Why some media newsletters aren’t designed for clicks

Email newsletters are increasingly popular as a way for readers to cut through the online clutter. That trend has given rise to newsletters that are designed to be read entirely in email. These products, say publishers including Quartz and Ozy, are based on the counterintuitive idea that the end goal is not to get people to your site but to serve them the day’s news in an efficient manner. “Email is never going to be driving a vast quantity of uniques,” Quartz’s Gideon Lichfield said. The post Why some media newsletters aren’t designed for clicks appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-05-26 00:00:00 UTC ]
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Barry Diller Bets on Media Veterans to Turn Around The Daily Beast

The former Disney executive Ben Sherwood and Joanna Coles, the former Hearst content chief, are being given a minority stake in the digital tabloid. Continue reading at The New York Times

[ The New York Times | 2024-04-15 13:00:12 UTC ]
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Women's Media Group Celebrates 50 Years

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[ Publishers Weekly | 2024-04-02 04:00:00 UTC ]
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Why media companies are still hybrid, four years since the pandemic started

Four years since the start of the pandemic, most large digital publishers still have hybrid working models. Is this the new normal? Continue reading at Digiday

[ Digiday | 2024-03-22 04:01:00 UTC ]
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Google sued for $2.3bn by European media groups over digital ad losses

Lawsuit filed by publishers including Axel Springer allege Google ‘abused its dominant position’ in digital ad-techAlphabet’s Google was hit with a €2.1bn ($2.3bn) lawsuit by 32 media groups including Axel Springer and Schibsted on Wednesday, alleging that they had suffered losses due to the... Continue reading at The Guardian

[ The Guardian | 2024-02-28 19:24:36 UTC ]
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U.K. Publishing Spotlight: For Watkins Media, No Niche Is Too Small

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[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
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Tor Books Criticized for Use of AI-Generated Art in 'Gothikana' Cover Design

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[ Publishers Weekly | 2024-02-21 05:00:00 UTC ]
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[ Publishers Weekly | 2024-02-08 05:00:00 UTC ]
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Here’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2024

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[ Digiday | 2024-02-06 05:01:00 UTC ]
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Zibby Media Invests in Events—With a Touch of Glam

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[ Publishers Weekly | 2024-02-06 05:00:00 UTC ]
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The Morning After: Senate tells social media CEOs they have ‘blood on their hands’

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[ Engadget | 2024-02-01 13:31:01 UTC ]
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[ AdWeek | 2024-01-24 09:52:22 UTC ]
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Open Road Integrated Media Has ‘Transformational’ Year

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[ Publishers Weekly | 2024-01-24 05:00:00 UTC ]
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How The Midst Taps Into the Midlife and Perimenopause Ad Market With She Media

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[ AdWeek | 2024-01-23 13:42:51 UTC ]
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Three trailblazing women in media who've been forgotten – until now

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[ The Conversation | 2024-01-22 21:21:50 UTC ]
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Publish Nazi newsletters on your platform, Substack, and you will rightly be damned | John Naughton

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[ The Guardian | 2024-01-06 16:00:14 UTC ]
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The Art of Paperback Cover Design

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[ The New York Times | 2023-12-27 10:02:37 UTC ]
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NowThis Hires Its First CEO Since Being Spun Off by Vox Media

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[ AdWeek | 2023-12-19 09:31:39 UTC ]
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