Email newsletters are increasingly popular as a way for readers to cut through the online clutter. That trend has given rise to newsletters that are designed to be read entirely in email. These products, say publishers including Quartz and Ozy, are based on the counterintuitive idea that the end goal is not to get people to your site but to serve them the day’s news in an efficient manner. “Email is never going to be driving a vast quantity of uniques,” Quartz’s Gideon Lichfield said. The post Why some media newsletters aren’t designed for clicks appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-05-26 00:00:00 UTC ]
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Tech CEOs want us to believe that generative AI will benefit humanity. They are kidding themselvesInside the many debates swirling around the rapid rollout of so-called artificial intelligence, there is a relatively obscure skirmish focused on the choice of the word “hallucinate”.This is the... Continue reading at The Guardian
[ The Guardian | 2023-05-08 08:02:01 UTC ]
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Rescue deal for publisher would wipe out existing shareholders, including James MurdochHow Vice and BuzzFeed fell to earthVice Media is nearing a deal to be bought out of bankruptcy by senior lenders in a process that will wipe out existing shareholders including James Murdoch.The Wall Street... Continue reading at The Guardian
[ The Guardian | 2023-05-05 16:21:38 UTC ]
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The New York City-based literary agency announced three new director-level promotions among several new hires and staff changes across the agency. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-04 04:00:00 UTC ]
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Plan comes amid waves of media layoffs and closures, including shuttering of BuzzFeed NewsVice, the global news publisher and TV company that was once valued at nearly $6bn (£5bn), is reportedly close to filing for bankruptcy.The company, whose assets include Vice News, Motherboard, Refinery29... Continue reading at The Guardian
[ The Guardian | 2023-05-02 14:10:53 UTC ]
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As part of a plan to cut 5% of its North American workforce force by June 30, HarperCollins has closed its Harper Design imprint this week, among other layoffs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-28 04:00:00 UTC ]
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Microsoft is taking its superb AI art / visual designer tool, Microsoft Designer, and opening it up to the general public today. The company is also publicizing its intelligent features: AI-generated captions and hashtags, new image formatting for social media, and AI-powered editing... Continue reading at PC World
[ PC World | 2023-04-27 17:06:28 UTC ]
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Ad world shares memories about Johnson's legacy from the early online publishing world to the creator economy. Continue reading at Advertising Age
[ Advertising Age | 2023-04-20 18:45:34 UTC ]
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Company denies breaking the law but agrees to pay $210,000 penalty imposed by Liquor & Gaming NSWFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastThe News Corp-backed wagering company Betr has been fined a... Continue reading at The Guardian
[ The Guardian | 2023-04-14 02:39:52 UTC ]
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Nicholas Greco, senior vice president, U.S. sales, Channel Factory The digital advertising industry is increasingly scrutinizing media wastage, and recent numbers highlight the extent of the issue. Next&Co’s annual Digital Media Wastage report revealed that $5.6 billion of digital ad spend... Continue reading at Digiday
[ Digiday | 2023-04-07 15:17:55 UTC ]
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WPP outfit merged with the UK's biggest media agency Mediacom earlier this year. Continue reading at Media Week
[ Media Week | 2023-03-26 21:50:25 UTC ]
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For writers at every stage, the publishing industry can feel inaccessible. There are so many steps between drafting a book and seeing it out in the world. Especially for debut hopefuls, it’s more than a little intimidating: how do we know what we don’t know? Meanwhile, those who’ve already... Continue reading at Electric Literature
[ Electric Literature | 2023-03-24 11:00:00 UTC ]
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The business news publisher Bloomberg Media has hired digital media executive Christine Cook as its first chief revenue officer, Adweek can exclusively report. The publisher had previously hired Keith A. Grossman, who left in 2019, as global chief revenue officer. Before him, Paul Caine held the... Continue reading at AdWeek
[ AdWeek | 2023-03-17 11:28:40 UTC ]
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It's the second time in about 16 months that the Mountain View digital media company said it would shut down. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2023-03-02 23:25:40 UTC ]
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A Hungarian book-to-animated-film project and a Canadian online platform for kids take Bologna's top Cross Media Award honors. The post Bologna Book Fair Names Cross Media Award Winners appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-02-16 14:17:21 UTC ]
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With their expressive type and bawdy illustrations, romance novels turned book covers into potent advertisements. The paperback pulp romance—birthed in the 1930s, but arguably at its height during the murky cultural soup of postwar America—exists at a unique intersection of smut and chastity.... Continue reading at Fast Company
[ Fast Company | 2023-02-14 09:31:34 UTC ]
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Study from Women in Media finds men still dominate newsrooms and gender parity will not be achieved for at least a decadeFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastWomen in media are still vastly... Continue reading at The Guardian
[ The Guardian | 2023-02-13 01:49:08 UTC ]
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Let’s once again put that cost in perspective and take a look at what $7 million can afford a buyer elsewhere elsewhere in the media landscape. Continue reading at Digiday
[ Digiday | 2023-02-10 05:01:00 UTC ]
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Sure, it may not sound like the spiciest headline, but Sam Bankman-Fried is in a weird place to be starting a Substack. He’s facing up to 115 years in prison if he’s convicted of federal fraud and conspiracy charges. And yet the embattled founder of collapsed crypto exchange FTX – who pleaded... Continue reading at Engadget
[ Engadget | 2023-01-13 12:15:24 UTC ]
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Most senior media agency professionals want their clients to invest in emerging media and explore new digital channels this year. With global advertising spend forecast to slow this year from record levels of spend and the rising cost of digital media spend, marketers will be scrutinizing where... Continue reading at AdWeek
[ AdWeek | 2023-01-11 13:54:14 UTC ]
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The commercial chiefs of ITV, Hearst and Spotify say the industry is more resilient to economic shocks than in previous downturns. Continue reading at Media Week
[ Media Week | 2023-01-09 10:49:09 UTC ]
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