Email newsletters are increasingly popular as a way for readers to cut through the online clutter. That trend has given rise to newsletters that are designed to be read entirely in email. These products, say publishers including Quartz and Ozy, are based on the counterintuitive idea that the end goal is not to get people to your site but to serve them the day’s news in an efficient manner. “Email is never going to be driving a vast quantity of uniques,” Quartz’s Gideon Lichfield said. The post Why some media newsletters aren’t designed for clicks appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-05-26 00:00:00 UTC ]
News tagged with:
#increasingly popular
The business news publisher Morning Brew, an Axel Springer property, launched its 10th newsletter Monday morning, a product called CFO Brew that aims to reach readers in strategic and corporate finance. The publisher has grown rapidly since selling a majority stake to Insider in October 2020... Continue reading at AdWeek
[ AdWeek | 2022-07-12 10:01:54 UTC ]
More news stories like this | News stories tagged with:
#reach readers
#grown rapidly
#majority stake
#$75 million
#news publisher
In the first of a planned series of webinars focusing on branding as a metaphor for modern times, the American Institute of Graphic Arts hosted a conversation aimed at illuminating how books have become recognizable brands. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-12 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#recognizable brands
#graphic design
#planned series
From Washington Post’s reporting of the company thwarting government probes to Germany’s Süddeutsche Zeitung on Uber’s ‘wild west’ tacticsMore than 180 journalists at 40 media outlets including the Guardian, Le Monde, the Washington Post and the BBC have collaborated on a series of investigative... Continue reading at The Guardian
[ The Guardian | 2022-07-11 05:29:40 UTC ]
More news stories like this | News stories tagged with:
#global media
#sddeutsche zeitung
#wild west
#le monde
#put pressure
In Deb Rogers's debut novel, a woman arrested for a petty crime tries to start over at a wild animal sanctuary. Continue reading at The Washington Post
[ The Washington Post | 2022-07-05 13:17:51 UTC ]
More news stories like this |
15 of the best hardcover book designs where there is something clever underneath the jacket.. Continue reading at Book Riot
[ Book Riot | 2022-07-01 10:32:00 UTC ]
More news stories like this |
"Tomorrow, and Tomorrow, and Tomorrow," by Gabrielle Zevin, is a novel about video game makers who came of age with Donkey Kong and fell in love. Continue reading at The Washington Post
[ The Washington Post | 2022-06-28 16:07:16 UTC ]
More news stories like this | News stories tagged with:
#gabrielle zevin
The science fiction author drew a standing ovation from the Ci10 audience as she discussed her childhood and start as a writer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-23 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#adults aren
#standing ovation
#science fiction
Zando has partnered with Crooked Media, the progressive media company founded in 2017 by former Barack Obama administration officials Jon Favreau, Jon Lovett, and Tommy Vietor, on a new books imprint, which has acquired a new novel by Lydia Kiesling. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-14 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#books imprint
#crooked media
#jon lovett
#tommy vietor
#lydia kiesling
Today, actress, producer and Web3 innovator, Mila Kunis and media entrepreneur and superhero creator, Sharad Devarajan announce the launch of a multi-platform global entertainment universe, Armored Kingdom Media, Inc. Co-founded by technologist Lindsey McInerney and producer and actress Lisa... Continue reading at AdWeek
[ AdWeek | 2022-06-10 15:35:00 UTC ]
More news stories like this | News stories tagged with:
#media company
#media entrepreneur
#comic book
Book sales in America's big cities are underperforming compared to those in smaller markets. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-03 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#book sales
#big cities
Vox Media announced Wednesday the launch of VM Connect, a rebranded and expanded version of the performance-marketing solution G9 Direct, which Vox Media inherited from Group Nine Media after it acquired the digital media company in February. As G9 Direct, the platform enabled brands to purchase... Continue reading at AdWeek
[ AdWeek | 2022-06-01 11:00:00 UTC ]
More news stories like this | News stories tagged with:
#expanded version
#digital media
Education ministry orders publisher to rectify illustrations of children deemed inappropriateChina’s education ministry has ordered a state-owned publisher to rectify a school textbook that went viral owing to what social media users described as “tragically ugly” and inappropriate depictions of... Continue reading at The Guardian
[ The Guardian | 2022-05-30 09:20:38 UTC ]
More news stories like this | News stories tagged with:
#education ministry
In this panel—scheduled for May 24, 3–4 p.m. ET, and moderated by Carlyn Robertson, marketing lead at BookBub—book marketing experts will discuss what’s changed in the world of digital advertising in the past year. Topics of discussion include how marketers can adapt as major ad platforms and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-16 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#panel—scheduled
#digital advertising
“Hillbilly Elegy,” a best-selling memoir that became a star-studded film, raised the profile of the onetime “Never Trump guy” who won an Ohio primary with the help of the former president. Continue reading at The New York Times
[ The New York Times | 2022-05-15 09:00:16 UTC ]
More news stories like this | News stories tagged with:
#hillbilly elegy
#best-selling memoir
#memoir
A lack of information from the federal government has forced some Ukrainians fleeing the war to turn to social media for help when they land at Toronto's Pearson Airport. Continue reading at CBC
[ CBC | 2022-05-12 09:00:00 UTC ]
More news stories like this | News stories tagged with:
#federal government
#pearson airport
#pearson
After a challenging 2021-22 upfront, buyers have higher hopes for this year's marketplace. But the 2022-23 upfront will be unlike any other, with at least one megamerger on the horizon, the continued erosion of linear ratings, and massive measurement upheaval as multiple media companies craft... Continue reading at AdWeek
[ AdWeek | 2022-05-11 14:10:39 UTC ]
More news stories like this | News stories tagged with:
#media buyers
#bouncing back
#nielsen
Jason Mayden’s new book breaks down design so simply that a child can get it, so your C-suite stands a chance, too. Jason Mayden has lived many lives. Starting as Nike’s first Black industrial design intern, he went on to become lead designer of the Jordan brand, launch his own children’s shoe... Continue reading at Fast Company
[ Fast Company | 2022-05-09 08:00:37 UTC ]
More news stories like this | News stories tagged with:
#book breaks
#required reading
#interim president
#children’s book
A competition in academic publishing design and an aggregation of content relative to Ukraine from the Association of University Presses. The post Academic Publishing: AUPresses’ 91 Design Winners and Ukraine Content appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-04-29 15:50:11 UTC ]
More news stories like this | News stories tagged with:
#university presses
#academic publishing
Today's release of Don Winslow's 'City on Fire' opens a social-media 'read-along' project for HarperCollins and Tandem Collective. The post Marketing: A Social Media ‘Read-Along’ With HarperCollins appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-04-26 19:29:53 UTC ]
More news stories like this | News stories tagged with:
#post marketing
#don winslow
#tandem collective
#harpercollins
Filmmakers, novelists and photographers, among others, also shape our collective memory, Richard Cohen writes. Continue reading at The Washington Post
[ The Washington Post | 2022-04-22 12:00:50 UTC ]
More news stories like this | News stories tagged with:
#collective memory
#novelists