media component" including TV, radio and out of home ads, document states. Continue reading at Media Week
[ Media Week | 2020-09-02 14:20:09 UTC ]
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Over the last five years, a number of U.S. digital media darlings journeyed to the U.K. and beyond, fuelled by venture-capital funding with sights set on global expansion. The post ‘Not enough money to go around’: US digital-media publishers curb international expansion appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-08-26 04:01:12 UTC ]
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Some of the world's largest brands are spending more on programmatic advertising, just as the practice is set to become much harder. Members of the World Federation of Advertisers (WFA) are directing 41% of their digital media budgets to programmatic channels, up from 16% in 2016. Exact figures... Continue reading at AdWeek
[ AdWeek | 2020-08-20 15:32:30 UTC ]
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For years, Penny Muse Abernathy—the Knight Chair in Journalism and Digital Media Economics at the UNC Hussman School of Journalism—has been studying the disintegration of journalism’s traditional business model, mapping losses of physical newsrooms across the United States. The current financial... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-08-19 12:57:27 UTC ]
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The year after I graduated from college, my parents got divorced. I took it rather badly. (Picture me crumpled on the floor of a Barnes & Noble, sobbing.) I’d been holding things together for a very long time, and then, with little warning, I couldn’t anymore. So I sought the assistance of a... Continue reading at Literrary Hub
[ Literrary Hub | 2020-08-19 08:48:35 UTC ]
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In the midst of threats of having its operations severely hamstrung by the administration of President Donald Trump and speculation about new ownership, TikTok kicked off its largest ad campaign in the U.S. to date. "It Starts on TikTok" is a global multichannel campaign encompassing television,... Continue reading at AdWeek
[ AdWeek | 2020-08-18 17:00:00 UTC ]
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Launching a digital media company looking to take over the role of local newspapers is a tricky undertaking, even without calculating a looming recession. The post ‘This is not your grandfather’s Patch’: Lookout Local wants to be the modern local news of Santa Cruz appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-08-17 04:01:53 UTC ]
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Apple Daily founder and pro-democracy activist returns to office following arrest under national security lawThe Hong Kong pro-democracy figure and media mogul Jimmy Lai received a hero’s welcome as he returned to his newspaper after being arrested on allegations of foreign collusion, while... Continue reading at The Guardian
[ The Guardian | 2020-08-12 09:31:31 UTC ]
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Interviews Richard van Leeuwen is a senior lecturer in Islamic studies at the University of Amsterdam. This year, he won the 2020 Sheikh Zayed Book Award in the Arabic Culture in Other Languages category for his book The Thousand and One Nights and... Continue reading at World Literature Today
[ World Literature Today | 2020-08-10 20:32:46 UTC ]
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For a long time, I felt like I had been failed by publishing. After a diagnosis of Aspergers Syndrome - now Autism Spectrum Disorder (or ASD) in 2015 - I set out to learn more about my new ‘label’, and what it meant to me. Recommendations included looking to TV, because characters such as... Continue reading at The Bookseller
[ The Bookseller | 2020-08-04 22:34:00 UTC ]
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"Meet the Snapchat Generation," Snap Inc.'s first-ever global business-to-business marketing campaign, is going live Monday across print, broadcast and digital media channels in the U.S., Canada and Australia. The campaign will be extended to the U.K. oh Aug. 17 and to the rest of Europe, as... Continue reading at AdWeek
[ AdWeek | 2020-08-03 04:00:52 UTC ]
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Chris Kane's job is to take a look at a brand's digital ad buys to see where there are overlaps that can be eliminated to improve the efficiency of the entire strategy. But in order to do that, brands have to understand exactly what they're buying through each exchange. Kane, founder and... Continue reading at AdWeek
[ AdWeek | 2020-07-29 21:03:28 UTC ]
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